Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
telefon: +44 20 7584 5033

David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Basic Info

temel yetkinlikler: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Design, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Corporate Social Responsibility (CSR), Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Bulunan yer: 1981

Çalışan: 4500

Ödüller: 1072

Yaratıcı Çalışma: 342

temel yetkinlikler: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Design, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Corporate Social Responsibility (CSR), Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Bulunan yer: 1981

Çalışan: 4500

Ödüller: 1072

Yaratıcı Çalışma: 342

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
telefon: +44 20 7584 5033
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

MullenLowe SSP3 Mexico launches Flash Test

 A simple photo that can save children’s lives

FlashTest is a campaign to raise awareness about the most common eye cancer among children under five and to promote early detection by encouraging parents to take a simple photograph with a cell phone using the flash.

Retinoblastoma is the most common cancer in children under five years old. If detected in early stages, there is a 95% recovery rate. Symptoms are not obvious until it’s too late, so they are teaching Mexican Mothers to detect the illness themselves by taking a simple flash photo which reveals a “white pupil” – a sign of the disease.

This mobile-first campaign targets a Mothers of young children, based on three cultural insights: They are the main care givers of children in Mexico. They take twice as many photos with their phones than the average person. There is an immense bond of sisterhood among mothers to care for every child.

The campaign was created with the F.A.P. Institute of Ophthalmology Conde de Valenciana I.A.P. and MullenLowe SSP3 Mexico and is accessible across Latin America.

In addition to raising awareness, the Ophthalmology institute offer a free consultation with top specialists in Latin America for those children who end up reflecting the symptoms with the "white Pupil". More information is available here www.retratosquesalvan.com.

 

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