RPA

Santa Monica, United States
BaşlıkHonda Women’s History Month: Future Women in STEM
Haftanın
Kampanya Future Women in STEM
Reklamcı Honda Motor Co., Ltd.
Marka Honda
İlk Yayınlanma Tarihi
Sektör Automotive
hikaye For International Women’s History Month 2022, Honda wanted to focus on women in STEM careers—and more specifically to tackle the lack of representation of women in STEM. Women in STEM fields are highlighted less often than their male counterparts, and, subsequently, young girls don’t see female role models they can aspire to be like when growing up. This campaign aimed to fix that by inspiring the next generation of young girls with a social-first Q&A about a career in STEM. To do this, we highlighted Melanie Morimoto, a senior Honda fabrication modeler and third-generation upholsterer. With over 30 years of experience in the automotive industry, she is a wealth of knowledge and inspiration. Working with the Honda CSR team, we pulled in questions from young girls at the PAST Foundation—a nonprofit organization that’s been a leader in designing innovative educational opportunities across the nation, bringing problem-based learning to educators and experiential programs to students. Five girls, ages 9–16, from diverse backgrounds submitted questions about STEM careers, and we had Melanie answer them with pearls of advice. Questions ranged from “How can girls be into STEM and not have to fight with boys?” to “What is the workplace like for you as an Asian woman?”
Medya Türü Television & Cinema
Süre
EVP / Chief Creative Officer
Social Media Marketing Manager
Sr. Specialist, Social Media Marketing
Social Media Community Manager
Social Media Consultant
VP / Group Creative Director
VP / Creative Director
Yaratıcı Yönetmen Ortağı
Reklam Yazarı
Sanat Yönetmeni
EVP / Chief Production Officer
SVP / Director, Video Production
VP / Group Director, Digital Prod., Proj Mgmt, and Traffic
Executive Producer
Senior Digital Producer
Associate Digital Producer
EVP / Chief Client Officer and Director of Operations
SVP / Executive Account Director
Management Supervisor
Senior Account Executive
Account Coordinator
VP / Director, Business Affairs
Associate Director, Business Affairs
Manager, Digital Strategy
Associate Community Manager
Digital Strategy Specialist
Executive Producer
Producer
Director
DP
First AC

Güncel İş