Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the power of behavioral economics with data-driven insights and the intuitive creativity of human-centered design.
In other words, we work very hard to not only understand what your customers really want but also the hidden triggers that drive their buying decisions.
An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.
In the very end, people just want to be happy. They want to be comfortable. And they want to take another step toward achieving their dreams. And your bottom line stands to benefit greatly if you can be a part of those things in one way or another. Maybe that seems basic. But if so, it seems a lot of agencies and marketers are making a real art of overcomplicating things.
There's science behind selling the things that people really want. And Signal Theory was created to apply that science on your behalf.
Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the motivating factors of behavioral science with data-driven insights and the intuitive creativity of human-centered design.
In other words, we help you sell joy, comfort and meaning through a real understanding of human behavior.
Signal Theory is an independent agency, however, we can leverage the global resources of AMIN Worldwide, an alliance of more than 50 independent marketing firms located across the Americas, Europe, Africa, the Middle East and Asia Pacific.
From a media planning and buying standpoint, we handle a lot of global campaigns entirely in-house. However, when a more hands-on approach is required, we leverage the AMIN agencies from around the globe. Through AMIN, we can instantly have “boots on the ground” supporting your business across the world. AMIN enables us to access the best local talent to efficiently plan and produce world-class marketing campaigns at the local, regional, national or international level.
Signal Theory has offices in Kansas City and Wichita and works nationally with brands in the foodways system. We also have significant experience in pets and animal health.