The sound of taboos being smashed almost overwhelmed the buzz of innovation.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2018
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2018
CAMPAIGNS
BRANDS
Brand |
---|
AGENCIES
Name | ||
---|---|---|
1 | AMV BBDO, London | |
2 | McCann Birmingham, Solihull | |
3 | TBWA\India, Mumbai | |
4 | Ogilvy South Africa, Bryanston | |
5 | J. Walter Thompson Bangkok |
Watch
1. Essity / Libresse / Blood normal
Başlık | Blood normal |
Haftanın | AMV BBDO |
Kampanya | Blood Normal |
Reklamcı | SCA Group |
Marka | Essity / Libresse |
İlk Yayınlanma Tarihi | 2017 / 10 |
Sektör | Hygiene & Personal Care Products |
Medya Türü | İnteraktif |
Süre | |
Ses Post Prodüksiyon | 750mph |
Yaratıcı Yönetmen | Alex Grieve |
Yaratıcı Yönetmen | Adrian Rossi |
Yaratıcı Yönetmen | Toby Allen |
Yaratıcı Yönetmen | Jim Hilson |
Reklam Yazarı | Nicholas Hulley |
Sanat Yönetmeni | Nadja Lossgott |
Strateji Planlama | Bridget Angear |
Strateji Planlama | Rebecca Fleming |
Strateji Planlama | Margaux Revol |
Müşteri Temsilcisi | Sarah Douglas |
Müşteri Temsilcisi | Tamara Klemich |
Müşteri Temsilcisi | Sara Abaza |
Müşteri Temsilcisi | Sarah Hore-Lacy |
Ajans Prodüktörü | Edwina Dennison |
Art Production | Kirstie Johnstone |
Proje Sorumlusu | Leonie Chaudhry |
PR Agency | Ketchum |
PR Agency | Myriad |
PR Agency | Head of Digital Design |
PR Agency | Emerging Platforms |
Medya Ajansı | Zenith Media |
Medya Planlama | Alanna Bishop |
Medya Planlama | Eloi Casali |
Medya Planlama | Ekaterina Syromolotova |
Medya Planlama | Linda Tan |
Prodüksiyon Şirketi | Somesuch |
Yönetmen | Daniel Wolfe |
Prodüktör | Lou Hake |
Prodüktör | Sally Llewellyn |
Prodüktör | Tim Nash |
Görüntü Yönetmeni | Monika Lenczewska |
Editör | Tom Lindsay |
Editör | Trim Editing |
Post Prodüksiyon | The Mill |
Post Prodüksiyon | Framestore |
Ses Post Prodüksiyon | Sam Ashwell |
Music Supervision | Felt Music |
İnteraktif Tasarım | Poke London |
2. Social service / Blink to speak
Başlık | Blink to speak |
Haftanın | TBWA\India |
Kampanya | BLINK TO SPEAK |
Reklamcı | Asha Ek Hope Foundation |
Marka | Social service |
Posted | Temmuz 2018 |
Sektör | Health & Pharmaceutical Products |
hikaye | For people with motor-neurone disease and other brain and spine injuries, the simple act of communication can be a huge challenge. Based on an eye language designed for such patients, their families and caregivers, Blink To Speak is a convenient and accessible solution. The guides are distributed free to patients, this liberating them from the limits of paralysis. Blink To Speak is a guide to a special eye language designed for people with motor-neurone disease and other brain and spine injuries. It liberates patients from the limits of paralysis and enables them to communicate with families and caregivers. People with motor-neurone disease can feel trapped in their own bodies, unable to speak to loved ones and caregivers. Blink To Speak is an accessible guide based on an eye language developed for just such circumstances. Distributed free, it gives sufferers back the power to communicate. |
Medya Türü | Direct Marketing |
Süre | |
Yaratıcı Ajans Başkanı | Parixit Bhattacharya |
Yaratıcı Yönetmen | Geet Rathi |
Yaratıcı Yönetmen | Sagar Jadhav |
Reklam Yazarı | Arshia Jain |
Reklam Yazarı | Parixit Bhattacharya |
Reklam Yazarı | Geet Rathi |
Sanat Yönetmeni | Geet Rathi |
Sanat Yönetmeni | Sagar Jadhav |
Grafik Tasarım | Sneha Iyer |
Grafik Tasarım | Priyanshi Khemka |
Grafik Tasarım | Ganesh Deherkar |
Grafik Tasarım | Apurva Desai |
Grafik Tasarım | Chinmay Patil |
Grafik Tasarım | Devdas Prajapati |
3. Huggies / The World's First Baby Marathon
Başlık | The World's First Baby Marathon |
Haftanın | Ogilvy South Africa |
Kampanya | The World's First Baby Marathon |
Reklamcı | Kimberly-Clark Worldwide, Inc. |
Marka | Huggies |
Posted | Mayıs 2018 |
Sektör | Diapers |
Slogan | The Worlds First Baby Marathon |
Medya Türü | İnteraktif |
Süre | |
Prodüksiyon Şirketi | The Star Film Company |
Director | Matthys Boshoff |
4. G6 Glucose Monitoring System / Ryan & Suzie
Başlık | Ryan & Suzie |
Haftanın | McCann Birmingham |
Kampanya | Ryan & Suzie |
Reklamcı | Dexcom |
Marka | G6 Glucose Monitoring System |
Posted | Temmuz 2018 |
Sektör | Health & Pharmaceutical Products |
Medya Türü | Radio |
Süre |
5. Verena International Co., Ltd. / Capture
Başlık | Capture |
Haftanın | McCann Worldgroup Thailand |
Kampanya | Verena International Co., Ltd. |
Reklamcı | Verena International Co., Ltd. |
Marka | Verena International Co., Ltd. |
Posted | Nisan 2018 |
Sektör | Health & Pharmaceutical Products |
Medya Türü | Others |
Süre | |
Prodüksiyon | Phenomena |
Chief Executive Officer (CEO) | Yupin Muntzing |
Yaratıcı Yönetmen | Wichian Thongsuksiri |
Yaratıcı Yönetmen | Suramanas Juntima |
Group Business Director | Jirapa Birasiriwatana |
Müşteri Direktörü | Rasrin Akkaranunkorranich |
Yönetmen | Thanonchai Sornsriwichai |
Prodüksiyon Şirketi Prodüktör | Panida Ngamsompong |
Yönetici Direktör | Suthawan Trachoo |
6. Kleenex / Tinydoll
Başlık | Tinydoll |
Haftanın | J. Walter Thompson Bangkok |
Kampanya | #GentleNotWeak |
Reklamcı | Kimberly-Clark Worldwide, Inc. |
Marka | Kleenex |
Posted | Mart 2018 |
Sektör | Toilet Paper, Tissues |
hikaye | International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as ‘Tinydoll’. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand. Recent research shows that Thailand has the world's second highest percentage of children being bullied at school. According to the survey conducted by the Department of Mental Health, about 600,000 children are being bullied at school each year, and 40 percent of these children are bullied by their peers. In the film created by J. Walter Thompson Bangkok and shot by Baz Poonpiriya (the award-winning director behind box-office hit ‘Bad Genius’), the audience follows Rika’s story as she powers through adversity with her soft and gentle nature to overcome the bullies and become a martial arts champion. |
Medya Türü | Case Study |
Süre | |
Yaratıcı Ajans Başkanı | João Braga |
Creative Director | Thasorn Boonyanate |
Reklam Yazarı | Thasorn Boonyanate |
Reklam Yazarı | Supalerk Silarangsri |
Art Director | Kusuma Arunanondchai |
Sanat Yönetmeni | Intira Tripukdeekul |
Sanat Yönetmeni | Danai Apiwatmongkol |
Brand Team Leader | Supannapa Traitonwong |
Group Account Director | Michelle Abeleda |
Account Director | Jit-aree Chotivithayaporn |
Head of Planning | Prachawan Ketavan |
Prodüktör | Jiroj Mechoojit |
Producer | Duangjai Choomnoommanee |
Director | Nattawut Baz Poonpiriya |
Co-Director | Wattanapong Wongwan |
Cinematograher | Phaklao Jiraungkoonun |
Editör | Chonlasit Upanigkit |
Prodüksiyon Sorumlusu | Amorn Nilthep |
Producer | Kobrsak Noomnoi |
Post-Production House | After Shoot Bangkok |
Sound Production Company | Soundwave |
Sound Designer | Kritakorn Tanuchaikar |
7. Stayfree / Project Free Period
Başlık | Project Free Period |
Haftanın | DDB Mudra |
Kampanya | Project Free Period |
Reklamcı | Johnson & Johnson |
Marka | Stayfree |
Posted | Ağustos 2018 |
Sektör | Hygiene & Personal Care Products |
hikaye | There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work. |
Medya Türü | İnteraktif |
Süre | |
Daha fazla bilgi | https://www.lovethework.com/entries/510186 |
National Creative Director | Rahul Mathew |
Group Managing Director | Aditya Kanthy |
Chief Creative Technologist | Brijesh Jacob |
Executive Creative Director | Shagun Seda Sengupta |
Executive Creative Director | Kapil Tammal |
Global Business Director | Kim Das |
Senior Art Director & Copywriter | Sharad Das Gupta |
Copywriter | Aashna Gopalkrishnan |
Art Director | Faraaz Ansari |
Group Head | Vinay Singh |
Group Head | Lalit Sakurkar |
Senior Strategy Director | Toru Jhaveri |
Senior Strategist | Sanchari Chakrabarty |
Strategist | Natasha Bohra |
Strategist | Anushka Gilani |
Executive Director | Rajiv Sabnis |
Associate Vice President - Brand Engagement | Nikita Tambay |
Associate Vice President - Brand Engagement | Vinisha P |
Manager Brand Solutions | Megha Jaiswal |
Manager Brand Solutions | Megha Sharma |
Manager Brand Solutions | Sayali Kolge |
Executive Brand Solutions | Qaid Vora |
Films | Chandana Bannikoppa |
Films | Ganesh Pawal |
Films Head | Vishal Sane |
DOP | Himmat Singh Shekhawat |
Manager - Corporate Communication & PR | Akanksha Mishra |
Executive - Corporate Communication & PR | Darshani Jawale |
Entrant Company | DDB MUDRA GROUP |
Idea Creation | DDB MUDRA GROUP |
Additional Company | MOTHERSHIP PRODUCTIONS |
Additional Company | PRERANA ANTI-TRAFFICKING |
8. G6 Glucose Monitoring System / Fistbump
Başlık | Fistbump |
Haftanın | McCann Birmingham |
Kampanya | Ryan & Suzie |
Reklamcı | Dexcom |
Marka | G6 Glucose Monitoring System |
Posted | Temmuz 2018 |
Sektör | Health & Pharmaceutical Products |
Medya Türü | Radio |
Süre |
9. G6 Glucose Monitoring System / Mindhole
Başlık | Mindhole |
Haftanın | McCann Birmingham |
Kampanya | Ryan & Suzie |
Reklamcı | Dexcom |
Marka | G6 Glucose Monitoring System |
Posted | Temmuz 2018 |
Sektör | Health & Pharmaceutical Products |
Medya Türü | Radio |
Süre |
10. Cochlear Australia and New Zealand / How the hearing test in disguise was made
Başlık | How the hearing test in disguise was made |
Haftanın | CHEP Network |
Kampanya | Hearing Test |
Reklamcı | Cochlear Australia and New Zealand |
Marka | Cochlear Australia and New Zealand |
İlk Yayınlanma Tarihi | 2017 / 2 |
Sektör | Health & Pharmaceutical Products |
Medya Türü | Web Film |
Süre | |
Yaratıcı Yönetmen | Ant White |
Grup Yaratıcı Direktörü | Brian Jefferson |
Yaratıcı Yönetmen | Ben Stainlay |
Prodüksiyon Sorumlusu | Tori Taylor |
Müşteri Direktörü | Mariana Rice |
Müşteri Temsilcisi | Alice Jamieson |
Strateji Planlamacı | Lily Tidy |
TV Production | Jen Livingston |
Digital Products Director | Jamie Metcalfe |
Digital Producer | Blair Patterson |
Digital Design | Rollo Hardy |
Yönetmen | Pete Baker |
Prodüksiyon Şirketi | Revolver |
Prodüksiyon Sorumlusu | Michael Ritchie |
Prodüksiyon Sorumlusu | Josh Mullens |
Prodüksiyon Şirketi Prodüktör | Jasmin Helliar |
Görüntü Yönetmeni | Stefan Duscio |
Editör | Phillip Horn |
Ses | Noise International |
Prodüksiyon Sorumlusu | Erin Maxwell |
Sound Designer | Kathleen Burrows |
Kompositör | Bruce Heald |
11. Shiseido / The Party Bus
Başlık | The Party Bus |
Haftanın | Shiseido Creative Division |
Kampanya | The Party Bus |
Reklamcı | Shiseido |
Marka | Shiseido |
İlk Yayınlanma Tarihi | 2018 / 10 |
Sektör | Makeup |
Slogan | Make Up your own story |
hikaye | A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up. |
Medya Türü | Web Film |
Süre | |
Market | Japan |
Yönetmen | Show Yanagisawa |
Yaratıcı Yönetmen | Masoto Kosakawa |
Prodüksiyon Şirketi | Towerfilm |
Post Prodüksiyon | Digital Eggs |
Post Prodüksiyon | My Working |
Başlık | Living room |
Haftanın | FCB Health |
Kampanya | GARAGE |
Reklamcı | Boehringer Ingelheim |
Marka | STIOLTO RESPIMAT |
Posted | Kasım 2018 |
Sektör | Health & Pharmaceutical Products |
Medya Türü | Outdoor/Out of Home |
Süre |
13. Shitty Paper / Shitty Paper – Made From Hate
Başlık | Shitty Paper – Made From Hate |
Haftanın | Philipp und Keuntje GmbH |
Kampanya | Shitty Paper – Made From Hate |
Reklamcı | Goldeimer |
Marka | Shitty Paper |
Posted | Temmuz 2018 |
Sektör | Toilet Paper, Tissues |
hikaye | During the German federal elections in 2017, the tone of right wing campaigns evoked nasty memories of the Nazis, with hate-filled pamphlets flooding the streets. To halt the hate, toilet paper company Goldeimer asked volunteers to collect the leaflets. Then it shredded them and turned them into toilet paper. Major media reported on the project and, instead of taking the hate propaganda seriously, millions of Germans laughed their asses off at the extreme right. |
Medya Türü | Others |
Süre | |
film müziği | "Bad Ass“ von Francesco D'Andrea |
Yaratıcı Ajans Başkanı | Diether Kerner |
Yaratıcı Yönetmen | Sönke Schmidt |
Yaratıcı Yönetmen | Philip Wienberg |
Sanat Yönetmeni | Cesrin Schneider |
Sanat Yönetmeni | Kerstin Krüger |
Sanat Yönetmeni | Verena Klimek |
Reklam Yazarı | Moritz Franke |
Reklam Yazarı | David Soler |
Proje Sorumlusu | Katharina Moniatis |
Proje Sorumlusu | Kerstin Dirks |
Product Design | Trudi Steinbuss |
Strategist | Philipp Ciba |
Strategist | Benjamin Grabbe |
Prodüksiyon Şirketi | INDIGOKIND |
Prodüksiyon Şirketi | PUK Film |
Prodüktör | Patrick Solle |
Prodüktör | Jannis Solle |
Prodüktör | Johanna Blevins |
Sinematografi | Patrick Solle |
Sinematografi | Jannis Solle |
Sinematografi | Sascha Würker |
Editör | Patrick Solle |
Editör | Jannis Solle |
Editör | Jan-Gero Kleist |
Yönetmen | Cesrin Schneider |
Yönetmen | Moritz Franke |
14. Casey House / Break Bread Smash Stigma
Başlık | Break Bread Smash Stigma |
Haftanın | Bensimon Byrne |
Kampanya | June’s: An HIV+ Eatery |
Reklamcı | Casey House |
Marka | Casey House |
İlk Yayınlanma Tarihi | 2018 / 5 |
Sektör | Health & Pharmaceutical Products |
Medya Türü | Web Film |
Süre | |
Prodüksiyon Şirketi | Untitled Films |
Yaratıcı Yönetmen | Gints Bruveris |
Yaratıcı Yönetmen | Meredith Klapowich |
Yaratıcı Yönetmen | David Mueller |
Yaratıcı Yönetmen | Laura Serra |
Prodüksiyon Sorumlusu | Michelle Pilling |
Proje Sorumlusu | Ashley Belfast |
Production Coordinator | Daniel Rankin |
Kamerasaman | Julian Peter |
Camera Assistant | Lulu Wei |
Second Unit Producer | Caroline Clarke |
Second Unit Producer | Katie Link |
Strategist | Aurora Stewart de Peña |
Yönetmen | Hubert Davis |
Görüntü Yönetmeni | Jesse Louttit |
Görüntü Yönetmeni | Chris Romeike |
Prodüksiyon Sorumlusu | Tom Evelyn |
Prodüksiyon Sorumlusu | Jason Friedman |
Camera Assistant | Alex Bros |
Camera Assistant | Alex Dametto |
Camera Assistant | Raj Nandy |
Ses | Sanjay Mehta |
Ses | Dave Dunlap |
Ses | Mike Filippov |
Prodüktör | Michael Mandarano |
Editör | Michelle Czukar |
Editing Şirketi | Rooster Post |
Executive Producer, Offline | Melissa Kahn |
Assistant Editor | Mikaela Bodin |
Post Production Intern | Sarah Carlisle |
Online / Visual Effects | Fort York |
Flame Artist | James Marin |
Executive Producer, Online | Sam Mclaren |
Producer, Online | Armen Bunag |
Post Prodüksiyon | Alter Ego Post |
Renkçi | Eric Whipp |
Renkçi | Jane Garrah |
Color Assist | Mariya Guzova |
Music / Sound Design | Berkeley |
Editör | Jack Emblem |
Editör | Tyler Young |
Müzik | Sizzer |
Music Producer | Shindo Kenma |
15. Bayer / HeroSmiths
Başlık | HeroSmiths |
Haftanın | Energy BBDO |
Kampanya | The HeroSmiths |
Reklamcı | Bayer HealthCare LLC |
Marka | Bayer |
İlk Yayınlanma Tarihi | 2017 / 2 |
Sektör | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
Medya Türü | Television |
Süre | |
Yaratıcı Ajans Başkanı | Andrés Ordóñez |
Yaratıcı Yönetmen | Alistair Robertson |
Yaratıcı Yönetmen | Josh Gross |
Yaratıcı Yönetmen | Pedro Pérez |
Yaratıcı Yönetmen Ortağı | Agustin Ballerio |
Yaratıcı Yönetmen Ortağı | Alejandro Juli |
Yaratıcı Yönetmen Ortağı | Fernando Passos |
Sanat Yönetmeni | Chris Cavalieri |
Tasarımcı | Hung Vinh |
Executive Director of Content & Delivery | Brian Cooper |
Prodüksiyon Sorumlusu | Jeff Drooger |
Integrated Producer | Elena Robinson |
Director of Music | Daniel Kuypers |
Associate Music Producer | Nick Maker |
Client Services Director | David Goring-Morris |
Client Services Director | Katie Clow |
Müşteri Direktörü | Trish von Rein |
Müşteri Temsilcisi | Kristen Schumacker |
Group Planning Director | Catrina McAuliffe |
Strateji Planlama | Brian Stout |
Strateji Planlama | Jesse Unger |
Prodüksiyon Şirketi | Maverick NYC |
Yönetmen | David Garcia |
Prodüksiyon Sorumlusu | Brad Johns |
Editing Şirketi | Flare |
Prodüksiyon Sorumlusu | Mitch Monzon |
Editör | Sean Berringer |
Editör | Jill Dugan |
Editör | Casey Cobler |
Digital Agency | iCrossing |
Müşteri Direktörü | Al DeDona |
Strategy Director | Catherine Mevs |
Müşteri Temsilcisi | Amanda Neil |
Medya Ajansı | MediaCom |
Communications Planning Director | Matthew Gunther |
Strategy Director | Charlie Singer |
Director, Paid Social | Aaron Welch |