Press Releases - DDB Worldwide Inc. - Adforum.com https://tr.adforum.com/agency/4978/press-releases/rss DDB Worldwide Inc. Press Releases at Adforum.com en-us Adforum.com Copyright 2019 New campaign from McDonald’s makes going around the world as simple as going around the corner https://tr.adforum.com/agency/4978/press-releases/78386/new-campaign-from-mcdonalds-makes-going-around-the-world-as-simple-as-going-around-the-corner https://tr.adforum.com/agency/4978/press-releases/78386/new-campaign-from-mcdonalds-makes-going-around-the-world-as-simple-as-going-around-the-corner The McDonald’s Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, the global restaurant has launched a new campaign, Around the world is now around the corner. This is the first time McDonald’s is bringing some of their most popular international items from around the world to participating U.S. restaurants nationwide.

Inspired by customer curiosity and enthusiasm for McDonald’s international menu items and its global scale and diverse menu offerings, Around the world is now around the corner centers on how easy it is for customers to try these delicious menu items at their local McDonald’s. The creative shows that you don’t need to pack your bags and head to the airport to try McDonald’s Worldwide Favorites, all you have to do is head to your local participating McDonald’s. Worldwide Favorites is an integrated campaign running nationally in the U.S.

Key creative elements of the campaign include:

  • Video: watch “Off to Spain” and “Off to Netherlands"
  • VR Experience: McDonald’s is also launching an immersive VR experience through the McDonald’s App that allows consumers to explore the origin countries of the Worldwide Favorites. Users are able to truly immerse themselves in each countries’ breathtaking 360 views by moving the device up and down, side to side, and all around. Once a customer finds the hidden Golden Arches in the view they can unlock fun facts and a curated Spotify playlist featuring top songs from each country. They can even place a Mobile order of their favorites with a tap. McDonald’s worked with Sapient and UNLTD to develop this unique VR experience.
  • Custom Snapchat Lens: This 360 interactive lens on Snapchat transports users to the Worldwide Favorites origin countries.
  • Times Square Billboard: McDonald’s will also showcase the arrival of the four craveable and delicious menu items with original content on one of the world’s biggest stages – McDonald’s dedicated billboard in Times Square. 

 

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2019-06-12 00:00:00
DDB San Francisco and Energy Upgrade California Encourage Californians to “Do Nothing” to Conserve Energy https://tr.adforum.com/agency/4978/press-releases/78241/ddb-san-francisco-and-energy-upgrade-california-encourage-californians-to-do-nothing-to-conserve-energy https://tr.adforum.com/agency/4978/press-releases/78241/ddb-san-francisco-and-energy-upgrade-california-encourage-californians-to-do-nothing-to-conserve-energy For decades, messages like “Conserve Energy” or “Save the Planet!” have been used to encourage people to take action in the crusade to stave off pollution and protect the environment. But the latest work for Energy Upgrade California (EUC) puts a twist on proactive conservationist messaging. Instead of marching in the streets or buying an electric car, the new work tells Californians that sometimes, the best thing you can do... is nothing.

Created by DDB San Francisco, EUC’s new campaign focuses on motivating Californians use less electricity between 4-9PM, when less clean energy is available. The work encourages the audience to put off chores that require large amounts of electricity - like dishwashing and laundry - to earlier or later in the day. By celebrating these acts of "procrastination," EUC is implying that you're not being lazy, but rather, you're helping to protect California.

DDB San Francisco created an awareness campaign in a variety of forms - from video to print to OOH installations and other unique elements:

Broadcast
The cornerstone of the campaign is a :30 second TV spot showcasing famous California landmarks, such as the Golden Gate Bridge and Yosemite's Half Dome. built out of unplugged cords and neglected laundry. These "landmarks of procrastination" are accompanied by a heroic voiceover and grand orchestral track.

Custom Billboard
This solar-paneled billboard features the “Keep It Golden” tagline shining brightly, powered by 100% clean solar energy that it harnesses throughout the day.

Custom Magazine Execution
This print ad outlines ways people can save energy during the peak-hours of 4-9PM. Helpful tips such as unplugging vacuum cleaners and adjusting your AC were balanced with a humorous nod to packing up your holiday lights in summer. Each action comes with a peel-off sticker to serve as a reminder to power down from 4-9PM.

Food Truck Activation w/ Top Chef Brooke Williamson
From 5/31-6/3, DDB/SF will send a food truck to high-traffic areas and events in and around San Diego as a demonstration that it matters when you use energy. Because energy is a lot like food, some sources are better than others.
So outside of 4-9PM, celebrity Chef Brooke Williamson will be serving a menu with fresh, delicious ingredients to signify cleaner energy sources.
During 4-9PM, Chef Brooke will leave and we will swap out the experience and serve a basic, uninspired menu to represent the not-so-good sources of energy.
The Food Truck signage and materials including cups, menu boards, etc. will also swap out to signify the shift from off-peak to on-peak hours.

Full spots:
The Power of Procrastination
Together Powered Down (Thermostat)
Together Powered Down (AC) 

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2019-05-31 00:00:00
DDB Named Global Brand and Creative Agency of Record for iShares https://tr.adforum.com/agency/4978/press-releases/78072/ddb-named-global-brand-and-creative-agency-of-record-for-ishares https://tr.adforum.com/agency/4978/press-releases/78072/ddb-named-global-brand-and-creative-agency-of-record-for-ishares May 16, 2019 – iShares by BlackRock, a global leader in exchange traded funds (ETFs), has appointed DDB, part of Omnicom Group (NYSE:OMC), as Global Brand and Creative Agency of Record effective immediately. DDB San Francisco will partner with adam&eveDDB in London and DDB Mexico to service iShares. The global agency network is tasked with helping iShares develop and launch a new brand platform globally to demonstrate the brand’s commitment to championing investor progress.

The decision of iShares to appoint DDB as Global Creative Agency comes along with the launch of the brand’s new visual identity. With more than twenty years of experience in ETF innovation and the expertise of BlackRock, iShares has always been dedicated to helping investors progress towards their goals. The refresh is focused on positioning iShares for the future in a way that is relevant to clients given their evolving needs.

“We are thrilled to welcome DDB to our family of agencies and to be partnering with them as we continue to build the iShares brand. Their strong strategic thinking and creative expertise make them the perfect partner to drive our customer-first, content-driven storytelling,” said Alex Craddock, Managing Director, Global CMO of iShares.

“The drive iShares has to reimagine the investment category coupled with our experience in using creativity to drive growth is going to result in an incredible combination. We can’t wait to see what we build together,” said John McCarthy, President of DDB San Francisco. “Winning the iShares business further highlights DDB’s growing roster of purpose-led brands and expands upon our experience with developing creative solutions for clients that offer innovative products to enhance consumers’ lives.”

The new iShares brand positioning and experience will be supported by a global campaign created by DDB that is set to roll out later this year.

About BlackRock
BlackRock helps investors build better financial futures. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of March 31, 2019, the firm managed approximately $6.52 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit www.blackrock.com | Twitter: @blackrock | Blog: www.blackrockblog.com | LinkedIn: www.linkedin.com/company/blackrock.

About iShares
iShares unlocks opportunity across markets to meet the evolving needs of investors. With more than twenty years of experience, a global lineup of 800+ exchange traded funds (ETFs) and $1.9 trillion in assets under management as of March 31, 2019, iShares continues to drive progress for the financial industry. iShares funds are powered by the expert portfolio and risk management of BlackRock, trusted to manage more money than any other investment firm.1

1 Based on $6.52 trillion in AUM as of 3/31/19

iSHARES and BLACKROCK are registered trademarks of BlackRock, Inc., or its subsidiaries. All other marks are the property of their respective owners.

ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 

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2019-05-17 00:00:00
McDelivery with Uber Eats is Delivering Happy, right to your door in new work from We Are Unlimited https://tr.adforum.com/agency/4978/press-releases/78061/mcdelivery-with-uber-eats-is-delivering-happy-right-to-your-door-in-new-work-from-we-are-unlimited https://tr.adforum.com/agency/4978/press-releases/78061/mcdelivery-with-uber-eats-is-delivering-happy-right-to-your-door-in-new-work-from-we-are-unlimited McDonald’s in partnership with Uber Eats released Delivering Happy, a national TV and digital ad campaign. Created by We Are Unlimited, Delivering Happy illustrates the joy that McDelivery with Uber Eats brings to customers’ doorsteps through a series of relatable vignettes. From the father that stepped on a Lego, to the friends tearing up watching a movie, the sound of a McDelivery doorbell turns every frown upside down.

Hungry for some happy? Check out the ad here.

The campaign is running across TV, online video, social media, digital radio, and in-restaurant. 


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2019-05-16 00:00:00
Carol Pernikar Named Chief Strategy Officer of TracyLocke https://tr.adforum.com/agency/4978/press-releases/77984/carol-pernikar-named-chief-strategy-officer-of-tracylocke https://tr.adforum.com/agency/4978/press-releases/77984/carol-pernikar-named-chief-strategy-officer-of-tracylocke TracyLocke, a global communications agency and a subsidiary of Omnicom Group Inc., has announced the promotion of Carol Pernikar to chief strategy officer.

Carol originally joined TracyLocke in 2015 as an integral hire during the opening of the agency’s Chicago office. Throughout her time in Chicago, she has been in high demand, working tirelessly to develop a global planning team and process that would allow TracyLocke to identify smart insights and drive award-winning work in a very challenging environment.

Michael Lovegrove, president and chief creative officer of TracyLocke, commented, "Carol has been the strategic backbone of the Chicago office, contributing elevated thought leadership and a strong POV on global SC Johnson projects, Kellogg’s initiatives, and new business opportunities. As a result of her uncompromising work ethic, passion and teamwork, the Chicago office delivers our company’s most strategically inspired work. I have no doubt we are about to experience the next generation of our strategic potential."

Moving forward, Carol will continue to partner with Hugh Boyle, TracyLocke’s chief executive officer, and Lovegrove, leading the strategic product for TracyLocke across all of their clients. She will work with TracyLocke’s executive committee to continue to build, develop and grow the strategic planning team in all offices for both TracyLocke and Haygarth.

Carol brings with her 25 years of experience in the marketing industry, a BA from the University of California, Berkeley, an MBA from Northeastern University, and a postgraduate certificate from the Sorbonne. 

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2019-05-09 00:00:00
Tourism Nova Scotia Inspires Travellers To “Do More” https://tr.adforum.com/agency/4978/press-releases/77965/tourism-nova-scotia-inspires-travellers-to-do-more https://tr.adforum.com/agency/4978/press-releases/77965/tourism-nova-scotia-inspires-travellers-to-do-more Tourism Nova Scotia’s new marketing campaign encourages travellers to discover all the great things the province has to offer. Running in key markets across Canada and northeastern United States, the 2019 campaign by DDB Canada and DDB Public Relations highlights the breadth of activities and things to see in the province.

Tourism Nova Scotia’s’ new film t inspires potential visitors to “Do More” by focusing on the unexpected with bold and beautiful creative designed to help potential visitors better visualize what they can see and do on a vacation to Nova Scotia.

To support the broadcast, digital video and banner advertising that launched on April 2, 2019, a social and influencer campaign kicks-off on May 7, 2019. The campaign calls on Nova Scotians to become advocates for their province by recommending hidden gems and little-known experiences to potential visitors for a chance to win one of three Google Pixel 3 smartphones. Tourism Nova Scotia will also award a grand prize to one local contestant, by selecting their photo to appear on of the cover of the 2020 Doers & Dreamers Travel Guide. The content submitted from locals will be aggregated on https://novascotia.com/unlisted and will be used to call on potential visitors to vote for their favorite experiences. Travellers who cast their votes will have a chance to win a trip for two to Nova Scotia.

“Nova Scotia is full of hidden gems and, this summer, Tourism Nova Scotia is sharing locals’ favourite unknown places and experiences to inspire travellers to book a trip to the province,” says Craig Ferguson, creative director, DDB Canada.

Celebrity interior designers and style commentators, Colin McAllister and Justin Ryan (Colin & Justin) will support the campaign by encouraging their followers to vote for the most interesting lesser-known experiences and places. While visiting Nova Scotia, Colin & Justin will take over Tourism Nova Scotia’s Instagram handle with content highlighting the unlisted points of interest suggested by locals. The content will be further amplified by Colin & Justin sharing their Nova Scotia experience on their social media channels as well as a broadcast media segment. 

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2019-05-07 00:00:00
CREATIVE FORCE JON FLANNERY JOINS DDB CHICAGO https://tr.adforum.com/agency/4978/press-releases/77941/creative-force-jon-flannery-joins-ddb-chicago https://tr.adforum.com/agency/4978/press-releases/77941/creative-force-jon-flannery-joins-ddb-chicago May 3, 2019 | Chicago – DDB, part of Omnicom Group Inc. (NYSE: OMC), today announced that Jon Flannery has been hired as EVP, Executive Creative Director at DDB Chicago. As a creative leader, Flannery has a reputation for architecting innovative work that both grows brands and garners creative recognition. In his new role, Flannery will oversee all creative for Capital One, one of DDB Chicago’s marquee clients. He will report to John Maxham, Chief Creative Officer of DDB Chicago.

“I needed a creative leader who could rise to a difficult challenge: take one of the most successful businesses in the world and figure out how to make it even more successful. It’s a great problem to have, but it’s also a tough one. Jon has a relentless drive for excellence that will raise the bar on the work. He’s the perfect addition to the momentum we’ve got going at DDB Chicago,” said Maxham.

With more than 25 years of experience in the industry, Flannery has developed a reputation for creating campaigns that get noticed, influence culture, and change consumer behavior. He’s especially respected for his ability to lead teams that deliver groundbreaking work while driving results.

“For me, the opportunity to do famous work for a famous brand like Capital One, at an agency that lives and breathes the belief that creativity is the most powerful force in business, was irresistible. I couldn’t say no, so I said yes. It’s why I got into this business in the first place,” Flannery said.

Most recently, Flannery was EVP, ECD at FCB Chicago where he helped in shaping and elevating the agency’s creative department. While at FCB Chicago, he oversaw the work for top brands including Michelob Ultra, Fiat Chrysler, and Smucker’s Pet Food Brands (Milk Bone, Meow Mix, Nature’s Recipe), leading the development of integrated ideas for high-profile events like the Super Bowl. He also was instrumental in landing numerous new business wins and leading the creative for brands such as Jimmy John’s, Academy Sports + Outdoors, Blue Bunny Ice Cream, and Chamberlain.

Prior to FCB Chicago, Flannery led both the creative and production departments at FCB’s Toronto office for two years. As a result of his leadership, FCB Toronto re-established itself as an industry force by winning multiple new accounts, including North American duties for Bank of Montreal/BMO Harris, and taking the shop to new creative heights with multiple wins at Cannes and at every major Canadian award show including the Strategy Awards, CMA, and ADCC.

Over the course of his career, Flannery’s work has been recognized and awarded at every major advertising show and festival around the world. His awards include thirty Cannes Lions, multiple One Show and D&AD Pencils, gold and silver Clio Awards, and three Gold and one Grand Effie. He has served as a jury member at multiple shows, most recently as a Clio film judge and as a juror for Strategy magazine’s Strategy Awards.

Flannery’s hire comes at a time of great creative potential and growth for DDB Chicago. Earlier this year the agency created Skittles’ popular “Broadway the Rainbow” campaign, as well as buzzworthy work for Miller Lite and State Farm. In March, Team DDB was awarded the U.S. Army account. 

 


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2019-05-03 00:00:00
Audrey Melofchik Appointed President of DDB New York https://tr.adforum.com/agency/4978/press-releases/77868/audrey-melofchik-appointed-president-of-ddb-new-york https://tr.adforum.com/agency/4978/press-releases/77868/audrey-melofchik-appointed-president-of-ddb-new-york April 26, 2019 | New York – DDB, part of Omnicom Group (NYSE:OMC), today announced that well-respected industry leader Audrey Melofchik has been named President of the agency network’s New York office effective immediately. Melofchik has been the President of Velocity OMC, Omnicom’s dedicated Johnson & Johnson agency, and will now oversee both agencies. Melofchik will report directly to Paul Gunning, President and COO of DDB U.S.

“I’ve known Audrey for many years and her influence on not only individuals, but teams at both agencies and clients has resulted in mutually beneficial client-agency partnerships. When the opportunity to have Audrey lead DDB New York and become part of the U.S. leadership team presented itself, it was an easy decision to ask her to come on board. Audrey’s leadership style, strategic concern for her team and clients, and her proven experience building an environment where creativity thrives and results in effective work make her the perfect leader for the New York office,” said Gunning.

In her new role as President of DDB New York, Melofchik will implement an operating structure that prioritizes creative excellence, client relationships and agency culture. She’ll oversee the agency’s talented team and partner with DDB New York Co-CCOs, Lisa Topol and Derek Barnes, to deliver best-in-class work that grows clients’ businesses.

“As a global client leader at Omnicom, I’ve had a front-row seat to the growing creative firepower and momentum Wendy has built at DDB. Now I have the incredibly good fortune to join Paul, Derek, Lisa and the entire team in driving that momentum at DDB New York. I’m excited to bring new ideas and business impact to our current clients and future clients alike,” said Melofchik.

Prior to Velocity, Melofchik was EVP, Team Leader of the HP account at BBDO San Francisco and led [OK?] the award-winning “Keep Reinventing” campaign. Previously, she was at Organic for over five years and served as the agency’s Chief Client Officer. During that time, she led the Kimberly-Clark business, winning numerous awards for their work on UbyKotex “Break the Cycle” and “Generation Know” creative. She also led significant growth for the agency, helping win AT&T, MetLife and American Family Insurance.

Melofchik’s appointment to President of DDB New York is the latest in a string of leadership and new business announcements from DDB U.S. This year in the U.S., DDB has announced that Jamie McGarry was promoted to EVP, Director of Business Development and John McCarthy was named president of DDB’s San Francisco office. DDB’s Chicago office recently won the U.S. Army contract. 

 


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2019-04-26 00:00:00
DDB Names John McCarthy President of San Francisco Office https://tr.adforum.com/agency/4978/press-releases/77578/ddb-names-john-mccarthy-president-of-san-francisco-office https://tr.adforum.com/agency/4978/press-releases/77578/ddb-names-john-mccarthy-president-of-san-francisco-office DDB has announced that they have named industry veteran John McCarthy as President of the San Francisco office. McCarthy will report directly to Paul Gunning, president & COO of DDB U.S.


As President of the San Francisco office, McCarthy will spearhead DDB’s growth on the West Coast, affirming its position as an industry leader in a competitive, tech-centric landscape. Working in partnership with Executive Creative Director Ben Wolan, McCarthy will oversee DDB San Francisco’s client roster, which spans the social good, utilities, financial, and technology sectors; plus the agency’s talented team of creative thinkers.


“John’s extensive background in innovation and human insight, coupled with his solutions-oriented attitude, made him the perfect pick for president of our San Francisco office,” said Gunning. “Under his leadership, DDB’s commitment to doing the best work possible for our West Coast clients will flourish.”


McCarthy has led some of the world’s most iconic brands through moments of critical transformation. From global repositioning to digital innovation, he has spearheaded efforts for Google, Coca-Cola, Nike, PlayStation, Goldman Sachs, GE, Chanel, State Farm, Home Depot, and the United Nations. Most recently, John was Senior VP of Strategy for YML, one of the world’s leading experience design and innovation agencies. Before YML, McCarthy was General Manager for Johannes Leonardo. While there, he led the team to deliver game-changing solutions across a wide range of experiences and touchpoints, including the inaugural Cannes Lions Grand Prix for mobile with their work for Google. Previously, McCarthy also led strategic initiatives at JWT, as well as corporate social responsibility efforts for Qualcomm.


“I’m thrilled to be joining DDB at a time of creative renaissance across the company,” said McCarthy. “The team assembled in San Francisco is ambitious, optimistic and ridiculously talented. I’m excited to partner with Ben and Paul to unlock new paths for growth and innovation. What better place than the epicenter of disruption to shape the next generation agency? Who better to define the future of creativity than the iconic agency responsible for leading its first revolution?”


McCarthy’s appointment further builds out the creative vision Wendy Clark (CEO, DDB Worldwide and Ari Weiss (CCO, DDB North America) have for DDB in the U.S. He joins the network soon after a number of exciting new business wins, such as DDB’s Army win in Chicago. 

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2019-04-11 00:00:00
Tribeca Film Festival and DDB New York Use Hieroglyphics to Retell Modern Favorites https://tr.adforum.com/agency/4978/press-releases/77282/tribeca-film-festival-and-ddb-new-york-use-hieroglyphics-to-retell-modern-favorites https://tr.adforum.com/agency/4978/press-releases/77282/tribeca-film-festival-and-ddb-new-york-use-hieroglyphics-to-retell-modern-favorites DDB New York has created a new campaign to celebrate this year’s Tribeca Film Festival. 

To prove that great stories are truly timeless, DDB/NY, in conjunction with a certified Egyptologist from Brown University, created a campaign featuring ancient Egyptian-inspired retellings of some of our most beloved modern stories.

Taking the subjects of some of Tribeca’s 2019 anniversary events--- Apocalypse Now, This Is Spinal Tap, Say Anything, and The Simpsons --- and turning them into intricate, realistic hieroglyphic illustrations, DDB tells each film’s story in an entirely different way, which will surely intrigue both history and media nerds around NYC alike.

The out-of-home campaign launched with a full-scale mural installation located at the intersection of Morgan Ave. and Meserole St. in East Williamsburg as well as a rotating, 22-board takeover at the Oculus WTC. Beyond that, DDB/NY has also created ancient Egyptian-style prints to recognize the six programming sections the Festival covers - film, television, music, virtual reality, online work, and live talks - that will live around the Festival site and throughout New York City, from subway stations to bus stops, ensuring those throughout the city see these imaginative retellings.

The work launched to coincide with single ticket sales going live on March 26th, and lasts throughout the Festival in April. 

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2019-03-25 00:00:00
Iris Minnema, Managing Director of DDB Dubai, Returning to DDB Amsterdam - News https://tr.adforum.com/agency/4978/press-releases/77168/iris-minnema-managing-director-of-ddb-dubai-returning-to-ddb-amsterdam-news https://tr.adforum.com/agency/4978/press-releases/77168/iris-minnema-managing-director-of-ddb-dubai-returning-to-ddb-amsterdam-news 2019-03-13 16:33:58 Moments Onboard Rocky Mountaineer Stay With You Forever https://tr.adforum.com/agency/4978/press-releases/76786/moments-onboard-rocky-mountaineer-stay-with-you-forever https://tr.adforum.com/agency/4978/press-releases/76786/moments-onboard-rocky-mountaineer-stay-with-you-forever Those that have taken a journey onboard Rocky Mountaineer through the Canadian Rockies know that it’s filled with special moments that are bound to become lifelong memories. Rocky Mountaineer’s new campaign aims to get well-travelled and curious boomers, from the U.S., Australia and Canada, excited about taking a trip onboard the luxury tourist train.

Developed by DDB Canada, the new campaign is based on the key insight that it’s not every kind of moment that gets remembered; it has to be something truly special to make that kind of impact. But with new perspectives around every corner, epic scenery and incredible service, Rocky Mountaineer is full of the kind of moments that stay with you forever.

“This new campaign harnesses the unforgettable sights and sensations that one can find themselves immersed in on a Rocky Mountaineer journey,” says James Bateman, Creative Director, DDB Canada Vancouver.

The emotion-led strategy shifts the creative platform beyond bucket-list scenery to uncover guests’ reactions to the experience.

“Journeys with Rocky Mountaineer are full of powerful sensory triggers: sights, sounds, tastes and smells that will stay imprinted in your memories, ready to be summoned at a moment’s notice. These are experiences that will stay with you for years to come,” says Kari Grist, Director of Brand & Digital, Rocky Mountaineer.

The campaign creative includes television and print advertising, digital banners, promoted posts on Facebook and Instagram and pre-roll advertising on YouTube, with OMD Vancouver responsible for media buying and planning. The 30-second spot “It Stays With You,” launched in Canada and Australia on January 21st and in the U.S. on January 28th. 

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2019-02-12 00:00:00
DDB Canada names Brent Choi as new CEO and CCO https://tr.adforum.com/agency/4978/press-releases/76428/ddb-canada-names-brent-choi-as-new-ceo-and-cco https://tr.adforum.com/agency/4978/press-releases/76428/ddb-canada-names-brent-choi-as-new-ceo-and-cco Agency changes its leadership structure with a new dual role, as current president and COO, Lance Saunders leaves DDB after nine years of service  

Today, Wendy Clark, president and CEO, DDB Worldwide announced a new executive appointment for DDB Canada: 20+ year industry veteran, Brent Choi is being named as the agency’s CEO and CCO. This reflects a leadership restructuring that introduces a new dual role at the company’s helm, after current president and COO, Lance Saunders decided to leave the company to pursue new entrepreneurial ventures.

With Choi’s recruitment to the agency’s new CEO/CCO role, this marks the first time DDB Canada has had a senior level position to lead its total creative product and the agency’s overall strategic direction and new business growth.

While he will be based in Toronto, Choi will oversee the agency’s convergent creative offering across all platforms in Canada including TRACKDDB, Tribal Worldwide Canada, TracyLocke and Twice, bringing a trifecta of strategy, creative and digital to life for clients.

Choi’s appointment will commence on February 4, 2019, and he will report directly to both Clark and Ari Weiss, chief creative officer, DDB North America.

“In this business, it is rare to come across a stand-out leader who is equally wired for both the right and left sides of the brain and with Brent’s business mastery of this combination, a new leadership era is on the horizon,” said Clark. “With Brent’s business degree from Ivey and 25+ Cannes Lions to his name, it is rewarding to see DDB’s tradition of having the best creatives in top leadership positions continue.”

Clark is referring to DDB’s legacy leaders who were creatives at heart, including founder Bill Bernbach, chairman emeritus of DDB Worldwide, Keith Reinhard, and DDB Canada’s most recent chairman and CEO, Frank Palmer.

“Brent is one of the most creative thinkers I’ve ever met; His creativity is contagious and spreads well beyond his work,” added Weiss. “It impacts the very structure of how he looks at the businesses he’s led, and we couldn’t be more excited to have him at the helm of DDB in Canada.”

Known as an innovation leader, Choi solves business problems creatively. He is also dedicated to inspiring talented people to produce world-changing ideas.

“To follow in the footsteps of trailblazers Bill Bernbach and Frank Palmer is an incredible honour,” said Choi. “As I look forward, there's so much for our clients to be excited about with DDB Canada and what our team will be capable of. As our industry changes, we will continue to push boundaries and raise the standard as an agency.”

Choi joins the agency after a six-year term at JWT holding progressive leadership roles, first as chief creative and integration officer, then as CCO at JWT NY’s flagship office, followed by a dual role as president of their Canadian operations, and CCO Global Brands. Choi was responsible for both the agency’s operations and their creative product.

During Choi’s time at JWT, he was credited for winning high profile accounts and exponentially increasing their award count internationally and nationally with a multitude of wins including double Silver AOY titles, and Best in Shows. In addition, under his leadership the agency was ranked the number five Cannes Cyber Global Agency of the Year.

Over the course of his career, Choi has consistently been recognized as one of Canada’s top ten creative directors and was the number two ranked CCO in the world for his digital work on the Directory Big Won Global Rankings. His work has garnered top honours from Cannes, the CLIOs, and D&AD among others.

“We are very excited to welcome Brent to our DDB family. I also want to take this opportunity to thank Lance for the guidance he has given to our team,” said Clark. “He is a leader with great heart.”

Saunders made the decision to depart at this point in his tenure because he felt the time was right for him to pursue new challenges. 

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2019-01-15 00:00:00
McDonald’s Turns Reddit’s ‘Hamburger Menu’ into an actual burger menu https://tr.adforum.com/agency/4978/press-releases/75928/mcdonalds-turns-reddits-hamburger-menu-into-an-actual-burger-menu https://tr.adforum.com/agency/4978/press-releases/75928/mcdonalds-turns-reddits-hamburger-menu-into-an-actual-burger-menu On December 3, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honor of its inventor, Norm Cox.

In the 1980s, Norm Cox changed the Internet forever by simplifying the dropdown menu on websites to create what is now known as the “Hamburger Menu.” As fellow burger lovers, McDonald’s is inviting fans to celebrate Norm’s Hamburger Menu on his birthday, December 3, through a creative activation that will make Internet history. 

To help with pulling off a birthday celebration for an Internet Icon, McDonald’s is partnering with Reddit, the Internet’s front page. For the hamburger themed party, McDonald’s is dressing up Reddit’s beloved mascot Snoo, posting unique content, and taking over Reddit.com’s ‘Hamburger Menu’. Snoo will become the Snooburglar and wear McDonald’s iconic Hamburglar costume. Snooburglar is the perfect way for McDonald’s to incorporate Hamburglar’s burger-loving legacy and makes them the third brand that Reddit has ever allowed to ‘decorate’ Snoo. 


On December 3, the adorable Snooburglar will show Redditors and burger fans alike how to get a hamburger through the Internet’s ‘Hamburger Menu’ for the first time ever. Content abouthow McDonald’s is changing up the hamburger menu in honor of Norm’s birthday will appear on Reddit and McDonald’s social media channels. Watch the launch video here. Also, Redditors can ask the one and only Norm Cox questions in an “Ask Me Anything” session hosted by McDonald’s at 2 p.m./CT on December 3. 

Also, McDonald’s is celebrating Norm by making even more internet history and letting you get a burger through a Hamburger Menu. For one day only, fans can redeem deals on the McDonald’s app by clicking on the Hamburger Menu featured on the mobile versions of Reddit.com and McDonalds.com. Lastly, McDonald’s is updating the ‘Hamburger Menu’ icon to resemble a delicious McDonald’s burger. 

McDonald’s “Hamburger Menu Takeover” activation was created by We Are Unlimited and developed in partnership with Reddit and Golin. 

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2018-12-03 00:00:00
DDB New York Expands Creative Department With Three Award-Winning Hires https://tr.adforum.com/agency/4978/press-releases/75842/ddb-new-york-expands-creative-department-with-three-award-winning-hires https://tr.adforum.com/agency/4978/press-releases/75842/ddb-new-york-expands-creative-department-with-three-award-winning-hires DDB New York today announced the appointment of Executive Creative Director Lance Parrish and the addition of Group Creative Directors Katie Jensen and Ani Munoz to its growing team. All three will report to Lisa Topol and Derek Barnes, Co-Chief Creative Officers of DDB New York, and will lead creative across DDB’s portfolio of clients. As the first batch of new hires for Topol and Barnes since the pair joined the agency in March, the move signifies a new era of creative leadership for DDB New York.

“Having worked with Lance, Katie, and Ani in the past, we’re incredibly excited for the creative energy they’re bringing to DDB,” said Topol. Barnes added, “All three of these outstanding creatives have the kind of fresh ideas we know will usher in a new age for this department and which will take the agency’s reputation to new heights.”

Parrish joins DDB as Executive Creative Director after seven years at Grey, where he was previously Group Creative Director. While at Grey, Parrish helped pitch and win Gillette’s global business, in addition to Bose, Advil, and Applebee’s. His work has appeared in the Super Bowl five times and been awarded by the industry’s top shows including Cannes, D&AD, One Show, Clios, Art Directors Club, London International and Effies, among others.

“I’m excited to be on Lisa and Derek’s team again,” said Parrish. “We’ve done some great work together, and we had a good time doing it. I’m looking forward to partnering with them to build the department’s vision and to deliver a new level of creative excellence in our work for our clients.”

Katie Jensen and Ani Munoz also join DDB from Grey NY where they worked for three years together across brands such as Best Buy, Downy, Pringles and Marriott. With over 10 years in advertising, Jensen and Munoz previously worked at a number of agencies, including Saatchi & Saatchi, Chiat Day NY, Y&R and Ogilvy & Mather. Their work has been recognized at top industry shows like Cannes, One Show and the Effie Awards, and their work with Best Buy was the best-performing campaign in the brand’s history.

“Even just being at the start of our journey with DDB, we can feel the agency’s momentum building and we want to build a culture here that adds to that positive change,” said Jensen and Munoz. “With Derek and Lisa at the helm paired with Susie in strategy, the opportunities that lie ahead genuinely feel endless.”

Parrish, Jensen, and Munoz’s arrivals build on DDB/NY’s growing momentum, following the appointment of leaders like Susie Lyons to Head of Strategy and recent new business wins for brands like Juvéderm and Botox. 

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2018-11-21 00:00:00
California Leaves Everything to Its 39 Million Heirs in DDB San Francisco’s Latest Work for Energy Upgrade California https://tr.adforum.com/agency/4978/press-releases/75672/california-leaves-everything-to-its-39-million-heirs-in-ddb-san-franciscos-latest-work-for-energy-upgrade-california https://tr.adforum.com/agency/4978/press-releases/75672/california-leaves-everything-to-its-39-million-heirs-in-ddb-san-franciscos-latest-work-for-energy-upgrade-california There’s no doubt California has a lot to offer its 39 million residents, both culturally and naturally. And it offers these gifts freely, on one condition: that Californians promise to preserve and protect their state.

To ignite state pride and remind Californians of their connection to the land, DDB San Francisco teamed up with Energy Upgrade California (EUC) to create “39 Million Heirs.” The cinematic spot highlights both epic and intimate parts of the state as well as the Californians who stand to inherit them, while underscoring the responsibility they have to preserving their homeland through responsible energy consumption.

“39 Million Heirs’” uniquely Californian tenor exists as much behind the camera as it does on-screen. Many of the key contributors to the spot are native Californians themselves, like DDB San Francisco’s Executive Creative Director Ben Wolan, director Britton Cailloutte, and famed native Californian actor Edward James Olmos, who provided the spot’s voiceover. The team was granted access to notoriously restricted filming locations like the Getty Museum and Yosemite National Park because the of the spot’s efforts to spread awareness of California’s preservation through renewable energy.

Having rolled out locally in the San Diego market on October 15th, the anthemic spot will eventually go statewide, leading a series of campaigns designed to help Californians become more energy efficient and utilize the state’s abundant clean energy. The spot will run on social and broadcast, and will live on EUC’S YouTube channel.

This spot is also a glimpse into the level of work that the newly-retooled DDB San Francisco hopes to do more of. Over the last year, the office has hired all new leadership and almost totally overhauled its client roster as they continue to be a part of the overall resurgence of the DDB network. 

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2018-11-05 00:00:00
DDB San Francisco Hires Regina Scolaro to Supercharge Digital Offering https://tr.adforum.com/agency/4978/press-releases/75514/ddb-san-francisco-hires-regina-scolaro-to-supercharge-digital-offering https://tr.adforum.com/agency/4978/press-releases/75514/ddb-san-francisco-hires-regina-scolaro-to-supercharge-digital-offering DDB San Francisco announced that Regina Scolaro has joined the agency as Digital Director. In this role, she will work alongside the agency’s creative and planning directors to orchestrate and lead technology and data facets of all marketing deliverables. She will also work on long-term SEO strategy, analytics, and channel optimization as well as brand building, customer acquisition, engagement, and retention. Scolaro will report to DDB’s C-level leadership team across a variety of accounts.

Mark Hansen, Managing Director of DDB/SF, said, “Regina’s tech expertise, as well as her proven track record in the cryptocurrency/Blockchain space made her the perfect addition to our team. Her ability to connect to customers, bolstered by strong analytical skills, will surely contribute to the overall growth and success of DDB San Francisco.”

Scolaro was previously VP of Planning at Edelman San Francisco, as well as the owner of her own Bay Area-based agency for over six years, where she helped launch tech start-up and e-Commerce companies. Among notable work in her career was her involvement on the core team of the Logitech Revue launch with Google TV, where she was responsible for all video production oversight as lead agency-facing partner. With more than 15 years of industry experience, she has been instrumental in the development of brand marketing and technology-based initiatives for brands such as Starbucks, Toyota, Fidelity, Dow Chemical, Mazda and Logitech.

Beyond her agency roles, Regina is also well-versed in the cryptocurrency and Blockchain space. She has written, and contributed to several articles on the future of Blockchain and has served as a guest judge for Blockchain University’s hackathon competition. Regina also volunteers at Bytes for Bits, a grassroots nonprofit dedicated to challenging the gender and socioeconomic inequities in technology.

“DDB San Francisco is a diverse, dynamic agency with some of the brightest minds in the industry coupled with a history of launching great work for top brands,” said Scolaro. “As the company continues to expand its tech offerings and expertise, I look forward to jumping in and building on that momentum.”

Regina’s hire builds on the agency’s momentum that began earlier this year with the addition of several key agency leaders, such as Ben Wolan (ECD) and Sam Renbarger (GSD). Her set of skills and expertise in the digital space further proves the agency’s willingness to adapt to the changing demands of the marketplace. 

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2018-10-22 00:00:00
AT&T Selects Tribal Worldwide/DDB as Corporate Social Media Agency of Record https://tr.adforum.com/agency/4978/press-releases/75316/att-selects-tribal-worldwide-ddb-as-corporate-social-media-agency-of-record https://tr.adforum.com/agency/4978/press-releases/75316/att-selects-tribal-worldwide-ddb-as-corporate-social-media-agency-of-record Tribal Worldwide, a division of DDB Worldwide and Omnicom (NYSE: OMC), announced today it has been selected by AT&T as its Corporate Social Media Agency of Record in the U.S., effective immediately. Tribal Worldwide will be servicing the business out of the following cities: New York, Dallas, and Los Angeles.

In this new relationship, Tribal Worldwide will be leveraging DDB’s proprietary FLEX model to ensure that AT&T always has access to the best, most relevant talent in the marketplace.

Rich Guest, Global Digital Officer and Executive Vice President - Global Business Director of DDB Group, said, “AT&T is one of the most iconic brands and most dynamic companies in the world. Our best thinking, and excitement, during the review was a direct result of AT&T’s opportunity to become a force in social media — driving both sales and talk value. Tribal Worldwide, and the whole of DDB, are excited to help AT&T achieve these objectives.”

Tribal is opening offices in Dallas and Los Angeles as a part of this win. The agency was selected after a competitive pitch. 

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2018-10-15 00:00:00
SUMER FRIEDRICHS JOINS WE ARE UNLIMITED’S LEADERSHIP TEAM AS CHIEF PRODUCTION OFFICER https://tr.adforum.com/agency/4978/press-releases/75047/sumer-friedrichs-joins-we-are-unlimiteds-leadership-team-as-chief-production-officer https://tr.adforum.com/agency/4978/press-releases/75047/sumer-friedrichs-joins-we-are-unlimiteds-leadership-team-as-chief-production-officer  

We Are Unlimited, part of Omnicom Group Inc. (NYSE: OMC), announced today that Sumer Friedrichs will join its senior leadership team as Chief Production Officer. In her role, Friedrichs will be responsible for overseeing the agency’s integrated production team and leading external and internal production across video and digital. This new hire comes at a time of tremendous growth and success for the agency, which recently added four new creatives to its rapidly expanding team and has won seven Cannes Lions since the agency launched two years ago. 

“Sumer exhibits all the qualities we were seeking in a CPO, including significant experience in leading next-generation production, experience overseeing a significant amount of digital production, and a past history of great creative work done in conjunction with the best directors and production houses,” said Mark Mulhern, Chief Executive Officer of We Are Unlimited. “Her 360-degree understanding of the ad business, coupled with her extensive experience behind the camera, makes her a dynamic and enriching addition to the Unlimited team.” 

With more than 20 years of experience, Friedrichs has worked across the different facets of production, from online user experience, to print, to shopper/retail, to short- and long-form video. She is best known for her trailblazing work for Ford, including the 2017 Super Bowl ad “Unstuck” and the heartfelt long-form ad “Hug,” which was shot by an entirely female crew. 

Prior to joining Unlimited, Friedrichs worked as a line producer, producer, and executive producer for various production companies, all culminating in her position as SVP Director of Integrated Production at GTB (formerly Team Detroit), where she spent nine years leading both national and global campaigns for Ford. In addition, Friedrichs had a large role in spearheading the creation of the production arm in “The Park,” an internal studio where 150 employees cover all aspects of production, design, and motion graphics. The experience speaks to her leadership style of training her entire team to be efficient across multiple platforms, including digital, broadcast, print, art, and beyond. 

Prior to GTB, Friedrichs spent seven years at Campbell-Ewald producing award winning campaigns for Chevrolet, Farmers Insurance, and the U.S. Navy. Before working at an advertising agency, Friedrichs worked in news and sports where she gained a lot of her interest in hands-on camera work and creative output. She spent four years in production at ESPN, and later she crossed over into commercial production working for the L.A.-based production house Bandito Brothers. 

Over the course of her career, Friedrichs has won numerous industry awards in a variety of categories. Most recently, her work for Ford received multiple recognitions at the Shortys, the Webbys, and the Effies. She was responsible for producing Ford’s 2017 Super Bowl ad “Go Further,” which ranked in the Top 10 Ad Meter Results of USA Today. 

“We Are Unlimited has established a reputation as one of the most exciting creative shops in the business,” said Friedrichs. “I’m excited to bring my experience and partner with this nimble, innovative team as the agency continues to expand its creative offering.” 

 


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2018-09-27 00:00:00
DDB HIRES TRICIA RUSSO AND SUSIE LYONS FOR TOP STRATEGY ROLES AT U.S. OFFICES https://tr.adforum.com/agency/4978/press-releases/74984/ddb-hires-tricia-russo-and-susie-lyons-for-top-strategy-roles-at-u-s-offices https://tr.adforum.com/agency/4978/press-releases/74984/ddb-hires-tricia-russo-and-susie-lyons-for-top-strategy-roles-at-u-s-offices DDB North America, part of Omnicom Group (NYSE: OMC), announced today the addition of industry veterans Susie Lyons and Tricia Russo to top leadership roles. These strategic hires come at a time of momentous growth for the agency’s U.S. offices and on the heels of a number of key new business wins and creative accolades. 

Russo, joining as DDB Chicago's Chief Strategy Officer, will oversee the office’s strategy and insights department where she will focus on unlocking new opportunities to drive growth for clients and the agency alike. Lyons, who joins DDB New York as Head of Strategy, will lead the strategy discipline across the agency’s clients, helping broaden the remit of the group into business strategy, social strategy and communications planning. Both Lyons and Russo will partner with their local office’s leadership and work alongside Eric Zuncic, DDB North America’s Chief Strategy Officer, on formalizing the agency’s strategic thoughtware and developing new tools and resources for proving that Creativity is the Most Powerful Force in Business. 

Zuncic said, “As we continue to grow and evolve as an agency, we wanted to find strategic leaders who have diverse experience and use creativity to drive great brands forward. With Susie and Tricia, we’ve found two of the best in the business, with the smarts, the demeanor and the creative orientation necessary to help us live up to the legacy of DDB and help our clients find new avenues for growth.”

Russo is a seasoned agency strategist with 15 years of shaping, growing and activating successful brands. With experience in almost every category, her philosophy is to build strategy through the lens of creativity. Prior to joining the DDB Chicago team, Russo most recently served as BBDO Atlanta’s Chief Strategy Officer. Russo’s experience includes growing and reshaping agency strategy departments to respond to a constantly changing marketplace and the expanding demands of creativity. She has led multi-disciplinary teams to develop highly effective and impactful campaigns for a wide range of clients, including Hilton, Craftsman, BMO Harris Bank, Hotels.com, Heinz, HoneyBaked Ham, and Norwegian Cruise Line. 

“DDB Chicago has attracted a dynamic, talented and driven collection of people, many of whom I’ve worked with before. I think there’s some magic in the chemistry there right now and I look forward to being a part of it,” said Russo. 

With nearly 15 years of agency experience, Lyons joins DDB New York most recently from Lifetime Networks where she drove brand and creative strategy as the network’s VP of Consumer Marketing. Prior to that she held strategy roles at agencies such as Deutsch and 180. Lyons brings a love for people and all things pop culture, two passions that have helped her develop emotionally resonant and culturally relevant ideas for a wide range of clients, including Target, Volkswagen, Nintendo, Expedia, Bacardi, Kia, The California State Lottery, Verizon Wireless, The US Tennis Association, Universal Studios, Lexus and the American Red Cross at agencies across both coasts, winning numerous Cannes Lions and Effies. 

“It's our responsibility as an industry to be more empathetic and human, to put an end to the old idea of 'aspiration' and to reflect and respect people for who they really are, which makes this an exciting time to help shape strategy at an agency like DDB New York,” said Lyons. “DDB New York is in the midst of a transformation, and I am eager to join Chris, Lisa and Derek during this exciting moment for the agency. DDB has a rich legacy of creativity, but it is also clearly focused on the future and moving the industry forward with a team that wants to do great creative work together."

Russo and Lyons are the latest hires made by Zuncic since he joined DDB North America as Chief Strategy Officer in October 2017. At the beginning of this year James Lou joined We Are Unlimited as Chief Strategy Officer, and in May Sam Renbarger was named Group Strategy Director at DDB San Francisco. Additionally, this year DDB North America has won several new clients including Blue Moon, VMWare, and Symantec, and received awards at Cannes, the One Show, and D&AD. 

 

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2018-09-24 00:00:00
Grandma is just the right combo of Sweet N’ Spicy in We Are Unlimited's new campaign for McDonald’s https://tr.adforum.com/agency/4978/press-releases/74684/grandma-is-just-the-right-combo-of-sweet-n-spicy-in-we-are-unlimiteds-new-campaign-for-mcdonalds https://tr.adforum.com/agency/4978/press-releases/74684/grandma-is-just-the-right-combo-of-sweet-n-spicy-in-we-are-unlimiteds-new-campaign-for-mcdonalds  

Marianne, the McDonald’s Buttermilk Crispy Tender-lovin’ Grandma is back and showing her spicier side in a campaign for McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders. 

Inspired by the tenders’ irresistible honey BBQ glaze made with a variety of spices, the “Sweet N’ Spicy Grandmas” campaign is a fun and unique twist on a familiar favorite.

Created by We Are Unlimited as a continuation of last year’s Buttermilk Crispy Tenders “Grandma Has a Life” campaign, the new creative features Grandma Marianne talking about how McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders are the perfect combination of Sweet and Spicy, just like her.

“Sweet N’ Spicy Grandmas” kicks off with “Sweater,” which is running nationally online and in broadcast. Watch the :30 and :15 second versions of “Sweater” below. 

[:30] “Sweater”
[:15] “Sweater” 

Marianne will also express her ‘sweet and spicy’ personality in radio and online media. On social media, creative will run across Facebook, Twitter, Instagram and Snapchat throughout September. Two social elements to note are – 

Grandma’s Sweet N’ Spicy Advice: in a series of videos running on Facebook, Marianne gives advice on a variety of topics such as football, tailgating, weekend getaways, and of course, gift ideas for Grandparents Day…which as a reminder is on September 9th.

Watch all four of Marianne’s “Sweet N’ Spicy Advice” videos now:

Weekend Getaway
Grandparents Day
Football
Tailgate"

Glaze Craze: created in partnership with Snapchat, “Glaze Craze” is a Snappables game where users must glaze and toss as many McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders as they can in a certain amount of time. Users can also challenge their friends to get in on the Glaze Craze fun and compete for the high score. 

McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders will appear for a limited time at participating U.S. restaurants nationwide. This new recipe reflects McDonald’s continued commitment to respond to customers’ desires for more chicken offerings and distinct, delicious flavors. In January, McDonald’s introduced a Classic Chicken Sandwich, made with all white meat chicken filet, topped with tangy Signature Sauce and tart pickles and served on a soft, steamed bun. In late 2017, McDonald’s also introduced the widely popular Buttermilk Crispy Tenders, and in mid-2016, McDonald’s introduced Chicken McNuggets made with no artificial colors, flavors or preservatives. 

Don't miss the “Sweet N’ Spicy Grandmas” campaign and be sure to try McDonald's Sweet N’ Spicy Honey BBQ Glazed Tenders.  

 

 


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2018-08-27 00:00:00
DDB Interns Take to the Streets to Rewrite San Francisco’s History for Women’s Equality Day https://tr.adforum.com/agency/4978/press-releases/74671/ddb-interns-take-to-the-streets-to-rewrite-san-franciscos-history-for-womens-equality-day https://tr.adforum.com/agency/4978/press-releases/74671/ddb-interns-take-to-the-streets-to-rewrite-san-franciscos-history-for-womens-equality-day In celebration of Women’s Equality Day on August 26, DDB San Francisco’s summer interns are honoring the foremothers of the City by the Bay by taking to the streets to rewrite the city’s history - quite literally.

Inspired by the fact that only 27% of all the streets named for historical figures in San Francisco are named after women, the agency’s interns launched the “Ms Representation Project,” an effort to reclaim the story of San Francisco in the name of some of the city’s less-recognized female pioneers and even the score of history. The interns recently hit the streets and spray-chalked “Ms." in front of male-denoted street names stamped into curbs all over the city, along with the project’s Instagram handle @MsRepresenationProject. For example, King St., named for former state senator Thomas Butler King, became Ms. King St., named for San Franciscan jazz club owner and “Queen of Fillmore” Leola King. San Franciscans were invited to visit the campaign’s social profile to read the her-story of the incredible women that the streets, thanks to DDB’s efforts, now recognized.

The intern team has reassigned nearly 14 streets to female namesakes across the city, highlighting women of all industries and eras. All of the women’s stories will also be immortalized via the campaign’s website, msrepresentationproject.com, along with the Instagram handle. 

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2018-08-24 00:00:00
We Are Unlimited’s Creative Team Continues Growing with Four New Hires https://tr.adforum.com/agency/4978/press-releases/74365/we-are-unlimiteds-creative-team-continues-growing-with-four-new-hires https://tr.adforum.com/agency/4978/press-releases/74365/we-are-unlimiteds-creative-team-continues-growing-with-four-new-hires We Are Unlimited, part of Omnicom Group (NYSE: OMC), announced today that four new creatives have joined the agency’s growing team. Globally experienced Cristina “Tin” Sanchez joins as Group Creative Director, award-winning creative partners Jimmy Dietzen and Josh Mizrachi join as Creative Directors, and the multitalented creative Kat Dudkiewicz has been hired as an associate creative director. All four creatives are reporting to Unlimited’s Chief Creative Officer, Toygar Bazarkaya.

Toygar said, “We Are Unlimited is a new kind of agency, driven by collaboration and breaking from the traditional agency model. Our recent success at the international award shows is an indication of the extremely talented team we have working together at the agency, and of what you can expect from Unlimited. I couldn’t be more excited that we continue attracting top creatives from Chicago and around the world, building on the agency’s momentum.”

Tin has been in the industry for twenty years and has worked at large agencies across the world including New York, London, Manila, Ho Chi Minh City, and Kuala Lumpur. Most recently, she was SVP, Creative at DigitasLBi in New York. She gained global experience developing work for a variety of brands including Johnson & Johnson, Wrigley, and Unilever, among others. Tin is also very accomplished, becoming one of the youngest Executive Creative Directors in Asia at age 28, and winning numerous awards for creativity and effectiveness, most notably the Philippines’ first-ever Gold Cannes Lion.

Creative team Jimmy and Josh come to Unlimited as Creative Directors. Previously, the pair worked together at Leo Burnett where they helped launch the highly awarded “Mayhem” campaign for Allstate, and at BBDO Jimmy created the popular “Give Extra, Get Extra” campaign for Wrigley’s Extra Gum. Prior to joining Unlimited, the partners were VP/Creative Directors at Cramer-Krasselt developing creative for Pacifico Beer, Heinz, and BIC, among others. Jimmy and Josh’s work has won at every major award show including Cannes, D&AD, The Effies, and The One Show.

Additionally, Toygar hired Kat Dudkiewicz as Associate Creative Director. Kat has worked at top agencies such as FCB New York, Droga5, Leo Burnett, and Crispin Porter + Bogusky, which is where she got her start working on Burger King, Domino’s, and Coke Zero. She joins Unlimited from Highfield in New York where she oversaw creative for Hilton Hotels and the Swedish clothing brand Gant. As one of the first employees at the start-up agency, Kat helped create the agency’s first work, which was a social video series introducing Gant in the U.S.

Tin, Jimmy, Josh, and Kat are the latest creative hires made by Toygar. In March 2018 We Are Unlimited announced the hire of three creative teams: Chris Moreira and Mark Schöller; Augustus Sung and David Stevanov; and Kristen Manias and Allison Bulow. Unlimited’s creative for McDonald’s has generated buzz within the industry and received multiple recognitions including six Pencils, three of which were Yellow, at the D&AD Awards, and six Lions, one of which was a Gold, at the Cannes Festival of Creativity. 

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2018-07-31 00:00:00
DDB San Francisco Boosts Creative Offering with the Appointment of GCD Mark Krajan https://tr.adforum.com/agency/4978/press-releases/74340/ddb-san-francisco-boostscreative-offeringwiththe-appointment-ofgcdmark-krajan https://tr.adforum.com/agency/4978/press-releases/74340/ddb-san-francisco-boostscreative-offeringwiththe-appointment-ofgcdmark-krajan DDB San Francisco announced today that Mark Krajan has joined the agency as Group Creative Director, effective immediately. He will report to Executive Creative Director Ben Wolan. In this new role, Mark will oversee Norton, VMware, and new business efforts.

Mark is Ben’s first hire to a creative leadership position, making his appointment a vital component of the creative resurgence at DDB San Francisco.

“I’m incredibly excited for the creative leadership that Mark will bring to this agency,” Ben stated, “He’s worked at top agencies and done great work for so many different brands, I look forward to his contribution to helping raise the bar creatively and growing our business here at DDB SF. Also I just like saying his last name.”

With almost 20 years of industry experience, Mark joins DDB from Butler, Shine, Stern & Partners where he served as Creative Director. During this time, Mark led numerous Super Bowl campaigns, including a rebranding effort for MINI, a T-Mobile spot with Tim Tebow, and the Evony mobile game launch for TopGames. He also pitched and produced the DraftKings launch campaign during the 2016 NFL season.

Mark’s award-winning creative portfolio also includes campaigns for clients such as Priceline, Google, Xbox, Microsoft, Hotwire.com, General Motors, AT&T, Chiquita, and El Pollo Loco.

Mark is excited to be joining DDB, adding, “It’s always nice to join an agency on an upward trajectory with the opportunity to help it grow—especially when a higher creative standard is a valued part of that trajectory.”

Earlier in his career, Mark founded his own agency in San Francisco with clients such as Yahoo!, Logitech, San Francisco Visitors Bureau, and the San Francisco Earthquakes. The agency later merged with Teak. Prior to that, he honed his craft at TBWA\Chiat\Day LA and the former McCann-Erickson San Francisco.

DDB San Francisco brings Mark on board following a streak of other executive hires and client wins, as well as the recent expansion of the Energy Upgrade California account. 

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2018-07-27 00:00:00
DDB San Francisco and Equality California Urge San Francisco to Ride With Pride https://tr.adforum.com/agency/4978/press-releases/73744/ddb-san-francisco-and-equality-california-urge-san-francisco-to-ride-with-pride https://tr.adforum.com/agency/4978/press-releases/73744/ddb-san-francisco-and-equality-california-urge-san-francisco-to-ride-with-pride San Francisco is a city that prides itself on its physical beauty, world-class food scene, and position as the technological center of the world. And from a cultural standpoint, few cities are more progressive or inclusive. At the heart of this is a deep connection with the LGBTQIA community and the Pride movement.

In honor of Pride Month, DDB San Francisco, in cooperation with Equality California, is launching a yearlong grassroots campaign to change the colors of the 6 MUNI train line to reflect the six colors in the order of the rainbow Pride flag - encouraging all who take the metro system to “Ride with Pride.”

The goal of the Ride with Pride campaign is to create a public groundswell of support for this initiative and drive people to sign an online petition. One signatures are collected backing the permanent change to the train line’s colors, the petition will be sent to the SF MTA in hopes of creating a new landmark that all San Franciscans can be proud of in time SF Pride 2019. The campaign stands as not only a celebration of Pride month, but also the city’s devotion to its citizens no matter their orientation.

In an effort to generate awareness about the petition, the Ride with Pride campaign will be launched on the Snapchat platform through augmented reality, in which users of the app can preview the exciting new colors for the MUNI maps via a unique QR code and through the app itself. Other campaign elements include a punchy promotional poster by famed illustrator Adrian Johnson which will appear in social channels and throughout the city and Ride with Pride ad placements created especially for Snapchat’s platform. There will also be a significant on-the-ground presence at this weekend’s SF Pride Parade. 

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2018-06-21 00:00:00
Kristie's Super Awesome Auction - Ends May 24! https://tr.adforum.com/agency/4978/press-releases/73439/kristies-super-awesome-auction-ends-may-24 https://tr.adforum.com/agency/4978/press-releases/73439/kristies-super-awesome-auction-ends-may-24 It's Christie's vs. Kristie's -- A famous Play-Doh sculpture at a big fancy auction house vs. a 7-year-old's Play-Doh sculpture she made in her playroom that she's auctioning on eBay.

Having seen the awe-inspiring sculpture on the news and in person, Kristie decided she could make one “just as amazing” and is auctioning it off on eBay to help raise money for children in need.

Christie’s Auction House recently sold the famous “Play-Doh” sculpture for $22,812,500. Kristie would like hers to go for a "bajillion dollars" and the current bid for her Play-Doh sculpture is $1,040!

Kristie’s Super Awesome Auction runs through Thursday, May 24 at 8pm! People can bid on Kristie’s Play-Doh sculpture here.

Profits from Kristie’s sculpture will go towards the non-profit organization Give Kids the World.

Hasbro, the company behind the famous Play-Doh product, supported Kristie’s endeavor by donating the Play-Doh she used for her creation. Additionally, the company is promoting Kristie’s auction on Play-Doh’s Facebook and Instagram.

Uproar! was the agency that created the videos and all the digital and social content for Kristie’s Super Awesome Auction, and DDB New York served as a creative consultant.

The conversation around Kristie’s sculpture and initiative will fuel the long-held debate around modern art, which questions whether children could have “produced something just like it.” It’s also sure to spark interest in childhood creativity and show how far a child’s imagination can take them.

To learn more about Kristie and her Super Awesome Auction, watch this fun video.

Also, get a closer look at Kristie’s Play-Doh sculpture in this auction preview video. 

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2018-05-21 00:00:00
DDB San Francisco’s Scope of Work on Energy Upgrade California Expanded https://tr.adforum.com/agency/4978/press-releases/73417/ddb-san-franciscos-scope-of-work-on-energy-upgrade-california-expanded https://tr.adforum.com/agency/4978/press-releases/73417/ddb-san-franciscos-scope-of-work-on-energy-upgrade-california-expanded DDB San Francisco, part of Omnicom Group, announced today that they have been awarded additional responsibilities on Energy Upgrade California, an initiative committed to uniting Californians to reach the state’s energy goals and is supported by the California Public Utilities Commission.

DDB San Francisco’s new assignment will include developing and implementing a communications program to educate and inform Californians on the rollout of the new Residential Rate design program. This is a significant public awareness and engagement effort intended to communicate the importance of when and how Californians use energy. The campaign will roll out over the course of several years and employ a broad multi-channel strategic approach.

According to Mark Hansen, Managing Director, DDB San Francisco, “Rate Reform is an important initiative for Californians, and we’re honored to have been given this expanded role supporting Energy Upgrade California. It’s something that will play an important role in engaging residents and supporting the state’s ambitions for a cleaner California.”

DDB will lead and coordinate a fully integrated team of discipline specialists including advertising, digital, media, public relations, content marketing, multicultural marketing, and community engagement over the next few years. DDB is collaborating with several sister agencies across the Omnicom network including OMD, Ketchum, DDC, Alma, Tribal as well as other specialists.

In January 2017, DDB San Francisco was named agency of record for Energy Upgrade California. Since then, the agency introduced new Energy Upgrade California branding, launched an integrated repositioning campaign, and managed the initiative’s social media presence.

DDB has also developed opportunities to educate Californians about energy conservation via experiences and activations. Two key events where Energy Upgrade California had a presence were the Great American Eclipse and the Los Angeles Climate March.

In the last year, DDB has produced hundreds of pieces of content to help amplify the Energy Upgrade California message. An example includes a documentary series, Energy Heroes, that brings attention to the energy saving work of individual Californian residents and small business owners.

At the beginning of this year, DDB San Francisco was named agency of record for Symantec’s Norton and LifeLock consumer brands. The agency also welcomed Executive Creative Director Ben Wolan in January and brought on Whitney Ball as Head of Talent in March of this year.

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2018-05-17 00:00:00
McDonald’s Fresh Beef Burgers are so good celebrities are “Speechless” https://tr.adforum.com/agency/4978/press-releases/73289/mcdonalds-fresh-beef-burgers-are-so-good-celebrities-are-speechless https://tr.adforum.com/agency/4978/press-releases/73289/mcdonalds-fresh-beef-burgers-are-so-good-celebrities-are-speechless Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.” 

Understanding that a deliciously irresistible burger can leave you at a loss for words, McDonald’s is introducing people to their new 100% fresh beef Quarter Pounder burgers by launching the “Speechless” campaign. Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless. 

Led by We Are Unlimited, in close partnership with The Marketing Store, Burrell, Alma, IW, Resolution and OMD, “Speechless” is an integrated campaign running broadcast, online video, radio, out of home, social media and in digital. Launching nationally on May 7th, work will run through the end of 2018. A few elements of the campaign worth noting are:

TV/Video

Charles Barkley, Gabrielle Union and John Goodman help describe customers’ reactions to the taste of McDonald’s hotter and juicier burger. Additionally, Luis Fonsi describes in Spanish just how good McDonald’s Quarter Pounder tastes in spots created for the Hispanic Market. The creative and production of these spots was led by Alma.  

YouTube Masthead with Closed Captioning

The “Speechless” masthead will feature Charles Barkley, Gabrielle Union and John Goodman, and uses YouTube’s closed captioning function in a way that no brand has done before. Normally closed captioning displays what someone is saying, but since eating McDonald’s Quarter Pounder has left the celebrities speechless, the closed captioning does the talking for them – revealing the overly expressive, entertaining explanation of the sensation. 

Snackable Social Content

“Speechless” content featuring Charles, Gabrielle and John will be delivered on Instagram, Snapchat and Facebook.

To excite audiences’ senses, short videos using a split screen approach and an ASMR-like technique with John Goodman showcase how McDonald’s burger is made from start to finish. These sensorial videos highlight how much hotter and juicier McDonald’s made their new 100% fresh beef Quarter Pounder. Facebook and Twitter users will be served John Goodman’s ASMR(ish) video, while people on Instagram and Snapchat will experience the ASMR-ish video through a series of sequenced videos within the “story” unit.

On the day of the launch, a playful unboxing video featuring Charles Barkley will be served to All US Twitter users when they open their feed. In the video, Charles has fun opening the new Fresh Beef Quarter Pounder, and after taking a big delicious bite the chatterbox is left speechless.

On Instagram, Charles, Gabrielle, and John share the deliciousness of McDonald’s juicier and hotter burger by handing off a Quarter Pounder to one another using a carousel format. It all ends with a delicious speechless moment. 

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2018-05-07 00:00:00
Volkswagen Canada Invites Drivers to take the All-New 2019 Jetta for a Joyride https://tr.adforum.com/agency/4978/press-releases/73179/volkswagen-canada-invites-drivers-to-take-the-all-new-2019-jetta-for-a-joyride https://tr.adforum.com/agency/4978/press-releases/73179/volkswagen-canada-invites-drivers-to-take-the-all-new-2019-jetta-for-a-joyride To introduce the All-New 2019 Jetta, Volkswagen Canada has launched a surprising, new campaign to highlight the refined features of the completely redesigned sedan, while also capturing how much fun it is to drive.

“The All-New Jetta has the quality, style and refined features of a luxury vehicle, which motivates drivers’ to get behind the wheel,” says Lynne Piette, director of marketing, Volkswagen Group Canada. “Our new campaign humorously demonstrates how the All-New Jetta inspires a drivers’ love of driving.”

The campaign’s centrepiece film shares the adventure of a mature man sneaking out of his house to pick-up his friends for a late-night joyride in the All-New Jetta.

Developed by DDB Canada, versions of the campaign film appear on television, online and in cinemas across the country. Six-second social vignettes from the film are being shared on Facebook, as well as 15-second digital videos that highlight some of the new features available in the All-New Jetta. Features include: Available Ambient Lighting; a Rail 2 Rail sunroof; Available Beats® Premium Audio; Available vented cooling seats, smart monitoring, Eco Mode and LED front, back and day-time running lights. Campaign creative also includes out of home, social and digital advertising, a Pressboard sponsorship and dealership advertising with media buying and planning by Touché.

For the film’s soundtrack, a content partnership with Universal Music Group was created, which features a remix of Party All The Time by Canadian indie band The Elwins. The partnership also includes behind-the-scene footage of the track’s recording and other content being shared on the band’s social channels.

While prelaunch activities commenced last fall, the niche advertising campaign targeting loyalty customers and conquest audiences kicked-off on April 2, 2018 to generate excitement and lead generation for the All-New Jetta, which will be available at the beginning of May. To learn more about the 2019 All-New Jetta and to sign up for updates, click here

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2018-04-25 00:00:00
Cotton’s got your back during uncomfortable moments in campaign by DDB New York https://tr.adforum.com/agency/4978/press-releases/73178/cottons-got-your-back-during-uncomfortable-moments-in-campaign-by-ddb-new-york https://tr.adforum.com/agency/4978/press-releases/73178/cottons-got-your-back-during-uncomfortable-moments-in-campaign-by-ddb-new-york With a new tv and digital national campaign, DDB depicts uncomfortable moments in four humorous 15 second ads for Cotton Incorporated. Intentionally fast-paced to defend against the consumer’s ever shrinking attention span, the featured scenarios (which you can see in a YouTube playlist here) include:

Disaster Date - a woman grows increasingly uncomfortable as her date begins to point out tattoos dedicated to his ex-girlfriends
Sketchy Situation - a news anchor grows ill at ease while reporting on a Peeping Tom that looks surprisingly like him
Meme - a woman’s embarrassing fall goes viral and sweeps the Internet
First Day Fail – a series of workplace face-plants gets a woman's first day on the job off to an awkward start

Each spot closes with a voiceover reminding us that while various things in life - dating, going viral, becoming a suspect - can feel uncomfortable, your clothes shouldn’t. Cotton. The Fabric of our Lives®.

The campaign builds off the insight that we are living in uncomfortable times. Less sleep, more stress. Less cruise-control, more traffic. The truth is, we feel uncomfortable more and more often these days. Cotton owns comfort…it makes you look good and feel good. So, during uncomfortable moments, cotton’s got your back. You’ll always be physically comfortable in cotton.

Disaster Date, the first spot is running on Network and Cable, and all four spots will run across digital networks and eventually social. 

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2018-04-25 00:00:00
DDB San Francisco shines a light on saving energy with an alternative ad https://tr.adforum.com/agency/4978/press-releases/73156/ddb-san-francisco-shines-a-light-on-saving-energy-with-an-alternative-ad https://tr.adforum.com/agency/4978/press-releases/73156/ddb-san-francisco-shines-a-light-on-saving-energy-with-an-alternative-ad DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honor of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message.

Lighting this billboard space usually consumes a great deal of energy, but this idea transformed the out of home placement into an off-the-grid media space. Using a special solar powered material, the Energy Upgrade California message illuminated, taking over the existing billboard once it became dark outside. The #BetterOff billboard, which was located on the 405 Freeway in Los Angeles, emphasized the need for every Californian to make an effort to save energy. 

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2018-04-24 00:00:00
DDB Chicago Promotes Mel Routhier to Executive Creative Director https://tr.adforum.com/agency/4978/press-releases/72730/ddb-chicago-promotes-mel-routhier-to-executive-creative-director https://tr.adforum.com/agency/4978/press-releases/72730/ddb-chicago-promotes-mel-routhier-to-executive-creative-director DDB Chicago today announced the promotion of Mel Routhier to Executive Creative Director from her previous position of Group Creative Director. Routhier and fellow ECD Colin Selikow will both report to DDB Chicago CCO John Maxham. With her promotion to ECD, Routhier will continue overseeing the creative for State Farm, one of the agency’s largest accounts, and driving best-in-class work for DDB Chicago.

Regarding Routhier’s new role Maxham said, “Mel’s appointment to ECD could not be more well deserved. She has consistently proven herself to be indispensable to State Farm and the agency as a creative leader, and I am delighted to further recognize her achievements with this promotion.”

Over the past several years, Routhier has been an instrumental creative force behind some of the agency’s most successful efforts. In 2016 she was integral to developing and introducing State Farm’s new tagline, “Here to help life go right,” as the agency went on to defend and consolidate the account in 2015. This was the brand’s first new tagline in nearly sixty years. Most recently, Routhier took home a Lion at the 2017 Cannes Lions Festival of Creativity for her work on State Farm’s “Following” campaign.

“I couldn’t be more excited or humbled to continue to play a role in helping build such an iconic brand. We have a lot of great work ahead of us, and operating in this role will be an exciting new step in my adventures with DDB,” said Routhier.

Routhier has called Chicago her home for the entirety of her 19-year career in advertising. She has already been recognized as among the top female talent at DDB through her invitation to participate in DDB Worldwide’s Phyllis Project, an agency-wide program committed to encouraging outstanding female creative leaders. Prior to DDB she worked for over a decade at Leo Burnett for some of the world’s most prestigious brands, including Kellogg’s, P+G, Disney and the US Army. Routhier’s work has received top honors at the major industry shows, including awards from Cannes, the London International Awards, Clios, Effies, Lürzer’s Archive, Communication Arts, ADDYs, REGGIEs, and the Chicago Advertising Federation. 

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2018-03-26 00:00:00
DDB San Francisco Hires Whitney Ball as VP, Head of Talent https://tr.adforum.com/agency/4978/press-releases/72713/ddb-san-francisco-hires-whitney-ball-as-vp-head-of-talent https://tr.adforum.com/agency/4978/press-releases/72713/ddb-san-francisco-hires-whitney-ball-as-vp-head-of-talent DDB San Francisco announced today the hire of Whitney Ball as a Vice President and Head of Talent, effective immediately. She brings more than 20 years of executive human resources experience to DDB San Francisco and is a key addition to the agency’s leadership team. In her new role, Ball will be responsible for leading the agency’s strategic human resources and recruitment efforts, talent operations, and culture development. Ball will report to DDB San Francisco Chief Operations Officer Valerie Bengoa.

Britt Hayes, Chief People Officer for DDB North America, stated, “With the recent momentum in San Francisco, finding and nurturing the best talent is at the core of our proposition and is fundamental to future growth. Whitney’s experience, connections, and reputation are unmatched in the Bay Area, and in turn position DDB well in one of the most competitive and unique talent markets.”

For the last nine years Ball has been a human resources consultant, helping companies in a broad range of sectors design and implement people strategies, solutions, and programs that align with each unique organization’s business needs. She has worked with a number of different Bay Area agencies varying in size and specialty, including Camp+King, BOCA Communications, Jack Morton, and Voice Box Creative.

In addition to being a consultant, Ball was Vice President, Human Resources, at EVB, where she was responsible for building and designing the HR infrastructure for the agency. Prior to that, Ball spent 12 years at Young & Rubicam (Y&R). She began in Y&R’s New York office and was later tapped to oversee HR at Y&R’s San Francisco office. After two years, Ball’s role expanded, and she became the HR leader and business partner responsible for HR services for Y&R San Francisco, Wunderman, and Mediaedge:CIA.

“I’m thrilled to be joining DDB San Francisco and to be a part of this incredible legacy brand, and broad network of talent,” Ball said about her new role.

Ball’s hire follows DDB San Francisco’s announcement that Ben Wolan has joined the agency as Executive Creative Director. Additionally, the San Francisco office has expanded client relationships with Symantec to include both the LifeLock and Norton consumer businesses, and recently won a new project for Energy Upgrade California, the multimillion-dollar statewide initiative. 

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2018-03-26 00:00:00
We Are Unlimited Deepens Creative Bench with Award-Winning Creative Talent https://tr.adforum.com/agency/4978/press-releases/72527/we-are-unlimited-deepens-creative-bench-with-award-winning-creative-talent https://tr.adforum.com/agency/4978/press-releases/72527/we-are-unlimited-deepens-creative-bench-with-award-winning-creative-talent We Are Unlimited, McDonald’s designated advertising agency, announced today that it has hired Chris Moreira and Mark Schöller as Executive Creative Directors. In their new roles, Moreira and Schöller will be responsible for creating work for McDonald’s U.S. business. Both will report to the agency’s Chief Creative Officer, Toygar Bazarkaya.

Bazarkaya, now eight months into his job as Chief Creative Officer at We Are Unlimited, said, “We are building a new agency model, which combines great talent with a great brand and one great ambition. Chris and Mark are the kind of people who love the idea of building something new, and their leadership will help us create groundbreaking work across the board.”

Most recently, Moreira and Schöller were Executive Creative Directors at Saatchi & Saatchi New York, where they were the lead creatives on such accounts as Head & Shoulders, Charter Spectrum, GSK, Tecate, and General Mills, and contributed to Saatchi & Saatchi being named Creativity’s Comeback Agency of the Year in 2016. The pair met in Australia and have been working steadily together for 10 years at top agencies across the world, including JWT Sydney, Leo Burnett Sydney, and Crispin Porter + Bogusky Miami. Moreira and Schöller have partnered on creative work for a variety of big name brands, among them P&G, Walmart, Kellogg’s, Smirnoff, Canon, Best Buy, Subaru, Olympus, and Bundaberg Rum. The team’s work has been highly recognized at many of the industry’s top award shows, including Cannes, Clios, D&AD, Effies, One Show, and Webbys.

The agency also hired Associate Creative Directors Augustus Sung and David Stevanov, formerly of Ogilvy Singapore. Together Sung and Stevanov have won more than 140 accolades from the Cannes Festival of Creativity, The One Show, London International Awards, and the D&AD, among other top award shows. In 2016 Sung was chosen to represent Singapore in the South of France in the Film category of the Mediacorp Young Lions, and was also honored as the Young Copywriter of the Year at the Creative Circle Awards. Stevanov is the youngest creative to ever judge the D&AD awards.

Additionally, Bazarkaya recruited Kristen Manias and Allison Bulow to join We Are Unlimited. Most recently, the creative partners were at mcgarrybowen, working across a number of different clients, including Disney Parks, Oscar Mayer, Burt’s Bees, and BRITA. Late last year Manias and Bulow launched Burt's Bees' "True Force of Nature" campaign—the brand's global master brand platform, which lives across every category of the business. Before mcgarrybowen, Bulow worked on Walmart at Saatchi & Saatchi, as well as on Cheerios, Tide, Luvs, and Pampers.

Moreira and Schöller, Sung and Stevanov, and Manias and Bulow are the latest creative teams to join We Are Unlimited’s stable of specialists. Since opening its doors in January 2017, the agency has already won its first Cannes Lion and created some of the industry’s most buzzed-about work for McDonald’s. 

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2018-03-15 00:00:00
Real State Farm’s Agents Are Here to Help _____Go Right https://tr.adforum.com/agency/4978/press-releases/72525/real-state-farms-agents-are-here-to-help-_____go-right https://tr.adforum.com/agency/4978/press-releases/72525/real-state-farms-agents-are-here-to-help-_____go-right State Farm’s “Here to Help _____ Go Right” campaign has launched nationally today. The next chapter in the “Here to help life go right” brand platform, this new campaign will bring further meaning and context to State Farm’s multi-year brand reframe.

Created by DDB Chicago, “Here to Help ___ Go Right” is a fully integrated campaign anchored by five new spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm—and their many agents—are there to help when misfortune strikes.

In each spot, the blank is filled in with a new story—a new way to define life—demonstrating the breadth of ways State Farm can help it go right. Before they launch on March 15, you can watch all the videos by clicking below --

· “Pothole”: watch agent Benjamin Raymond help his customer deal with the damage to his car from an infamous pothole.

· “She-Shed”: see how agent Zach Bay assures his customer that her “she-shed” is covered after being struck by lightning.

· “Sir Robert”: watch agent Robert James show his young customer how State Farm is here to help in many different of life.

· “Awkward Photo”: watch as agent Oumar Sylla practically becomes an extension of his customer’s family as he shows them all the ways State Farm will be there to protect their home.

· “Shopping Cart”: watch agent Nora Vaden Holmes demonstrate the various situations in which State Farm is there to protect your vehicle, from runaway shopping carts to newly-minted teenage drivers.

Across all of the films, the message is clear: State Farm is more than just another insurance company. With the brand’s empathetic approach, agents help customers’ lives go right in countless ways. It’s what separates State Farm from the rest of the category and what inspired this new “Here to Help __ Go Right” creative platform.

“Here to Help __ Go Right” will run nationally across broadcast, OLV, radio, social and digital, starting March 15. “Pothole” ran during the season finale of “This is Us” on March 13. 

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2018-03-15 00:00:00
DDB MADRID RENEWS THEIR CREATIVE HEADS https://tr.adforum.com/agency/4978/press-releases/72157/ddb-madrid-renews-their-creative-heads https://tr.adforum.com/agency/4978/press-releases/72157/ddb-madrid-renews-their-creative-heads DDB Madrid renews their creative direction and strongly betting on creativity and technology. Daniel Rodríguez and Nerea Cierco have promoted from Creative Directors to Executive Creative Directors, and Alfredo Vaz is the new Head of Art of Madrid´s office.
“This is the best moment to bet on our talent and brave ideas,” explains José María Roca de Viñals. “And it couldn’t be a better team than Daniel Rodríguez, Nerea Cierco and Alfredo Vaz to inspire our clients and teams.”


Since 2008, Daniel Rodríguez has worked for DDB’s accounts, like Audi, Volkswagen, BBVA, Movistar, Hasbro and Davidelfín. He is also known because of others successfully campaigns such as “Holograms for Freedom”.
Nerea Cierco joined DDB two years later, in 2010, to inspire the company through a digital level, first in Barcelona and since 2013 at Madrid´s office. She has worked for Audi, Volkswagen, Telefónica, Davidelfín and BBVA accounts.
In 2015, Alfredo Vaz joined DDB Madrid as Art Director after five years working for Draft FCB as Head of Art and Art Director. Repsol, Heineken, McDonald’s, Leroy Merlin, Havaianas, BBVA, Telepizza and Davidelfin are some examples of brands he had worked for. 


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2018-02-14 00:00:00
Omnicom Group Names Wendy Clark Global President and CEO of DDB Worldwide; Chuck Brymer Transitions to Chairman Role https://tr.adforum.com/agency/4978/press-releases/72052/omnicom-group-names-wendy-clark-global-president-and-ceo-of-ddb-worldwide-chuck-brymer-transitions-to-chairman-role https://tr.adforum.com/agency/4978/press-releases/72052/omnicom-group-names-wendy-clark-global-president-and-ceo-of-ddb-worldwide-chuck-brymer-transitions-to-chairman-role Omnicom Group Inc. (NYSE: OMC) President and CEO John Wren announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately.

“After 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy,” said Chuck Brymer, Chairman, DDB Worldwide. “She is passionate about our business and clients, and has proven to be an inspiring leader for our company. I look forward to helping Wendy continue to foster an environment where our people can do their best work.”

Under Clark’s leadership as CEO of DDB North America, the agency has grown by enhancing existing relationships such as State Farm, Mars, and Johnson & Johnson, as well as a strong new business track record. Most notably, Clark was instrumental in winning the consolidated US creative account for McDonald’s in 2016 that led to the formation of a dedicated agency unit, We Are Unlimited.

In addition to leading her approximately 2,000-plus team across 17 offices, Clark launched “DDB Flex” – an operating model that creates bespoke, cross-agency, integrated teams based on clients' businesses.

On the talent front, Clark has pushed gender and diversity boundaries with the introduction of initiatives such as “Talent Has No Gender” and unconscious bias training. In 2017, Ad Age named Clark “Executive of the Year” based on her professional success over a 12-month period.

Commenting on her new position, Clark said, “I’ve loved every minute of the last two years with our DDB North America team and clients creating the resurgence of this majestic, important agency. To now have the opportunity to follow Chuck’s legacy of leadership and work with our global teams and clients is both humbling and exciting.”

In his new role of Chairman, Brymer will continue to serve the company while taking on added responsibilities within Omnicom.

John Wren, President and CEO of Omnicom, added: “During his tenure as CEO of DDB, Chuck has successfully grown DDB as not only one of the most creative agencies in the advertising industry but also a leading network for CRM, retail activation, branding, and digital services around the globe.”

He continued, “At Omnicom, we recognize the importance of succession planning, and Chuck and I knew that Wendy would be the right person to take the helm of DDB. Her experience leading DDB North America coupled with her expertise as a leading marketer makes this a seamless leadership transition that will build upon DDB’s capabilities and reputation as a leader in the business.”

Clark joined the agency in 2016, from Coca-Cola North America, where she was President, Sparkling Brands and Strategic Marketing. Previously, she served as Senior Vice President, Global Sparkling Brand Center, where she was responsible for the global leadership of all Coca-Cola's Sparkling brands. Before joining Coca-Cola in 2008, she was Senior Vice President, Advertising for AT&T.

In 2017 DDB Worldwide took home Network of the Year at Eurobest for the fifth consecutive year, and adam&eveDDB was named Agency of the Year at multiple awards shows, among other recognitions. The Network was awarded nearly 100 Cannes Lions and won the business of a number of new clients including EA Sports, Puma, IKEA, Kellogg’s, State Farm, and Virgin Air to name a few. In addition, DDB Worldwide launched the Phyllis Project in 2017, which recognizes the global network’s incredible female creative leaders and helps to progress their careers, further cementing the agency’s commitment to finding and fostering the best talent in the industry. 

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2018-02-07 00:00:00
GO Transit Crowdsources its Riders’ Etiquette Concerns for New Book on Passenger Protocol https://tr.adforum.com/agency/4978/press-releases/71576/go-transit-crowdsources-its-riders-etiquette-concerns-for-new-book-on-passenger-protocol https://tr.adforum.com/agency/4978/press-releases/71576/go-transit-crowdsources-its-riders-etiquette-concerns-for-new-book-on-passenger-protocol Today, GO Transit unveiled a cheeky new book to address the top etiquette issues annoying its riders. Inspired by personal stories from concerned GO riders, the book, “Unwritten Rules of Public Transit Etiquette Written Down,” is part of an ongoing initiative to help the public transit service deliver a comfortable ride for all its commuters. The evolved campaign follows the success of the 2016 etiquette campaign, which further to a GO Transit rider survey, resulted in a 36 per cent drop in bad behavior.

“Bad rider etiquette is something GO Transit doesn’t take lightly and is committed to continually improve,” says Paula Edwards, vice president, customer service delivery, GO Transit. “To demonstrate that we’re always listening and to better engage with our riders, the evolved campaign provides riders with a platform to contribute to the conversation and be part of the solution.”

Knowing people tend to turn to social media to voice their concerns, last fall, GO Transit encouraged riders to share their most irksome etiquette complaints on Facebook and Twitter and to offer up their own suggestions and solutions. Riders who included @GOTransit and #etiquettefail in their post were eligible to win a free Presto card. GO Transit also partnered with Greater Toronto Area-based influencers, who also ride GO, to amplify the message and encourage rider participation.

“There’s an unspoken code of conduct for those riding the GO, and riders feel upset when it’s violated,” says Paul Wallace, executive creative director, DDB Canada Toronto. “This campaign allows GO to acknowledge and address riders’ frustrations and take action on their behalf in a fun, fresh and approachable way.”

The top courtesy concerns are addressed in a 100-page book of carefully curated etiquette lessons and tutorials that is available to download for free. The lessons also appear in social posts and print executions appearing in GO Transit trains, buses and stations, and available as shareable illustrated content empowering riders to promote proper transit etiquette, and to continue their conversations with GO Transit. 

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2018-01-24 00:00:00
DDB New York Appoints Longtime Duo to Lead Creative https://tr.adforum.com/agency/4978/press-releases/71569/ddb-new-york-appoints-longtime-duo-to-lead-creative https://tr.adforum.com/agency/4978/press-releases/71569/ddb-new-york-appoints-longtime-duo-to-lead-creative DDB New York, part of Omnicom Group (NYSE: OMC), announced today the appointment of Lisa Topol and Derek Barnes as Co-Chief Creative Officers, effective March 2018. The team will be responsible for leading the agency’s creative department across a range of clients including Unilever, PepsiCo, Henkel, J&J, Merck, Tribeca Enterprises, Mars, and Cotton Inc. The pair will report to Ari Weiss, Chief Creative Officer of DDB North America.

Weiss commented, “Lisa and Derek have had careers that would make any creative jealous. To have one creative leader of their caliber is a blessing. To have them both feels like cheating.”

Before joining DDB New York, Topol and Barnes spent four years at Grey working across multiple clients such as NFL, TNT Networks, Best Buy and Bose. Both as a team and individually, they’ve been recognized at Cannes, One Show, D&AD, Clios and Effies. Having met at Wieden + Kennedy, New York, while working on Nike, Jordan and ESPN, they found that working together amplified and complemented both their creativity and their business acumen.

Chris Brown, President and Chief Executive Officer of DDB New York, stated, “This is really exciting news for us all at DDB NY. They have a great track record of success, are strong collaborators, and understand the modern creative landscape. We’re delighted they are bringing their creativity, passion and energy to the agency.”

Named one of the top 30 creative women in advertising by Business Insider, Topol has an impressive resume, with leadership creative experience at several top agencies. In addition to Grey, Wieden and Oglivy, she spent three years as GCD at TBWA\Chiat\Day, where she led the creative teams on several brands, including the teams that produced Gold Lion-winning work on Wheat Thins and Keep a Child Alive. She also wouldn’t say no to a good tampon campaign, and changed the game with her ideas for U by Kotex at JWT.

Prior to teaming up with Topol in 2013 at Grey Group, Barnes was Creative Director at Anomaly on the global Budweiser account. In his previous years at Wieden + Kennedy in both Portland and New York, he worked as a creative director on ESPN and Brand Jordan and on some of the world’s most highly recognized brands, including Nike, Miller beer and Diet Coke.

Topol said, “Coming to DDB is a no-brainer when you look at the incredible team you’ll have by your side. You can try to genetically modify all you want, but creativity is in the DNA or it isn’t. And here, it’s pouring out of every surface, every conversation and even out of that slightly crooked painting of Bernbach on the wall.”

Barnes added, “In our years together, Lisa and I have not only learned how to amplify
our partnership, but we’ve learned how to spot other great partnerships as well. Thirty seconds after sitting with Wendy, Ari, Eric and Chris we knew instantly that these four are in sync, on a mission and rapidly transforming the network. And they’re pretty good at finishing each other’s sentences, too.”

In 2017 DDB New York won six out of nine new business pitches, including Persil, All and Amgen, among others; and took home six Cannes Lions for GunxGun and Wildlife Conservation Film Festival. 

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2018-01-23 00:00:00
James Lou Joins We Are Unlimited as Chief Strategy Officer https://tr.adforum.com/agency/4978/press-releases/71536/james-lou-joins-we-are-unlimited-as-chief-strategy-officer https://tr.adforum.com/agency/4978/press-releases/71536/james-lou-joins-we-are-unlimited-as-chief-strategy-officer We Are Unlimited (UNLTD), part of DDB Worldwide and Omnicom Group (NYSE: OMC), announced the appointment of James Lou to the position of Chief Strategy Officer. Lou is Eric Zuncic’s first hire since Zuncic started as Chief Strategy Officer of DDB North America in October 2017. Effective early February, Lou will report directly to Chief Executive Officer Mark Mulhern and lead UNLTD in partnership with Chief Creative Officer Toygar Bazarkaya and the executive team.

“James is that rare breed of strategist who is obsessed with insights and creativity, but fluent in the dozens of new data sources that the advertising world is scrambling to keep up with these days,” Zuncic stated. “He is the ‘strategist of the future,’ running the engine of what many consider to be the Agency of the Future at UNLTD – it’s a perfect fit.”

“I am excited to join such a talented team at UNLTD. I look forward to taking our integrated data-driven model to the next level and helping our agency define what the Agency of the Future can do for our client’s business,” Lou said.

Lou joins UNLTD from BBDO New York, where he led the strategy on AT&T’s Corporate and Business Solutions divisions. In this role, he oversaw the agency’s strategic capabilities, which fuel the creation of cross-channel ideas across the consumer ecosystem. Upon joining BBDO in 2015, Lou’s focus was to mine for insights and integrate media, analytics and creativity to develop a full-funnel customer journey for AT&T.

Prior to BBDO, Lou served as Executive Vice President, Chief Strategy Officer, of Havas Chicago, and Co-Chief Strategy Officer of Havas North America. For four years, he oversaw all integrated strategic and analytic services for the agency, working across a range of clients including CITI Financial, DISH, Reynolds, Hefty, Sears (Kenmore, Craftsman, Diehard, Assurelink), Cracker Barrel, Wingstop, Terminix, AARP, AB Inbev, Jim Beam, Sony PlayStation Network and Activision.

According to Mulhern, “Strategists should be the consumers’ representatives in the agency model. James is the perfect person to lead planning at UNLTD, given his fluency in generating business-building insights at the human-driven, one-on-one level, as well as the data-driven, millions-of-people level.”

Over the course of his 20-year career, Lou’s ability to inspire and develop groundbreaking creative ideas for work in the U.S. and globally has been recognized with 31 EFFIE awards and 34 Cannes Lions. He has also helped drive organic growth and contributed to numerous new business wins, including BBDO Hearts & Science garnering all of AT&T’s U.S. media and creative business in 2016. Additionally, Lou is a known thought leader and has been featured as a consumer expert on CNBC and FOX News, as well as a final-round judge of the EFFIES every year since 2006. 

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2018-01-19 00:00:00
DDB San Francisco Taps Award-Winning Ben Wolan for Executive Creative Director Role https://tr.adforum.com/agency/4978/press-releases/71535/ddb-san-francisco-taps-award-winning-ben-wolan-for-executive-creative-director-role https://tr.adforum.com/agency/4978/press-releases/71535/ddb-san-francisco-taps-award-winning-ben-wolan-for-executive-creative-director-role DDB San Francisco has announced that Ben Wolan will become Executive Creative Director, effective immediately. In his new role, Wolan will be partnering with Managing Director Mark Hansen and work closely with DDB Chicago’s Chief Creative Officer, John Maxham, to oversee the agency’s creative department across various clients on the West Coast, including Symantec, Energy Upgrade California, and BJ’s.

Ari Weiss, Chief Creative Officer of DDB North America, stated, “Ben is as nice as he is good. He's won two Grand Prix at Cannes, Best of Show at One Show, and the Grandy at the ANDYs. I guess that makes him really, really, really nice.”

Before joining DDB, Wolan served as Creative Director at Goodby Silverstein & Partners, running the Doritos and NBA accounts. Prior to GS&P, Wolan worked at Droga5, where he created the “Day One” Prudential campaign, which took home the Integrated Gold Lion at Cannes and was included in TED’s Ads Worth Spreading. Prior to that he spent five years at 215 McCann, where he helped create various award-winning pieces, including the seminal Halo 3 “Believe” campaign, which earned every top honor at all the major award shows.

“DDB is one of the great iconic agency brands and I’m thrilled to be a part of its resurgence here in San Francisco,” said Wolan.

Wolan joins DDB San Francisco following the agency win of the consolidated Symantec consumer business, which includes the LifeLock and Norton brands, at the end of 2017. Additionally, the San Francisco office recently consolidated its Energy Upgrade California business, a multimillion-dollar statewide initiative supported by the California Public Utility Commission, PG&E, SDG&E, SCE, and SoCal Gas to promote energy efficiency across the state, with a major new project. 

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2018-01-19 00:00:00
New McDonald's campaign demonstrates the choice and control new $1 $2 $3 Dollar Menu provides https://tr.adforum.com/agency/4978/press-releases/71626/new-mcdonalds-campaign-demonstrates-the-choice-and-control-new-1-2-3-dollar-menu-provides https://tr.adforum.com/agency/4978/press-releases/71626/new-mcdonalds-campaign-demonstrates-the-choice-and-control-new-1-2-3-dollar-menu-provides During the recent award shows, you may have watched an ad featuring Chrissy Teigen ordering off McDonald’s new $1 $2 $3 Menu. The Chrissy spot is part of an all-encompassing effort to introduce McDonald’s $1 $2 $3 Dollar Menu. All the campaign’s creative – both above and below the line — is meant to demonstrate to consumers that value is back at the quick service restaurant.

Led by We Are Unlimited, in close partnership with embedded retail agency The Marketing Store and PR Agency Golin, the campaign is completely through the line. From the TV ads to the in-store tray liners, every element of the campaign is integrated and designed around the consumer.

Normally within the value category, customizing and not spending a lot of money are at odds with each other. But the innovative McDonald’s $1 $2 $3 Dollar Menu offers multiple options in each price point, allowing a very customizable selection. It gives the consumer choice and control through the variety of the menu. The creative running across broadcast, online video, radio, out of home, social media, and in digital drives awareness and shows how the McDonald’s $1 $2 $3 Dollar Menu fits into everyone’s life no matter the situation.

Click below to watch some of the new work:
Office Kleptos
Grocery Store
Tailgate
Expensive Hardware
Playdate
Chrissy Teigen’s $1 $2 $3 Dollar Menu Run 

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2018-01-18 00:00:00
DDB Chicago and State Farm Encourage You to Keep Giving After the Holidays https://tr.adforum.com/agency/4978/press-releases/71344/ddb-chicago-and-state-farm-encourage-you-to-keep-giving-after-the-holidays https://tr.adforum.com/agency/4978/press-releases/71344/ddb-chicago-and-state-farm-encourage-you-to-keep-giving-after-the-holidays The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.

As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm and DDB Chicago have created a post-holiday initiative to drive awareness of the continued need to stay involved.

This sentiment is conveyed through “Don’t You,” a film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasizes the need for volunteers year-round.

Watch “Don’t You” here: https://www.youtube.com/watch?v=ceK5ukiw6cc

"I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day…until the next holiday season. This piece dramatizes what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work.

The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support. 

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2018-01-02 00:00:00
Eric Zuncic to Join DDB North America as Chief Strategy Officer https://tr.adforum.com/agency/4978/press-releases/69737/eric-zuncic-to-join-ddb-north-america-as-chief-strategy-officer https://tr.adforum.com/agency/4978/press-releases/69737/eric-zuncic-to-join-ddb-north-america-as-chief-strategy-officer DDB North America announced today that Eric Zuncic will join the North American Leadership Team as Chief Strategy Officer effective October 2, 2017. Zuncic, a Harvard Business School graduate, joins DDB from Crispin Porter + Bogusky where he spent almost two and half years as Chief Strategy Officer for all of its North American offices.

“This final hire of Eric as Chief Strategy Officer puts the last puzzle piece in place,” said Wendy Clark, Chief Executive Officer of DDB North America. "Our North American leadership team is complete and encompasses some of the most impressive talent working in our industry. We are incredibly excited for Eric to join us and hit the ground running.”

Reporting to Clark, Zuncic will oversee strategy for all DDB North America offices as well as We Are Unlimited, the bespoke agency launched for McDonald’s U.S. business earlier this year.

“Ask the best creatives in the world and they will tell you their dirty little secret is to find the best strategists in the world and to hold on for dear life. Eric is one of those strategists, and lucky for me there's lots to hold onto,” commented Ari Weiss, Chief Creative Officer of DDB North America.

Prior to joining CP + B, Zuncic spent over three years at Mekanism, where he oversaw strategy on accounts including Method, Pepsi, and Ben & Jerry’s. Earlier, he was Director of Strategy and Innovation at the Brand Union. Before going agency side, he worked for Unilever and Geico.

"I've always admired the creative legacy of DDB and am thrilled to partner with Wendy, Ari and the extended North America Leadership Team to continue the resurgence of this iconic agency,” said Zuncic.

The hire of Zuncic completes DDB North America's leadership team with Clark, Weiss and Chief People Officer Britt Hayes at the helm of the agency.

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2017-09-07 00:00:00
DDB Chicago Welcomes Globally Recognized Producer Matt Blitz https://tr.adforum.com/agency/4978/press-releases/65602/ddb-chicago-welcomes-globally-recognized-producer-matt-blitz https://tr.adforum.com/agency/4978/press-releases/65602/ddb-chicago-welcomes-globally-recognized-producer-matt-blitz DDB Chicago, part of Omnicom Group (NYSE: OMC), announced today the appointment of Matt Blitz to Senior Vice President, Executive Producer. With more than twenty years of production experience, Blitz has executed creative ideas, spanning platforms and disciplines, that have garnered global recognition and attention. He will report to DDB Chicago’s Chief Production Officer, Diane Jackson.

Blitz’s arrival at DDB Chicago supports the agency’s commitment to investing in and attracting top creative talent. DDB Chicago’s Chief Production Officer Diane Jackson and Chief Creative Officer John Maxham have been focused on cultivating a creative team of inventors, storytellers and artists with a depth and breadth of skills that can deliver innovative ideas.

Blitz has received accolades across every major award show including, Art Director’s Club, D&AD and the One Show. Most recently, Blitz won seven lions at this year’s Cannes Festival of Creativity for Samsung’s “Ostrich.”

“I am delighted to have Matt join DDB. With creative talent at the heart of our business model, Matt will have the opportunity to create a meaningful impact on our client's business,” said Jackson about Blitz’s hire.

Blitz joins DDB Chicago from Leo Burnett where he was an SVP, Executive Producer and led production globally on the Samsung account. Additionally, he was responsible for managing the production teams for Nintendo, Esurance, and UnitedHealthcare among other brands. Prior to joining the agency world, Blitz worked as assistant director on several films and multiple television series, giving him a sense of production not usual to most advertising producers. 

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2017-07-19 00:00:00
Cotton and DDB New York unite Americans in commonalities with 4th of July video https://tr.adforum.com/agency/4978/press-releases/65439/cotton-and-ddb-new-york-unite-americans-in-commonalities-with-4th-of-july-video https://tr.adforum.com/agency/4978/press-releases/65439/cotton-and-ddb-new-york-unite-americans-in-commonalities-with-4th-of-july-video This Independence Day Cotton encourages you to reach out with a hug instead of a ‘dislike.' Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.

The new ‘The United of America’ digital video and social campaign by DDB New York launched on July 3 and will extend throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.

You can view the video on YouTube here: https://youtu.be/kMJBO2_CcTw

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2017-07-05 00:00:00
Persil ProClean Names DDB New York Agency of Record https://tr.adforum.com/agency/4978/press-releases/65241/persil-proclean-names-ddb-new-york-agency-of-record https://tr.adforum.com/agency/4978/press-releases/65241/persil-proclean-names-ddb-new-york-agency-of-record Persil ProClean®, a premium laundry detergent made by Henkel in North America, announced today that DDB New York has been appointed to Agency of Record. Effective this month, the agency will be responsible for advertising for the full range of Persil products in North America. The account was awarded after a competitive review and expands on DDB New York and Henkel’s relationship following the ALL® AOR assignment in March 2017.

Chris Brown, Chief Executive Officer of DDB New York, said “This is a great win for DDB NY. Persil is a brand with huge ambitions and we are thrilled to work with the team.”

“We are excited to partner with DDB as we continue on our journey to establish Persil ProClean as the standard of excellence in the Premium Detergent category,” says Lora Van Velsor, Head of Laundry Cleaning Marketing at Henkel.

The new partnership with Persil ProClean builds on DDB New York’s recent new business momentum with announcements for Tribeca Film Festival and ALL earlier in the year. In addition, the agency gears up for the Cannes Lions International Festival of Creativity later this month with a range of award-winning campaigns such as Wildlife Conservation Film Festival’s Dream, Tribeca’s See Yourself in Others, and Gun by Gun. 

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2017-06-14 00:00:00
DDB North America Appoints Britt Hayes Chief People Officer https://tr.adforum.com/agency/4978/press-releases/64808/ddb-north-america-appoints-britt-hayes-chief-people-officer https://tr.adforum.com/agency/4978/press-releases/64808/ddb-north-america-appoints-britt-hayes-chief-people-officer DDB North America announced the appointment of Britt Hayes as Chief People Officer. In this newly created role, Hayes will report to Chief Executive Officer Wendy Clark, working closely with leaders from the network’s 17 North American offices to oversee all talent and development programs, diversity and inclusion initiatives, and recruitment for the agency.

Hayes brings 18 years of experience in agency recruitment and creative management to DDB, having worked for some of the world’s largest and most awarded networks. It was Hayes’ success in both attracting and developing agency talent that landed her on The Adweek 50 list of top influencers.

Hayes joins DDB from Grey Group, where she has been managing creative talent and operations for the network’s flagship New York office as Executive Director, Creative Management. Prior to Grey, Hayes was Worldwide Head of Creative Talent at J. Walter Thompson.

Previously, Hayes spent 12 years at McCann as Senior Vice President/Director of Creative Services, where she was responsible for managing the creative department and recruiting across McCann Worldgroup in San Francisco, including McCann Erickson, T.A.G., and MRM. She began her career at McCann New York.

The executive appointment follows DDB North America’s recent new hires: Ari Weiss as Chief Creative Officer, and Toygar Bazarkaya as Chief Executive Officer of We Are Unlimited. 

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2017-05-11 00:00:00
DDB New York Deepens Expertise in Social and Data and Analytics https://tr.adforum.com/agency/4978/press-releases/64730/ddb-new-york-deepens-expertise-in-social-and-data-and-analytics https://tr.adforum.com/agency/4978/press-releases/64730/ddb-new-york-deepens-expertise-in-social-and-data-and-analytics DDB New York, part of Omnicom Group Inc. (OMC; NYSE), announced today that the agency has deepened their expertise in digital strategy and analytics with two new hires. Reema Mitra joins the agency as Group Director, Digital Strategy, while Joe Panzarella joins as Group Director of Data and Analytics.

Mitra and Panzarella are strategically significant hires as DDB New York continues to push for big creative ideas born out of data and technology. In her role, Mitra will lead efforts to sharpen clients’ digital marketing and content planning from strategy through implementation and optimization. Panzarella will oversee all data and analytics capabilities for the agency, exploring innovative ways to put data-driven insights at the heart of the agency’s product. Both Mitra and Panzarella will report to Stuart Hazlewood, Chief Strategy Officer of DDB New York.

“We are thrilled to have brought exceptional new talent into DDB NY; Reema and Joe have been instrumental to the realization of some of the smartest work in their fields. They will help us take the quality of the agency’s strategic product to even higher heights. The agency will be inspired by their energy, creativity and proven ability to tackle client challenges brilliantly,” said Hazlewood.

Mitra joins DDB New York from Huge, where she oversaw social media, social commerce, eCRM, loyalty, segmentation strategy for key clients including Nokia Health and Kohl’s. Prior to Huge, she worked at Edelman Digital and operationalized Dove’s global online presence, which helped secure a Cannes Lion for the Real Beauty Sketches campaign.

Panzarella is a senior-level data analyst professional with over 20 years of experience in the advertising industry. He’s known for his unique ability to humanize statistics, data, data visualization and insight mining. Additionally, Panzarella is an adjunct professor teaching analytics and digital marketing in NYU's School of Professional Studies program. Before joining DDB Panzarella oversaw the digital and analytics department for Javelin. He’s worked on well-known brands such as Verizon, AT&T and Avis, and on incredibly complex accounts such as the 2010 U.S. Census.

Mitra and Panzarella’s appointments come at a time of great momentum for DDB New York, including two recent new business wins — the All detergent account and the digital business for Breyers. 

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2017-05-03 00:00:00
DDB forms NORD DDB with Andreas Dahlqvist as Nordic Chief Creative Officer https://tr.adforum.com/agency/4978/press-releases/64717/ddb-forms-nord-ddb-with-andreas-dahlqvist-as-nordic-chief-creative-officer https://tr.adforum.com/agency/4978/press-releases/64717/ddb-forms-nord-ddb-with-andreas-dahlqvist-as-nordic-chief-creative-officer DDB unites the agencies in Stockholm, Copenhagen, Oslo and Helsinki to form one agency, NORD DDB, with Andreas Dahlqvist returning as Nordic Chief Creative Officer in September. The agency is founded on local commitment and network strength, with an equal stake held by the local partners and DDB. 

Dahlqvist, who rejoins DDB after six years in New York, most recently from the role as CCO of Grey New York, will head up the agency with Nordic Chief Executive Officer, Niclas Melin. The duo will shape and lead the newly formed 'micro-network' and agency set up together with the other local partners.

Melin says: "This is of course great news on many levels - for our culture, clients and employees, but also for me personally. I have had the privilege to work with Andreas and know what a great business partner he is. I'm really looking forward to working with him again and to launch this new agency together."

Dahlqvist adds: "There's definitely something in the water. The Nordics is a unique mix of talent, tech, pop culture and inventiveness fueled by a need to survive the long winters. It feels great to get a chance to help write the next chapter of the DDB story in the region, at a time when our industry is going through the next big creative revolution. I think this part of the world is uniquely set up to figure out what true creative agencies should look like going forward."

The new agency will harness the combined force of talent in the four countries. It's an open model without borders, and an open culture that embraces both regional similarities and local differences. This way of working is creating a stronger and more fluid set up for regional and international clients, whilst also adding more creative firepower on a local level by fully tapping into the bigger collective agency brain. It's a chance for talent to have a bigger playing field, to be able to work in Copenhagen, Oslo or Helsinki one week and in Stockholm the next.

Amir Kassaei, Chief Creative Officer DDB Worldwide, says:

"DDB in the Nordics was always a powerhouse and a very important region for our network. With Andreas who is without a doubt, one of the best creative leaders in the industry, and Niclas leadership, they will elevate NORD DDB to one of the best and most innovative agencies in the world. It's like Real Madrid and FC Barcelona are joining forces to dominate football - I am excited."

Pietro Tramontin CEO DDB EMEA adds:

"For the past 10 years, DDB in the Nordics has performed extremely well and I'm proud of their achievements. With the arrival of Andreas and the new financially and operationally unified structure, I am convinced that this success will continue in years to come."

Additional info:

Andreas joins after six years in New York - most recently from the role as CCO of Grey New York. As CCO of Grey New York Andreas has led the agency to its two most successful years creatively in the agency's history with a total of 49 lions this year and last. This year the agency also ranked as the #1 agency in the US for the first time ever and #2 globally in Cannes Lions, with award winning work across a broad range of large clients.

DDB in the Nordic region has close to 400 employees with hub offices in Stockholm, Copenhagen, Oslo and Helsinki with additional offices in Gothenburg and Malmö, serving clients such as McDonald's, Elkjøp/Elgiganten,Volkswagen, Samsung, Øresundsbron and Vattenfall across the region. The group also operates with a full service production set up. 

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2017-04-27 00:00:00