The Most Creative Campaigns & Agencies in Health & Beauty

The most creative campaigns in Health & Beauty in 2018

The sound of taboos being smashed almost overwhelmed the buzz of innovation.

Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.

THE MOST CREATIVE ADS IN HEALTH & BEAUTY IN 2018

Başlık Marka Haftanın, Şehir
1.  Blood normal Essity / Libresse AMV BBDO, London
2.  Blink to speak Social service TBWA\India, Mumbai
3.  The World's First Baby Marathon Huggies Ogilvy South Africa, Bryanston
4.  Ryan & Suzie G6 Glucose Monitoring System McCann Birmingham, Solihull
5.  Capture Verena International Co., Ltd. McCann Worldgroup Thailand, Bangkok
6.  Tinydoll Kleenex J. Walter Thompson Bangkok
7.  Project Free Period Stayfree DDB Mudra, Mumbai
8.  Fistbump G6 Glucose Monitoring System McCann Birmingham, Solihull
9.  Mindhole G6 Glucose Monitoring System McCann Birmingham, Solihull
10.  How the hearing test in disguise was made Cochlear Australia and New Zealand CHE Proximity, South Yarra VIC
11.  The Party Bus Shiseido
12.  Living room STIOLTO RESPIMAT FCB Health, New York
13.  Shitty Paper – Made From Hate Shitty Paper Philipp und Keuntje GmbH, Hamburg
14.  Break Bread Smash Stigma Casey House Bensimon Byrne, Toronto
15.  HeroSmiths Bayer Energy BBDO, Chicago

1 — Essity / Libresse - Blood normal

MARKA: Essity / Libresse

HAFTANıN: AMV BBDO

MEDYA: İnteraktif

2 — Social service - Blink to speak

MARKA: Social service

HAFTANıN: TBWA\India

MEDYA: Direct Marketing

3 — Huggies - The World's First Baby Marathon

MARKA: Huggies

HAFTANıN: Ogilvy South Africa

MEDYA: İnteraktif

4 — G6 Glucose Monitoring System - Ryan & Suzie

MARKA: G6 Glucose Monitoring System

HAFTANıN: McCann Birmingham

MEDYA: Radio

5 — Verena International Co., Ltd. - Capture

MARKA: Verena International Co., Ltd.

HAFTANıN: McCann Worldgroup Thailand

MEDYA: Others

6 — Kleenex - Tinydoll

MARKA: Kleenex

HAFTANıN: J. Walter Thompson Bangkok

MEDYA: Case Study

7 — Stayfree - Project Free Period

MARKA: Stayfree

HAFTANıN: DDB Mudra

MEDYA: Case Study

8 — G6 Glucose Monitoring System - Fistbump

MARKA: G6 Glucose Monitoring System

HAFTANıN: McCann Birmingham

MEDYA: Radio

8 — G6 Glucose Monitoring System - Mindhole

MARKA: G6 Glucose Monitoring System

HAFTANıN: McCann Birmingham

MEDYA: Radio

10 — Cochlear Australia and New Zealand - How the hearing test in disguise was made

MARKA: Cochlear Australia and New Zealand

HAFTANıN: CHE Proximity

MEDYA: Web Film

11 — Shiseido - The Party Bus

MARKA: Shiseido

MEDYA: Web Film

12 — STIOLTO RESPIMAT - Living room

MARKA: STIOLTO RESPIMAT

HAFTANıN: FCB Health

MEDYA: Outdoor/Out of Home

13 — Shitty Paper - Shitty Paper – Made From Hate

MARKA: Shitty Paper

HAFTANıN: Philipp und Keuntje GmbH

MEDYA: Television & Cinema

14 — Casey House - Break Bread Smash Stigma

MARKA: Casey House

HAFTANıN: Bensimon Byrne

MEDYA: Web Film

15 — Bayer - HeroSmiths

MARKA: Bayer

HAFTANıN: Energy BBDO

MEDYA: Television