Team One

Los Angeles, United States
BaşlıkSole of the UX
Kampanya Lexus UX
Reklamcı Lexus
Marka Lexus
İlk Yayınlanma Tarihi
Sektör Automotive
hikaye To mark the launch of the 2019 UX, a luxury crossover engineered for the city, Lexus partnered with designer John Elliott to create “Sole of the UX” custom tires inspired by his John Elliott x Nike AF1 sneaker. Revealed at Elliott’s New York Fashion Week after-party, the collaboration features an all-white UX with custom tire details including white-on-white layers, double-stitched leather and a stepped-metal air valve—for the modern urban explorer seeking a fresh, contemporary dynamic take on luxury driving.
Medya Türü Packaging, Branding & Design

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