ADFEST will soon welcome one of Dentsu Inc.’s top creative visionaries, Yasuharu Sasaki, to Pattaya in Thailand where he will lead the Interactive Lotus & Mobile Lotus categories as Jury President. ADFEST 2017 runs from 22nd to 25th March.
Sasaki joined Dentsu Inc. as a Copywriter over 20 years ago in 1995. Since then, he’s established a reputation for experimenting with technologies and inventing next-generation concepts that extend beyond traditional advertising as the agency’s Head of Digital Creative and Executive Creative Director, based in Tokyo.
“It’s a really great honor to be a Jury President of Interactive Lotus and Mobile Lotus at ADFEST 2017. Overseeing these two categories will give me the opportunity to bring to light the local cultures and the way of thinking of the people who belong to these cultures. I also look forward to discovering the agencies and thinkers who are shaping our industry’s future, and hopefully I’ll get to meet them at the festival in March,” says Sasaki, or ‘Yasu’ to those who know him.
With a background in computer science, Sasaki loves inventing ideas and products that live outside the ‘traditional’ realm of advertising. As an innovator, it’s no surprise that he’s won countless awards at the Cannes Lions, D&AD, The One Show, Spikes, ADFEST and Clio’s.
“At Dentsu, Yasu leads innovation teams who are inventing and developing the kinds of services, products and platforms that are revolutionizing our industry. As a digital innovator, he’s the ideal person to lead our Interactive and Mobile categories at ADFEST this year,” says Jimmy Lam, ADFEST President.