Claydon Heeley Jones Mason is an action-response agency, creating cut-through and results for brands by concentrating on getting target audiences to respond by DOING something - not just listening. We find that communications that go further than just transmitting a message – that seek to generate participation or interaction - can be much more effective. This interaction can be maximised if the message is delivered close to the action - when the consumer is participating in directly relevant activity or where the consumer is unusually alert to your sector.