| Başlık | City |
| Brief | We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society. |
| Haftanın | Havas Germany |
| Kampanya | Winter in Germany |
| Reklamcı | fiftyfifty |
| Marka | fiftyfifty |
| İlk Yayınlanma Tarihi | 2023 / 1 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | In the last 10 years, the number of homeless people who have died of cold death has increased by 500%. Even if we believe that climate change will bring us warmer winters, the reality is different. Along with warmer periods, the number of days and nights with hard frost is unfortunately also increasing. |
| felsefe | "FiftyFifty" - a non-profit homeless charity - wants to draw attention to this problem and show people how dangerous winter is for homeless people. To do this, for this campaign we used a thermal imaging camera and photographed real homeless people in their environment. The results are haunting snapshots. They show the body temperature of homeless people in contrast to passersby. In conjunction with the text, the contrast was further emphasized. In this way, we conveyed to the recipient a sense of the life-threatening problems faced by homeless people in the freezing cold - with one goal: bring people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for a society and cannot leave us cold. |
| Medya Türü | Billboard |
| Yaratıcı Ajans Başkanı | Eric Schoeffler |
| Sanat Yönetmeni | Alexander Schon |
| Sanat Yönetmeni | Joane Calvano |
| International Client Service Director | Harald Jäger |
| Müşteri Direktörü | Anna Berg |
| Müşteri Temsilcisi | Isabell Rass |
| Senior Producer | Judith Domogalla |
| Content Creator | Leonard Krähahn |
| Prodüksiyon | Leonard Krähahn |
| Prodüksiyon | Alexander Schon |
| MUSIC Artist | Oliver Koletzki |
| Social media consultant | Katharina Ebenau |