| Başlık | Things are a little different here on Saturday nights |
| Haftanın | IPNY, Inc. |
| Kampanya | Not your typical evening at the museum |
| Reklamcı | Brooklyn Museum |
| Marka | Brooklyn Museum |
| İlk Yayınlanma Tarihi | 2017 |
| Sektör | Museums & Monuments |
| hikaye | As Brooklyn’s demographics changed, the Brooklyn Museum became hipper to attract a younger audience. The Museum started a series of Saturday night social events and got attendees to enroll in its prospect database. This award-winning series of posters not only built a more contemporary personality for the Brooklyn Museum, but spread the word in a fun, engaging way. |
| Sonuç | Attendance shot up and continued for as long as the programs lasted, with the majority of attendees becoming new museum members. |
| Medya Türü |