Felsefe & Rekabete Dayanan Avantajlar

EMOTIONAL THINKERS
We are emotional thinkers and believe in connecting with emotions at the deepest level. In a world more and more ruled by the logic of algorithms and robots, the intelligence of the heart becomes more rare (and even more important). We believe humans are a magical accumulation of energy and when the mind and emotions are aligned in harmony, the heart brings us to our center and helps us create.

CREATIVE LEADERS
Our two founders and CEO (Fred & Farid) are multi-awarded creatives who have worked around the world And all our community leaders are creative minds. Creativity is in our core DNA, it is our essence, and our reason to be.

FROM EAST TO WEST
We have built our network from East to West (from China to America), and not the other way around like most agencies.

100% ORGANIC
We are 100% organic. This means no acquisitions to artificially boost our network, no cattle call/headhunter casting sessions. Every community was built organically and deliberately. Our founders have opened each office themselves, moving their whole family life each time, to make sure to implement our culture.

BLENDED
We are a unique combination of Chinese opportunism and fast digital thinking + American obsession for strategy and organization + French sense of craft and culture.

BOUTIQUE NETWORK
We are small and we want to stay that way. We are proud to be a creative boutique network. To us, it means human scale, creative control, sense of craft and passion for client service. We grow by opening new communities, and we keep each one at a human scale to preserve our culture.

DIVERSE
Diversity is not just a trendy word to look proper or politically correct. It’s real and since the beginning. It’s in our company DNA (Fred & Farid), it has always been a priority in our recruiting, and in our lives.

HUMAN
We believe in human power, human creativity, human positivity, human energy, human emotions, human intuitions, human genius. We are a human company. We believe in building real places with real people. We think that when you bring exciting people in one place without walls or boundaries, the most beautiful things can happen.

BIG
We think big. We believe it’s better to do one big thing than a hundred small things. In such a crowded industry. Your idea will never be big enough to stand out. We work hard on being ambitious at every stage (brief comprehension, data analysis, business intelligence orientation, strategy, ideation, production, launch).

RADICALLY HONEST
We are radically honest. We believe that the best way to help our clients and to nurture our relationship is to honestly (but respectfully) share what we believe to be the right thing to do for the brand.

AESTHETES
We have a genuine passion for the craft. We are aesthetes. We revere taste and culture. We believe in the power of beauty. We apply luxury standards on every piece of communication.

ITERATIVE
We believe in quantity. It’s never the first idea. Re-thinking and “de-thinking” are critical elements of excellence. No-sweat, no glory. We value the sense of effort. Creativity is a muscle, requiring intense daily training.

BUSINESS MINDED
We believe in business intelligence ideas that create growth. A good strategy with the right creative is not enough. We know that these take all forms, sometimes not communication or marketing. Sometimes it is a product. Sometimes it is in inventing a new form.

MEANINGFUL
We try to do meaningful communication when the brief allows. In a world of fear, fast culture, ultra consumption, we believe people are craving for meaning. A campaign touches people’s hearts when we dare to approach a broader topic behind the ad. This approach helps us strike, but also brings meaning to our job.

NAIVE
We are not cynical. Unlike many networks in our industry, we believe in the power of naivete. When hiring, we look for people who are alive, open, real, curious, joyful, smiley, cheeky, amusing, fast, spontaneous, energetic, enthusiastic, passionate, brilliant, independent, intuitive, courageous, fearless, resilient, vulnerable, honest, conscious, sensitive, tasteful, spiritual.

UNITED
We are one. We are located in four cities, but we are one company. We have a truly international culture. We are mobile; we are curious travelers and highly connected. Our clients benefit from dream teams composed of our best talents worldwide, and our teams get to pick from a range of excellent opportunities from around the world. We highly support internal people turnover within our network.

COMMUNITIES
We don’t believe in the usual hub+satellites structure. Most of the networks have one performing office and weak satellites. We work hard to make each one of our communities performant creatively and in business. Each one of them has the same influential power within our organization.

RADICAL LISTENERS
We are radical listeners. We don’t apply any method or formula on brands. We don’t have any agency style. Self-consciousness is bad for creativity. We have no philosophy, no color (black and white), no sign or animal, no cool font (but Arial, the default font on any computer). We adapt each time to each genre, tailor-made. We are media agnostic, driven only by the idea and the brand. We are chameleon. We are liquid.

TRANSFORMATIVE
We are a transformative company. Everyone who worked at FF can testify that joining our creative community is a transformative experience. Spending a few years with us will make you more creative, more independent, more confident, more ambitious. It will change your career, and perhaps your life.

TACTICS
As a company, we don’t have any war strategy or world-domination masterplan. We are human and emotional. We listen to our instincts and intuitions. But we are good listeners. We seize observed opportunities and adapt very quickly.

GOOD
We try to be good people. We do our best to emotionally engage with our employees, and help them grow within our organization. We spend time to understand the nuances of personalities and help hone the skills to make them blossom. It’s selfish in a way; we love to be surrounded by happy and fulfilled people.

PROCESSES
We believe processes help in building culture, even creative culture. On mondays we do creative reviews and business reviews all day with our 4 communities (LA, NY, Paris, Shanghai). On wednesdays, each community organizes a creative breakfast to share our work and creative culture based on our website. On fridays each community organizes a gathering with creative minds from other industries over drinks.

IMPERFECTION
We don’t believe in perfection in this fast paced changing world. We aim for perfection, but in a realistic, pragmatic way. In a way we apply the digital thinking in real life. Each time we take a decision, we just launch it as soon as possible, to observe the reactions in the real world. Then we adapt, pivot… and edit with humility and speed. Everything at ff is in movement, everything is a work-in-progress, including this chapter about imperfection. 

www.ffcreative.com

Kampanyalar

Ödüller

Ödül Üstün Başarı Kategori Marka yıl
Epica Awards Silver Public Interest – Environment Sea Shepherd 2018
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Bronze Campaign Print Craft New York Society for Ethical Culture 2017
Epica Awards Silver Online Campaigns - Food & Drink Remy Cointreau / Louis XIII 2016
Epica Awards Silver Media Innovation - Alternative Media Remy Cointreau / Louis XIII 2016
Epica Awards Bronze Integrated Campaigns Remy Cointreau / Louis XIII 2016
ACT Responsible Tributes 3rd Favorite Environment Sea Shepherd 2018
ACT Responsible Tributes 3rd Favorite Environment Sea Shepherd 2018
ACT Responsible Tributes 3rd Favorite Environment Sea Shepherd 2018
ACT Responsible Tributes 3rd Favorite Environment Sea Shepherd 2018
Cannes Lions International Festival of Creativity Bronze Lion Use of Original Music Sea Shepherd 2018
CLIO Awards Bronze Music - Original Sea Shepherd 2018
Cannes Lions International Festival of Creativity Silver Lion Campaign Non-Standard Indoor Advertising New York Society for Ethical Culture 2017
CLIO Awards Silver Cause Related New York Society for Ethical Culture 2017
CLIO Awards Gold Posters New York Society for Ethical Culture 2017
Eurobest Bronze Posters New York Society for Ethical Culture 2017
Eurobest Gold Non-Standard Indoor Advertising New York Society for Ethical Culture 2017
Grand Prix Stratégies du Luxe Bronze Publicity Campaign Le Bon Marché Rive Gauche 2017
LIA Bronze New York Society for Ethical Culture 2017
The One Show Bronze Craft / Illustration - Campaign New York Society for Ethical Culture 2017
The One Show Bronze Craft / Illustration - Campaign New York Society for Ethical Culture 2017
World Luxury Award Gold Film Le Bon Marché Rive Gauche 2017
CLIO Awards Bronze Product Launch Remy Cointreau / Louis XIII 2016
CLIO Awards Silver Guerrilla Remy Cointreau / Louis XIII 2016
CLIO Awards Gold Other Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Silver Best use of event Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Gold Luxury goods Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Gold Best advertising campaign Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Silver Viral Film Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Gold Best promotional/Branding campaign Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Silver Best branded content video Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Gold Best integrated content campaign Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Bronze Best use or integration of experiential events Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Bronze Consumer goods Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Gold Integrated Minimum of 3 different media Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Grand Prix Integrated Minimum of 3 different media Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Gold Best use of brand entertainment & content Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Gold Online video Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Gold Integrated Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Grand Prix Integrated Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Silver Best use of Brand Content Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Silver Luxury Remy Cointreau / Louis XIII 2016
Cristal Media & ADvertising Summit Grand Prix Grand Jury des Annonceurs Remy Cointreau / Louis XIII 2016
Eurobest Gold Eurobest Integrated Remy Cointreau / Louis XIII 2016
Eurobest Gold Eurobest Fast Moving Consumer Goods Remy Cointreau / Louis XIII 2016
LIA Bronze Non-Traditional: Branded Content Remy Cointreau / Louis XIII 2016
LIA Gold Digital: Weird Wonderful Work Remy Cointreau / Louis XIII 2016
LIA Silver Branded Entertainment: Trans-Media Remy Cointreau / Louis XIII 2016
Spikes Asia Silver Spike Launch / Re-launch Remy Cointreau / Louis XIII 2016
Spikes Asia Silver Spike Fast Moving Consumer Goods Remy Cointreau / Louis XIII 2016
Spikes Asia Shorlist Fast Moving Consumer Goods Remy Cointreau / Louis XIII 2016
Spikes Asia Shorlist Integrated Remy Cointreau / Louis XIII 2016
Spikes Asia Bronze Spike Use of Branded Content created for Digital or Social Media Remy Cointreau / Louis XIII 2016
Spikes Asia Bronze Spike Integrated Multi-Platform Campaign (Online & Offline) Remy Cointreau / Louis XIII 2016
Spikes Asia Bronze Spike Influencer / Talent Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Finalist Award Integrated: Branded Entertainment Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Grand Prize Award Product & Services: Beverages: Alcoholic Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards First Prize Award Product & Services: Beverages: Alcoholic Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards First Prize Award Product & Services: Beverages: Alcoholic Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Grand Prize Award Product & Services: Beverages: Alcoholic Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Third Prize Award Best Use of Medium: Media Relations Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Second Prize Award Best Use of Medium: Social Media Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Second Prize Award Best Use of Medium: Sponsorship Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Grand Prize Award Product & Services: Beverages: Alcoholic Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Second Prize Award Integrated: Public & Media Relations Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Second Prize Award Product & Services: Beverages: Alcoholic Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Third Prize Award Viral: Video Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Finalist Award Craft: Art Direction Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Second Prize Award Product & Services: Beverages: Alcoholic Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards First Prize Award Product & Services: Beverages: Alcoholic Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Finalist Award Avant-Garde Discipline: Film/Online Remy Cointreau / Louis XIII 2016
The New York Festivals Advertising Awards Second Prize Award Product & Services: Beverages: Alcoholic Remy Cointreau / Louis XIII 2016
The One Show Bronze Pencil Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Remy Cointreau / Louis XIII 2016
The One Show Gold Pencil Consumer - Brand or Product Integration into Storyline / Film Remy Cointreau / Louis XIII 2016
World Luxury Award Gold winner Beverages & Food Remy Cointreau / Louis XIII 2016