Agency Insights-article - David&Goliath

David&Goliath

909 N. Pacific Coast Highway, Suite 700
El Segundo CA 90245

telefon: 310 445-5200

David&Goliath

Full Service

El Segundo, United States

Lay’s is on a mission to find and celebrate the people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honor these #JoyGivers, with a contribution up to $1 million by July 12. (That adds up to 20,000 #JoyGivers across America!)

To spread the word, Lay’s is debuting a new national ad campaign, explaining the program:

We all know someone who brings us joy when we need it most.

Through smiles. Laughter. And the totally unexpected.

At Lay’s, we call them JoyGivers.

And we’re here to celebrate them.

So help us find the JoyGivers in your community.

They’re everywhere.

And they’re everything that we need right now.

Share their stories using #JoyGivers.

For every post, Lay’s will donate $50 to Feeding America. Up to $1 million.

The creative is by David & Goliath and in addition to debuting during the Good Morning America broadcast this Friday morning, the spot will air during next week’s finale of “The Voice” on NBC, which Lay’s has been partnering with all season for a fan sweepstakes and three limited-edition flavors: Crispy Taco, Wavy Fried Green Tomato, and Hot Sauce.

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David&Goliath

Contact Information

Social:

David Angelo

Founder & Creative Chairman

Ben Purcell

Chief Creative Officer

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CJ Stockton

Chief of Staff, Director of Operations

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Donny Makower

Chief of Brand Innovation

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Michele Tebbe

Chief of Client Services

telefon: 312-520-5513

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Anahid Shahrik

Director of Communications

telefon: 310-405-3243

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Nicole F Gordon

Director of Talent and Culture

telefon: 424-290-2822

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Basic Info

Bulunan yer: 1999

Çalışan: 200

Ödüller: 335

Yaratıcı Çalışma: 214

Müşteriler: 7

Bulunan yer: 1999

Çalışan: 200

Ödüller: 335

Yaratıcı Çalışma: 214

Müşteriler: 7

David&Goliath

David Angelo

Founder & Creative Chairman

Ben Purcell

Chief Creative Officer

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CJ Stockton

Chief of Staff, Director of Operations

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Donny Makower

Chief of Brand Innovation

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Michele Tebbe

Chief of Client Services

telefon: 312-520-5513

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Anahid Shahrik

Director of Communications

telefon: 310-405-3243

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Nicole F Gordon

Director of Talent and Culture

telefon: 424-290-2822

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National Lay's Campaign "JoyGivers" Celebrates People Creating Much-Needed Joy