Persil ProClean Names DDB New York Agency of Record

Persil ProClean®, a premium laundry detergent made by Henkel in North America, announced today that DDB New York has been appointed to Agency of Record. Effective this month, the agency will be responsible for advertising for the full range of Persil products in North America. The account was awarded after a competitive review and expands on DDB New York and Henkel’s relationship following the ALL® AOR assignment in March 2017.

Chris Brown, Chief Executive Officer of DDB New York, said “This is a great win for DDB NY. Persil is a brand with huge ambitions and we are thrilled to work with the team.”

“We are excited to partner with DDB as we continue on our journey to establish Persil ProClean as the standard of excellence in the Premium Detergent category,” says Lora Van Velsor, Head of Laundry Cleaning Marketing at Henkel.

The new partnership with Persil ProClean builds on DDB New York’s recent new business momentum with announcements for Tribeca Film Festival and ALL earlier in the year. In addition, the agency gears up for the Cannes Lions International Festival of Creativity later this month with a range of award-winning campaigns such as Wildlife Conservation Film Festival’s Dream, Tribeca’s See Yourself in Others, and Gun by Gun.