This year's holiday greeting from H&M is a modern and fashionable fairytale. The film, starring Nicki Minaj, Jesse Williams and John Turturro, is set in the suburb rather than the forest, with contemporary interpretations of fairytale creatures. The campaign is aired on 67 markets worldwide.
Client: H&M
Agency: Forsman & Bodenfors
Title: A Magical Holiday
Air date: 2017-11-28
Channel Used: TVC, Cinema, internet, PR, instore
Countries of Airing: Worldwide
Length: 03:19 min
Creatives : Karin Frisell, Anna Qvennerstedt, Johan Holmström
Copywriter Social media: Lycke Ramel, Agnes Uggla
Senior Account Director: Leif Sorte
Account Manager: Patrik Danroth, Martina Carlsson
Designer: Michelle Christiansen, Johan Fredriksson
Junior Designer: Marina Argén
PR: Maja Bredberg
Researcher: Leo Bovaller
Agency Producer, Film: Magnus Kennhed
Production Company: Rockson
Director: Johan Renck
Executive Producer: Magdalena Larsson
Producers: Annabel Ridley, Kalle Wettre
D.O.P: Laurent Tangy
Stylist: Elin af Geijerstam
Set Designer: Jan Houllevigue
Grading: MPC /Jean Clément Soret
Online: Syndicate
Editor: Johan Söderberg
Music: Krister Linder