| Başlık | Dog |
| Brief | We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society. |
| Haftanın | Havas Germany |
| Kampanya | Winter in Germany |
| Reklamcı | fiftyfifty |
| Marka | fiftyfifty |
| İlk Yayınlanma Tarihi | 2023 / 1 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | In the past ten years, the number of homeless people who have frozen to death in Germany has increased by a staggering 500%. To draw attention to this tragic reality, we launched a gripping campaign together with fiftyfifty. With the striking visuals from a thermal imaging camera, we wanted to highlight the existential problem of the homeless in the cold winter days and thus create more social warmth. |
| Medya Türü | Billboard |
| Yaratıcı Ajans Başkanı | Eric Schoeffler |
| Sanat Yönetmeni | Alexander Schon |
| Sanat Yönetmeni | Joane Calvano |
| International Client Service Director | Harald Jäger |
| Müşteri Direktörü | Anna Berg |
| Müşteri Temsilcisi | Isabell Rass |
| Senior Producer | Judith Domogalla |
| Content Creator | Leonard Krähahn |
| Prodüksiyon | Leonard Krähahn |
| Prodüksiyon | Alexander Schon |
| MUSIC Artist | Oliver Koletzki |
| Social media consultant | Katharina Ebenau |