We Are Unlimited, McDonald’s designated advertising agency, announced today that it has hired Chris Moreira and Mark Schöller as Executive Creative Directors. In their new roles, Moreira and Schöller will be responsible for creating work for McDonald’s U.S. business. Both will report to the agency’s Chief Creative Officer, Toygar Bazarkaya.
Bazarkaya, now eight months into his job as Chief Creative Officer at We Are Unlimited, said, “We are building a new agency model, which combines great talent with a great brand and one great ambition. Chris and Mark are the kind of people who love the idea of building something new, and their leadership will help us create groundbreaking work across the board.”
Most recently, Moreira and Schöller were Executive Creative Directors at Saatchi & Saatchi New York, where they were the lead creatives on such accounts as Head & Shoulders, Charter Spectrum, GSK, Tecate, and General Mills, and contributed to Saatchi & Saatchi being named Creativity’s Comeback Agency of the Year in 2016. The pair met in Australia and have been working steadily together for 10 years at top agencies across the world, including JWT Sydney, Leo Burnett Sydney, and Crispin Porter + Bogusky Miami. Moreira and Schöller have partnered on creative work for a variety of big name brands, among them P&G, Walmart, Kellogg’s, Smirnoff, Canon, Best Buy, Subaru, Olympus, and Bundaberg Rum. The team’s work has been highly recognized at many of the industry’s top award shows, including Cannes, Clios, D&AD, Effies, One Show, and Webbys.
The agency also hired Associate Creative Directors Augustus Sung and David Stevanov, formerly of Ogilvy Singapore. Together Sung and Stevanov have won more than 140 accolades from the Cannes Festival of Creativity, The One Show, London International Awards, and the D&AD, among other top award shows. In 2016 Sung was chosen to represent Singapore in the South of France in the Film category of the Mediacorp Young Lions, and was also honored as the Young Copywriter of the Year at the Creative Circle Awards. Stevanov is the youngest creative to ever judge the D&AD awards.
Additionally, Bazarkaya recruited Kristen Manias and Allison Bulow to join We Are Unlimited. Most recently, the creative partners were at mcgarrybowen, working across a number of different clients, including Disney Parks, Oscar Mayer, Burt’s Bees, and BRITA. Late last year Manias and Bulow launched Burt's Bees' "True Force of Nature" campaign—the brand's global master brand platform, which lives across every category of the business. Before mcgarrybowen, Bulow worked on Walmart at Saatchi & Saatchi, as well as on Cheerios, Tide, Luvs, and Pampers.
Moreira and Schöller, Sung and Stevanov, and Manias and Bulow are the latest creative teams to join We Are Unlimited’s stable of specialists. Since opening its doors in January 2017, the agency has already won its first Cannes Lion and created some of the industry’s most buzzed-about work for McDonald’s.