Contact Information


London EC1Y 1AT
telefon: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group

telefon: (+44) 7540 964 758

James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

telefon: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

telefon: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Basic Info

temel yetkinlikler: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Bulunan yer: 1981

Çalışan: 6400

Ödüller: 778

Yaratıcı Çalışma: 274

Müşteriler: 53

temel yetkinlikler: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Bulunan yer: 1981

Çalışan: 6400

Ödüller: 778

Yaratıcı Çalışma: 274

Müşteriler: 53

MullenLowe Group


London EC1Y 1AT
telefon: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group

telefon: (+44) 7540 964 758

James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

telefon: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

telefon: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Making Up For Lost Time

Warsaw Came Late to Advertising, but It’s Making Up for Lost Time

A creative market that’s out to prove itself

Warsaw is the second in a new series, “Creative Cities,” which highlights markets that have been growing in strength as creative hot spots.

By current European standards, Poland is a traditional country. This is not to say the country is a backwater. From Copernicus through Chopin to Marie Curie, Poland has produced more than its share of innovators in the arts and sciences over the years. Even so, the country doesn’t spring to mind as a place that fosters mold-breaking creativity. Yet there’s a rich vein of challenger ingenuity running through Polish culture, and Warsaw is the place where it comes to the surface.

The city certainly has what it takes to draw in creative talent. It’s far enough from other major centers to have its own identity and magnetic attraction, but close enough to have excellent communications. Located in the heart of Central Europe, it has strong links to the west and is also a natural hub for Eastern Europe. It’s big enough to generate that stimulating capital-city buzz, but with a lot less tedious traffic and a lot more green space than most. As in other creative cities around the world, Warsaw’s old warehouse district has enjoyed a 21st century makeover that makes it ideal for businesses and offices. Factor in a strong startup culture, plenty of co-working spaces and a growing network of over 500 kilometers of cycle paths, and you have the ingredients for a high quality of life for creative types.

For many decades under the post-WWII communist regime, Poles had little need or incentive to develop a creative marketing culture—it’s not that people weren’t interested in buying, there was just nothing to buy. When there was, the news spread fast and it was gone in an instant. Because of this, ads were few and far between. So few and far between that marketing and advertising didn’t become an industry until after 1989. Even now, the Polish government gives very little attention to the marketing industry. Nevertheless, since the early 1990s the country’s dynamic economy has spun up a national advertising market that’s now worth $2.3 billion and is served by 500+ marketing agencies. Well over 80 percent of these agencies and the bulk of budgets are based in Warsaw. It’s the undisputed Polish hub for all international ad agencies and media houses operating in Poland.

In terms of education, creativity and qualifications, Warsaw’s talent pool is on par with other leading cities round the world. In fact, Polish agencies located in Warsaw have netted an impressive total of 55 Cannes Lions. Just this year, VMLY&R’s Warsaw office took home Poland’s first ever Grand Prix, Glass and Titanium Awards. And while agencies in Poland offer the full range of services that clients can expect to find in long-established mature markets, Warsaw stands out for its expertise in the more technical disciplines of analytics, data in marketing and marketing optimization.

Marketing is a competitive industry, and marketers everywhere are competitive people. They want to show that they have their own ways to get results. That’s especially so with marketers in Warsaw. Maybe it’s because the city came late to the marketing game, so it has been able to start with a fresh take and without the baggage of an established marketing culture. Maybe it’s because Warsaw’s marketers feel the need to prove themselves and to carve out their own distinctive place in the global marketing community. Maybe it’s because of certain Polish character traits that give Warsaw marketing its distinctive vibe—hard-working, resourceful, defiant and proud.

In any event, the Warsaw marketing scene is animated by a strong challenger mentality. It’s apparent in their relish to defy the norms and conventions of West European advertising. It’s evident in their enthusiasm for stimulating startups. For companies looking to expand eastward in Europe, or to enlist some serious brain power, tapping what Warsaw has to offer is a no-brainer.

Do zobaczenia!

Naomi Troni, Global Chief Growth Officer, MullenLowe Group

This article was originally published on Muse by Clio

The post Making Up For Lost Time appeared first on MullenLowe Group.