BaşlıkShot on Oven
Haftanın
Kampanya Shot on Oven
Reklamcı Miele
Marka Miele
İlk Yayınlanma Tarihi
Sektör Home Appliances, Furniture & Gardening
hikaye The home appliance company invited food bloggers to turn their heartwarming messages into delicious dishes. 5 bloggers with real touching stories about their loved ones came to Miele’s showroom to work with a professional chef who helped them with individual designs. Chicken, meringues, vegetables, cookies and other ingredients were used to create unique lettering. 94 hours of designers’ work and 236 hours of food tests were completed before the final dishes were ready, as original cooking techniques had to be used, some of them even had to be invented. The messages were not only baked inside Miele’s Generation 7000 ovens – they were shot inside them. Generation 7000 ovens have a unique FoodView function – a camera connected to your smartphone that lets you see your food, take pictures of it and control the temperature. This gave the campaign a unique angle that all of its materials were shot from. And there were many – from posters to a full building-size billboard.
Medya Türü Case Study
Süre
Public Relations
Marketing Director
Marketing Communications Manager
Marketing Manager
Brand Manager
Global Executive Creative Director
Müşteri Direktörü
Chief Executive Officer (CEO)
Yaratıcı Yönetmen
Strateji Planlama Direktörü
Müşteri Direktörü
Reklam Yazarı
Sanat Yönetmeni
İnteraktif Tasarımcı

Güncel İş