| Başlık | Care Label |
| Haftanın | Havas London |
| Kampanya | Care Sewn In |
| Reklamcı | Campaign Against Living Miserably (CALM) |
| Marka | CALM |
| İlk Yayınlanma Tarihi | 2019 / 10 |
| Sektör | Charities, Foundations, Volunteers |
| felsefe | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
| Medya Türü | Other Collateral |
| Reklam Sorumlusu | Ben Hawley |
| Reklam Sorumlusu | Andrew Brown |
| Group Chief Creative Officer | Mark Whelan |
| Yaratıcı Ekip | Aaron Howard |
| Yaratıcı Ekip | Matt Swinburne |
| Yaratıcı Ekip | Owen Hunter Jenkins |
| Yaratıcı Ekip | Brodie King |
| Yaratıcı Ekip | John Ogunmuyiwa |
| Tasarımcı | Lorenzo Fruzza |
| Tasarımcı | Ciaron Fitzpatrick |
| Müşteri Direktörü | Alex Lindblom-Smith |
| Müşteri Direktörü | Sophie Fletcher |
| Müşteri Temsilcisi | Hannah Thomas |
| Strategist | Ned Hodge |
| Strategist | Kerrie Boyes |