Havas London

London, United Kingdom

Contact Information

The HKX Building, 3 Pancras Square
London N1C 4AG
telefon: (+44) (0) 20 3793 3800
E-Posta:
web sitesi:

Tracey Barber

Tracey Barber

Global Chief Marketing Officer, Havas Creative Group

telefon: 07950 181 189

Xavier Rees

Xavier Rees

Chief Executive Officer, Havas London, Havas helia and Field Day
Chris Hirst

Chris Hirst

Group Chief Executive Officer UK and Europe
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Whelan

Mark Whelan

Group Chief Creative Officer
Mark Sinnock

Mark Sinnock

European Group Chief Strategy Officer
Clare Hutchinson

Clare Hutchinson

Executive Strategy Director
Jennifer Black

Jennifer Black

Managing Director

Basic Info

temel yetkinlikler: Full Service, Digital, Social Media, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Public Relations, Design, Strategy and Planning

Bulunan yer: 1991

Network:

Çalışan: 250

Ödüller: 200

Yaratıcı Çalışma: 68

Müşteriler: 22

temel yetkinlikler: Full Service, Digital, Social Media, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Public Relations, Design, Strategy and Planning

Bulunan yer: 1991

Network:

Çalışan: 250

Ödüller: 200

Yaratıcı Çalışma: 68

Müşteriler: 22

Havas London

The HKX Building, 3 Pancras Square
London N1C 4AG
telefon: (+44) (0) 20 3793 3800
E-Posta:
web sitesi:
Tracey Barber

Tracey Barber

Global Chief Marketing Officer, Havas Creative Group

telefon: 07950 181 189

Xavier Rees

Xavier Rees

Chief Executive Officer, Havas London, Havas helia and Field Day
Chris Hirst

Chris Hirst

Group Chief Executive Officer UK and Europe
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Whelan

Mark Whelan

Group Chief Creative Officer
Mark Sinnock

Mark Sinnock

European Group Chief Strategy Officer
Clare Hutchinson

Clare Hutchinson

Executive Strategy Director
Jennifer Black

Jennifer Black

Managing Director

Cut the cliché this Valentine’s with Havas London and Durex

Ditch the bouquets and romantic dinners and focus on reconnecting with your loved one

London, UK – 25 January 2016: Launching today, a new campaign from Havas London for Durex encourages couples to ‘cut the cliché’ this Valentine’s day and focus instead on spending quality time with one another, reconnecting and experiencing some genuine fun and excitement.

The campaign follows research conducted by Durex which revealed that nearly half (49%) of the UK population doesn’t looked forward to Valentine’s Day, with 40% saying it’s a cliché and a further 43% stating that they would like to try something different.

The campaign focuses around binning the boring bouquet, ditching the ‘unromantic’ dinner and spending the day with one another having fun. Shot by Wanda Productions, award-winning director Wilfred Brimo, the commercial shows a young couple mowing down a field of roses to be with one another. Creating circles and spirals in the crop, the pair eventually colliding into one another with expressions of sheer glee. Symbolising the message that Valentine’s Day is about quality time not gimmicks, the ad will run on TV, online and in-store, with media handled by Zenith Optimedia.

Durex’s sex and relationship expert Alix Fox, commented, “Valentine’s Day is supposed to be the most romantic day of the year, but sadly it can easily turn into 24 hours of predictable disappointment. Durex’s research shows that a third of Brits want more spontaneity in their relationship, so we wanted to develop a campaign that would encourage people to substitute the stereotypical, commercialised Valentine’s ideas with a focus on doing something that is personal and meaningful to them.”

Yelena Gaufman, Head of Planning, Havas London commented: “Valentine’s Day brings a lot of expectation and pressure to couples, often overshadowing the meaning behind the occasion. Durex is the perfect brand to champion leaving behind the gimmicks and clichés, and to encourage intimacy on the most romantic day of the year”