| Başlık | Crocodile Free (Film Case) |
| Haftanın | BETC Paris |
| Kampanya | Crocodile Free |
| Reklamcı | Lacoste |
| Marka | Lacoste / IUCN |
| İlk Yayınlanma Tarihi | 2019 |
| Sektör | Apparel, Fashion & Footwear |
| hikaye | For the second year of its partnership with the International Union for Conservation of Nature (IUCN), Lacoste pushed its engagement for wildlife even further. Its iconic crocodile left its usual spots to ten threatened species in every square foot of Lacoste’s main stores in the world. All Lacoste communication and social platforms also became “Crocodile-Free”. All profits from this day helped IUCN’s efforts to conserve threatened wildlife. |
| Medya Türü | Case Study |
| Süre | |
| Account Management | Bertille Toledano |
| Account Management | Fanny Buisseret |
| Account Management | Charlotte Seillier |
| Account Management | Suzy Morin |
| Yaratıcı Yönetmen | Rémi Babinet |
| Yaratıcı Yönetmen | Antoine Choque |
| Sanat Yönetmeni | Jonathan Baudet-Botella |
| Reklam Yazarı | Olivier Aumard |
| Music Creative Director | Christophe Caurret |
| Sanat Yönetmeni Ortağı | Benoît Ferran |
| Sanat Yönetmeni Ortağı | Jessica Fecteau |
| Motion Design | Olivier Kharon |
| Post-production Supervisor | Anne-Sophie Touveron |
| Prodüksiyon Şirketi | General Pop |
| Ses Prodüksiyonu | GUM – Green United Music |
| Head of Strategy | Lennie Stern |
| Head of Activation & Strategy | Julien Leveque |