Ogilvy Mexico starts 2024 proving that creativity has no borders and participating in the second edition of the TikTok Ad Awards 2024, in Mexico.
With their campaigns "Manifest your Rebellion", for Sedal in the category "Engagement with the Community" and "Infinite Possibilities", for Philadelphia, in the category of "Best Collaboration with Creator" they obtained 1 Gold and 1 Bronze.
In this regard, Verónica Hernández, CEO for Ogilvy Mexico & Miami, commented: "For us it is a great celebration that two of our campaigns have been selected winners in the TikTok Ad Awards 2024. At Ogilvy we know TikTok is a way to communicate and connect with audiences through innovative content that understands trends, brings together variables, and is assertive and relevant" and added "thanks to our customers, our partners, and the great team who, with their talent and passion make this a reality".
Carlos Alonso, Head of Social & Performance commented "Tk Lab is our great bet for growth in entertainment content, which has the sole objective of promoting brands in a space outside the traditional and adapted to new dynamics, with content creators and as a consequence of this on the night of 01/31 we were able to obtain 2 TikTok Ad Awards that reflect our work, in collaboration with the media, influencers, creatives and strategists within a same growth space for our brands."
For his part, Rafael Reina, CCO for Ogilvy Mexico and Miami concluded "We are implementing thought dynamics and executions with our partners with a TikTok first philosophy; This is the result of entertaining and thinking about relevant content that brings business results. We are very proud of the teams that achieved this great recognition at the TikTok Ad Awards 2024."