| Başlık | The Swedish Number (132s) |
| Brief | Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number. |
| Haftanın | Ingo |
| Kampanya | The Swedish Number |
| Reklamcı | The Swedish Tourist Council |
| Marka | Swedish Tourist Association |
| Posted | Temmuz 2016 |
| Sektör | Destinations (Countries & Places) |
| hikaye | SUMMARY In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community. As the first country in the world, Sweden got its own phone number. When calling it from abroad you get connected to a random Swede, somewhere in Sweden. The Swedish Number gave the control of the image of the country to the Swedes themselves. Nothing was censored or pre-arranged. In the name of freedom of speech - what ever opinion you may have, it matters. The Swedish Number was open for anyone to call just by using a normal telephone, but only from abroad. Swedes register as "telephone ambassadors" simply by downloading an App. |
| Medya Türü | Direct Marketing |
| Süre | |
| Yaratıcı Yönetmen | Björn Ståhl |
| Müşteri Direktörü | Joachim Ewert |
| Reklam Yazarı | Magnus Ivansson |
| Sanat Yönetmeni | Gustav Westman |
| Strateji Planlama | Julia Blomquist |
| Müşteri Temsilcisi | Ashley Pultz |
| Müşteri Direktörü | Seagren Doran |
| Reklam Sorumlusu | Magnus Ling |
| Reklam Sorumlusu | Jenny Engström |
| Reklam Sorumlusu | Johanna Murray |
Want to make your company shine?
Showcase Your Work
Add up to 4 pieces of creative work to your company profile.
Boost Your Visibility
Appear above the rest when global brands search for you.
Encourage Direct Contact
Make it easier for clients to reach you by having the right people listed in your profile.
» Switch to a Starter Profile
Join
The Creative Industry Network
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile