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House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
telefon: (+49) 89 2050 20
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Florian Haller

Florian Haller

Group CEO
Alexander Schill

Alexander Schill

Group Managing Director and CCO
Markus Noder

Markus Noder

Group Managing Director International

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temel yetkinlikler: Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Technology, Online services, B2B, Multicultural

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temel yetkinlikler: Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Technology, Online services, B2B, Multicultural

Çalışan: 4200

Ödüller: 647

Yaratıcı Çalışma: 119

Müşteriler: 37

Serviceplan Group

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
telefon: (+49) 89 2050 20
E-Posta:
web sitesi:
Florian Haller

Florian Haller

Group CEO
Alexander Schill

Alexander Schill

Group Managing Director and CCO
Markus Noder

Markus Noder

Group Managing Director International

Germany Trade & Invest launches global campaign

Serviceplan Public Opinion and Mediaplus Berlin developed ‘Germany Works’: an integrated global campaign for Germany Trade & Invest (GTAI) – the foreign trade and inward investment agency of the Federal Republic of Germany – to promote Germany as a business location.

Berlin, 8 October 2018 — For customers of Germany Trade & Invest (GTAI), Serviceplan Public Opinion has developed a global Germany campaign with Mediaplus Berlin. The aim of 'Germany Works.' is to attract international companies to Germany as a business location. The cross-sector campaign is now on air and can be used by all location marketing partners in Germany. It focuses on a digital&nbsp

The core message for international companies and partners is 'Germany Works.': The German economy is performing really well. This message is conveyed by an ambitious 3D-animated film, depicting an engine driven by the perfect synthesis of a variety of different location benefits such as quality of life, stability, infrastructure, domestic market and qualifications.

A creative team of international artists led by Michael Johne (Creative Director, Serviceplan) and Fabian Grodde (Animation Director, Parasol Island) developed seven unique styles for each economic branch covered in the different chapters of animation. Influences range from; stop motion-like full CG animation; to photorealistic CG scenes. All assets were produced for film purposes, and also used throughout the entire campaign for animated online banners and high-resolution print ads.

Dr Robert Hermann, CEO of GTAI, explains: "Germany not only meets all the requirements for reliability among business partners and public stakeholders, but it also stands for dynamism, drive and innovativeness. The campaign does an excellent job of knowing how to convey just how reliable Germany is as a business location."

"I am pleased that the largest owner-run agency in Germany can now campaign for Germany around the world. We are proud that, together, our creative and ambitious campaign has succeeded, going beyond all the 'Germany' stereotypes," adds Jörg Ihlau, Managing Director of Serviceplan Public Opinion.

The global media campaign is initially targeted at European business decision-makers, in particular from France, Great Britain, the Netherlands and Switzerland, and will be extended at a later date. Advertising material was placed with media such as the BBC, Bloomberg, CNN, the Financial Times, the New York Times and the Wall Street Journal.

Since Serviceplan Public Opinion won the pitch in 2017, GTAI has been one of the largest full-service customers at the House of Communication in Berlin.

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