Başlık | #SheSpeaks |
Başlık (ana dil) | #EllasHablan (Inglés) |
Haftanın | MullenLowe SSP3 Colombia |
Kampanya | #SheSpeaks |
Reklamcı | AB Inbev |
Marka | Pony Malta |
İlk Yayınlanma Tarihi | 2020 / 10 |
Sektör | Beverages |
hikaye | Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history. The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others. |
Medya Türü | Case Study |
Süre | |
Chief Executive Officer (CEO) | Francisco Samper |
Yaratıcı Ajans Başkanı | Carlos Andres Rodriguez Monroy |
Chief Operating Officer (COO) | Juan Pablo García |
Chief Innovation Officer | Camilo Plazas |
Yaratıcı Yönetmen | Jorge Eliecer Pinto |
Yaratıcı Yönetmen | Guillermo Siachoque |
Reklam Yazarı | Laura Medina |
Müşteri Direktörü | Fabiana Manzi |
Müşteri Temsilcisi | Juan-Sebastián Arévalo |
Digital Director | Jennifer Boshell |
Brand Manager | Dubraska Arguinzonez |
Strateji Planlama | Laura Torres |
Prodüktör | Jose Vicente Altamar |
Animasyon | Andrés Torres |
Animasyon | Julián-David González |
Animasyon | Javier Cáceres |
Animasyon | Nicolás Fuenmayor |
Müzik | Camilo-Andrés Medina |