Başlık | Undercover Avatar |
Haftanın | Havas Sports & Entertainment |
Kampanya | Undercover Avatar |
Reklamcı | L'Enfant Bleu |
Marka | L'Enfant Bleu |
Posted | Kasım 2020 |
Sektör | Charities, Foundations, Volunteers |
hikaye | Enfant Bleu, a youth protection association created an avatar in Fortnite. Using the in-game chat, players could talk about domestic violence they were exposed to. Finally, French Government heard the message and created a task force to extend the mechanism to other video games. |
Medya Türü | Case Study |
Süre | |
Yaratıcı Yönetmen | Fabrice Plazolles |
Sanat Yönetmeni | Nil Niviere-Schouvaloff |
Reklam Yazarı | Nil Niviere-Schouvaloff |
Reklam Yazarı | Quentin Clausse |
Sanat Yönetmeni | Quentin Clausse |
Head of Gaming | Pierre Acuña |