Havas London

London, United Kingdom
Başlık#LetWhatsInsideOut
Haftanın
Kampanya Care Sewn In
Reklamcı Campaign Against Living Miserably (CALM)
Marka CALM
İlk Yayınlanma Tarihi
Sektör Charities, Foundations, Volunteers
felsefe Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people.
 
The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated.
 
The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing.
Medya Türü Outdoor/Out of Home
Reklam Sorumlusu
Reklam Sorumlusu
Group Chief Creative Officer
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Tasarımcı
Tasarımcı
Müşteri Direktörü
Müşteri Direktörü
Müşteri Temsilcisi
Strategist
Strategist

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