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| Başlık | Repicturing Homeless - Kalles Story |
| Haftanın | Havas Germany |
| Kampanya | Repicturing Homeless |
| Reklamcı | Getty Images / Fiftyfifty |
| Marka | Getty Images / fiftyfifty |
| İlk Yayınlanma Tarihi | 2018 / 3 |
| Sektör | Advertising & Communication |
| hikaye | Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Darren Richardson |
| Reklam Sorumlusu | Hubert Ostendorf |