People love McDonald’s fries and they love sharing them too. So, in honor of last Saturday’s #NationalFrenchFryDay, McDonald’s celebrated with a national campaign encouraging consumers to 'Share the Love.'
The 'Share the Love' work, which was created by We Are Unlimited in partnership with McDonald’s, highlighted the variety of people who love to share McDonald’s fries. The creative showcases two different hands forming the iconic golden arches coming together over French Fries.
The campaign images, which were shot by famed editorial photographer Mark Seliger, drew customers in and remained a constant across all platforms – from social, to CRM, to out of home adverts, in-restaurant imagery, and even a billboard above the McDonald’s Time Square flagship location.
Also on #NationalFrenchFryDay, McDonald’s shared the love with fry fans across the United States by giving a free medium McDonald’s fry with any order on McDelivery with Uber Eats.