McCann Prague

Praha, Czech Republic

Contact Information

Riegrovy Sady 28
Praha 120 000
telefon: (+420) -222-009-220
web sitesi:

Basic Info

Bulunan yer: 1991

Ana firma:

Network:

Bekliyor: The Interpublic Group of Companies (New York, )

Ödüller: 19

Yaratıcı Çalışma: 23

Müşteriler: 28

Bulunan yer: 1991

Ana firma:

Network:

Bekliyor: The Interpublic Group of Companies (New York, )

Ödüller: 19

Yaratıcı Çalışma: 23

Müşteriler: 28

McCann Prague

Riegrovy Sady 28
Praha 120 000
telefon: (+420) -222-009-220
web sitesi:

Vodafone CZ showcased the power of human networking in their new TV campaign from McCann Prague. Because miracles can happen, especially at Christmas.

Advent has begun, and the magic of Christmas is everywhere. So naturally, there was  no better timing for our brand new Vodafone CZ campaign, built on the communication platform introduced this summer. It shows the power of the human network, and how now, more than ever, we should all stick together.

 

The story of our little boy highlights the power people have when they  unite for a good cause, and how modern technologies can help them achieve this. For a long time, Vodafone’s communication has been based on influencing society in a positive way and connecting people. The strongest network is the one we – the people – create, and technology serves us as a tool. Vodafone believes in the power of technology which must be used in the right way and for a good cause.

 

This is also the underpinning idea for the current Christmas campaign starring the famous Czech actor Ondřej Vetchý. Ondřej Vetchý appears as himself. An activist, motivator, and as he puts it, a decent man wishing to inspire people to be closer to each other. The campaign helps to show that “being closer to each other” is not just an empty statement and that amazing things can happen when we come together - regardless of whether it’s Christmas or not. The main character in the TV spot – the little magician - faces obstacles along his way, but thanks to the people who help him, a small miracle happens and everything works out perfectly.

The team who created the campaign made sure that it was genuinely relatable to people and could help inspire real dreams to come true. The protagonist, our magician, is the nephew of the director and actor Vojta Kotek. He had no prior acting experience and with a convincing performance, he left no doubt that he may well follow in his uncle’s footsteps. Incidentally, a positive connection was also formed between the young actors, who became good friends during the shooting.