R/GA is Connected by Design. We are a creatively led company designed to help clients innovate by tapping into the disruptive potential of technology.
Since our inception, we have been a pioneer at the intersection of marketing innovation with award winning work spanning broadcast, web, mobile, social communications, retail and e-commerce, product design and innovation, brand development and business consulting.
Pioneering a new agency model, we believe that the industry is undergoing a fundamental transformation resulting from the unprecedented velocity of technology and the ever-changing lives of today's customers.
In this age of change, the old paradigms of perceptual-based marketing delivered via outbound messages in a topdown-driven environment are yielding to a new paradigm of transformational marketing and experiences that are accessed through inbound, on-demand and always on channels.
R/GA helps clients transform their brands through a unique combination of core competencies and service-based offerings:
Our program helps companies tap into emerging technologies and provides startups with strategy, creative capital, and client relationships.
By designing new business models or innovating existing ones, we create business transformation to help clients outpace digital disruption.
Design + Technology
We create innovative products and services that are designed to exist at the center of consumer’s lives.
We create campaigns from the ground up that are designed to be shared and resonate in our connected culture.
We combine content creation and prototyping, allowing us to make and innovate unlike any production house.
By integrating architecture, design and technology we are pioneering the connection between physical space and the digital landscape.
Our IP provides clients access to many of the innovative software, products and services we created to solve the challenges of the connected age.
A subsidiary of the Interpublic Group of Companies (NYSE:IPG), R/GA more than 2,100 employees across 18 offices in New York, Chicago, Los Angeles, Austin, San Francisco, Portland, London, Buenos Aires, Sao Paulo, Sydney, Singapore, Shanghai, Bucharest, Santiago, Istanbul, Berlin and Tokyo.
We have an open architecture model that allow us to seamlessly integrate any team combination across all our locations. Our model allow us to curate and allocate the necessary resources regardless of geographic location. Many of R/GA’s clients are tapping into teams distributed across a minimum of 2 locations. In addition, we often find that embedding our talent into existing client teams allows us to better service large scopes of business for clients such as Verizon, Google, and Nike.
Additionally, R/GA has an organic growth model. We have never made an acquisition nor merged with another company. We believe such activities are adverse to agency cultures, which are critical to successful work. All of our offices and capabilities have been grown from scratch, in conjunction with business plans approved by our parent company, Interpublic Group.