Başlık | The New Volvo XC40 With Care By Volvo |
Haftanın | Forsman & Bodenfors Göteborg |
Kampanya | The New Volvo XC40 With Care By Volvo |
Reklamcı | Volvo |
Marka | Volvo XC40 |
İlk Yayınlanma Tarihi | 2018 / 1 |
Sektör | Cars |
Slogan | By not owning things you are not owned by things |
hikaye | The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free. To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things. |
hikaye (ana dil) | The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things. |
Medya Türü | Television |
Süre | |
film müziği | My favorite things |
Prodüksiyon Şirketi | Anonymous Content |
Ses Tasarım Şirketi | 750mph |
Creative Strategy | Bjarne Darwall |
Ajans Prodüktörü | Mats Wolgers |
Prodüktör | Aris McGarry |
Prodüksiyon Sorumlusu | Eric Stern |
Görüntü Yönetmeni | Max Goldman |
Yönetmen | Johnny Green |
Post Prodüksiyon | CHIMNEY Gothenburg |
Grade | Oskar Larsson |
Editör | Thomas Grove Carter |
Sound Designer | Sam Ashwell |
Kompositör | Richard Rodgers |
Kompositör | Oscar Hammerstein |
Müşteri Temsilcisi | Jenni Fuleki |
Müşteri Süpervizörü | Lena Olander |
Müşteri Süpervizörü | Alison Arnold |
Sanat Yönetmeni | Andreas Malm |
Sanat Yönetmeni | Karl Risenfors |
Reklam Yazarı | Gustav Johansson |