THIS UNEXPECTEDLY DIVERSE CATEGORY RANGES FROM AUTOMOBILES TO BEAUTY, TREASURE TO TRASH.
Chic sportswear brand Lacoste proved its durability by taking the top slot with the admired Save Our Species campaign from BETC, which replaced the iconic crocodile with silhouettes of endangered animals. Talking of chic, McCann Paris scored a hit with Vogue’s ‘non-issue’ created by and for women over 50, a protest against age-ism in the fashion industry. Luxury cars nudged into the line-up, but fashion and beauty ruled, with Diesel taking no less than three slots. Abetted by Publicis, the Italian brand is enjoying a run of creativity that recalls the time it won Advertiser of the Year at Cannes, way back in 1998. Meanwhile, the talented folk at Shiseido’s in-house division proved skilled in both film and print, with the romantic ‘Party Bus’ and the graphic ‘Red and Black’. Last but not least, kudos to Ogilvy Paris and quirky fragrance brand Etat Libre d’Orange, who co-created the first perfume made from…trash. Nevertheless, it’s the sweet smell of success.
Chic sportswear brand Lacoste proved its durability by taking the top slot with the admired Save Our Species campaign from BETC, which replaced the iconic crocodile with silhouettes of endangered animals. Talking of chic, McCann Paris scored a hit with Vogue’s ‘non-issue’ created by and for women over 50, a protest against age-ism in the fashion industry. Luxury cars nudged into the line-up, but fashion and beauty ruled, with Diesel taking no less than three slots. Abetted by Publicis, the Italian brand is enjoying a run of creativity that recalls the time it won Advertiser of the Year at Cannes, way back in 1998. Meanwhile, the talented folk at Shiseido’s in-house division proved skilled in both film and print, with the romantic ‘Party Bus’ and the graphic ‘Red and Black’. Last but not least, kudos to Ogilvy Paris and quirky fragrance brand Etat Libre d’Orange, who co-created the first perfume made from…trash. Nevertheless, it’s the sweet smell of success.
Most awarded
campaigns, brands &
agencies in
Luxury in
2019
Most awarded
campaigns, brands and
agencies in
Luxury in
2019
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Diesel | |
2 | Lacoste | |
3 | Mercedes-Benz | |
4 | L'Oréal | |
5 | BMW |
AGENCIES
Name | ||
---|---|---|
1 | Publicis Italy, Milan | |
2 | BETC Paris, Pantin | |
3 | antoni GmbH, Berlin | |
4 | McCann Paris, Neuilly sur Cedex | |
5 | SHISEIDO CO., LTD., Tokyo |
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1. Lacoste / Save our Species
Başlık | Save our Species |
Brief | Lacoste replaced its famous crocodile logo with images of endangered species on a series of 1175 limited-edition polo shirts. It was a first in the brand's 85-year history. The number of shirts bearing each design reflected the rarity of the creature: there were only 30 shirts featuring the Vaquita porpoise, for example. All the shirts sold out - and the Save Our Species project got worldwide press coverage for the International Union for Conservation of Nature. For this ingenious campaign, Lacoste replaced its iconic crocodile logo with endangered species on a series of limited edition shirts. In fact, each shirt was limited to the number of surviving animals within the species concerned. Less rare were the number of news articles generated by the campaign for the International Union for Conservation of Nature. Lacoste replaced its iconic crocodile logo with endangered species in a campaign that raised awareness of the International Union for Conservation of Nature, not to mention the plight of rare animals. When Lacoste replaced its famous crocodile logo with images of endangered species on a series of limited-edition polo shirts - a first in the brand's 85-year history - the media couldn't get enough of the idea. Suddenly the French brand was all over the global press, as was the International Union for Conservation of Nature. Save Our Species was a brave move from Lacoste, which replaced its familiar crocodile on a series of limited edition shirts to raise awareness of the plight of endangered species. It was a first in the brand's 85-year history and a rare example of a fashion brand daring to play with its logo. |
Haftanın | BETC Paris |
Kampanya | Save Our Species |
Reklamcı | Lacoste |
Marka | Lacoste |
Posted | Ağustos 2018 |
Sektör | Clothing |
hikaye | Few brands benefit from such a famous logo. This is why we suggested that Lacoste turn this icon into a megaphone drawing public attention to threatened animals in the wild. An initiative that appeared natural to a brand showcasing a crocodile and which had already been involved in the “Save your Logo” programme a few years ago.;To make it happen, we needed an expert partner to work with. The choice came naturally to the International Union for Conservation of Nature (IUCN) which has been the global authority on the status of the natural world and the measures needed to safeguard it for the past 70 years.;Our objective besides financial support for the association was to raise awareness and give visibility to their Save our Species programme in order to support their action on the ground. |
Medya Türü | Case Study |
Süre | |
Daha fazla bilgi | https://www.lovethework.com/entries/497627 |
Yaratıcı Yönetmen | Antoine Choque |
Reklam Yazarı | Céline Mazza |
Reklam Yazarı | Olivier Aumard |
Sanat Yönetmeni | Jonathan Baudet-Botella |
Sanat Yönetmeni | Asela Botella |
Prodüksiyon Şirketi | ALLSO (Paris) |
Prodüksiyon Şirketi Prodüktör | Franck Annese |
Ajans Prodüktörü | Karine Manzic |
Yaratıcı Yönetmen | Rémi Babinet |
Reklam Sorumlusu | Sandrine Conseiller |
Reklam Sorumlusu | Felipe Oliveira Baptista |
Reklam Sorumlusu | Mylène Atlan |
Reklam Sorumlusu | Stéphanie Tournier |
Müşteri Temsilcisi | Bertille Toledano |
Müşteri Temsilcisi | Fanny Buisseret |
Müşteri Temsilcisi | Benjamin Veaute |
Art Director Assistant | Benoît Ferran |
Strateji Planlamacı | Céline Mazza |
Geronimo | |
Strategy Director | Julien Leveque |
Müzik | Demon |
CCO | Rémi Babinet |
Creative Director | Antoine Choque |
Copywriter | Céline Mazza, Olivier Aumard |
Art Director | Jonathan Baudet-Botella |
AD Assistant | Benoît Ferran |
Strategic Planner | Céline Mazza |
Head of Activation Strategy | Julien Levêque |
Producer | Karine Manzic |
Production Company | ALLSO |
Brand Management | Sandrine Conseiller, Felipe Oliveira Baptista, Mylène Atlan, Stéphanie Tournier |
Agency Management | Bertille Toledano, Fanny Buisseret, Benjamin Veaute |
Producer | Franck Annese |
Entrant Company | BETC |
Idea Creation | BETC |
Production | ALLSO |
2. L’Oreal & British Vogue / The Non-Issue
Başlık | The Non-Issue |
Brief | One fashion magazine has always set the agenda: Vogue. L’Oreal Paris persuaded British Vogue to launch “The Non-Issue”. The magazine was classic Vogue, except its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. Because age should be a "non-issue". The Vogue "non-issue" outsold the one featuring Rihanna on the cover. |
Haftanın | McCann Paris |
Kampanya | The Non-Issue |
Reklamcı | Groupe l’Oréal |
Marka | L’Oreal & British Vogue |
Posted | Kasım 2019 |
Sektör | Cosmetics, Beauty Products & Perfumes |
hikaye | One magazine has always set that agenda; Vogue. The rule maker.L’oreal Paris persuaded British Vogue to launch “The Non-Issue” in the belief that age should not be an issue.It’s everything you expect from Vogue, only its 80 pages are dedicated to representing women over 50. From Jane Fonda and Helen Mirren, to the acclaimed correspondent Christiane Amanpour and talented comedienne Jennifer Saunders. Every editorial, fashion shoot and every single piece of advertising challenges ageist stereotypes and positively shapes our perception of age.Results:40, 000 new readers in just 2 weeks.90% positive social mentions of L’Oreal Paris.19 Million organic reach.More coverage than Vogue’s most successful September Issue featuring Rihanna. |
Sorun | The fashion and beauty industries remain mostly youth-obsessed. Age discrimination in 2019 is still a problem. Nowhere is this age agenda more apparent than in magazines. It’s little wonder so many women of 50+ feel overlooked and invisible. |
Medya Türü | Case Study |
Agency | McCann London |
Yaratıcı Yönetmen | Julien Calot |
Yaratıcı Yönetmen | Regan Warner |
Yaratıcı Yönetmen | Robert Brown |
Integrated Creative Director | Chad Warner |
President / Executive Creative Director | Riccardo Fregoso |
Creative President | Adrian Botan |
Beauty Team President | Charlotte Franceries |
President & Chief Creative Officer | Laurence Thomson |
President & Chief Creative Officer | Rob Doubal |
Creative Excellence Manager | Carmen Bistrian |
Head of Social Media | Pierre-Jean Bernard |
Global Account Director | Muriel Lapeyre |
Global Planning Director | Clement Fiorda |
Chief Strategy Officer | Harjot Singh |
Chief Production Officer | Sergio Lopez |
Planning Partner | Rose Van Orden |
Junior Planner | Joy Molan |
Managing Partner | Alison Webber |
Senior Account Manager | Beth Kodjer |
Project Director | Louise Hawthornthwaite |
Prodüktör | Serena Moll |
Yönetmen | Ben Twiston Davies |
Editör | Matt Dollings |
Editör | Sabina Dalu |
Sanat Yönetmeni | Adrien Simonnet |
Art Director Assistant | Valentin Crespo |
Global Brand President | Pierre-Emmanuel Angeloglou |
Yönetici Direktör | Adrien Koskas |
General Manager | Karen Jones |
Creative Strategy | Ginevra Capece Galeota |
AR/VR Business Development Facebook | Christopher Price |
3. Mercedes-Benz / Bertha Benz: The Journey That Changed Everything
Başlık | Bertha Benz: The Journey That Changed Everything |
Haftanın | antoni GmbH |
Kampanya | Bertha Benz: The Journey That Changed Everything |
Reklamcı | Daimler AG |
Marka | Mercedes-Benz |
İlk Yayınlanma Tarihi | 2019 / 3 |
Sektör | Automotive |
Slogan | She believed in more than a car. She believed in herself |
hikaye | To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away. |
Medya Türü | Web Film |
Süre | |
Editing Şirketi | Trim Editing |
Reklam Sorumlusu | Damir Maric |
Reklam Sorumlusu | Boris Daimler AG |
Reklam Sorumlusu | Boris Helms |
Reklam Sorumlusu | Daniel Ritsch |
Yönetici Direktör | Sven Dörrenbächer |
Yönetici Direktör | Matthias Schmidt |
Yönetici Direktör | Jörg Schultheis |
Yaratıcı Yönetmen | Marcell Franke |
Yaratıcı Yönetmen | Veit Moeller |
Yaratıcı Yönetmen | Tilman Gossner |
Yaratıcı Yönetmen | Alice Bottaro |
Reklam Yazarı | Andre Santa Cruz |
Strategist | Alicia Gaworska |
Prodüksiyon Şirketi | Anorak Film |
Yönetmen | Sebastian Strasser |
Yönetici Direktör | Christiane Dressler |
Prodüksiyon Sorumlusu | Christoph Petzenhauser |
Prodüktör | Christoph Petzenhauser |
Prodüksiyon Şirketi Prodüktör | Björn Levy-Krüger |
Görüntü Yönetmeni | Justin Brown |
Prodüktör | Robin Brown |
Editör | Thomas Grove-Carter |
Ses Tasarım Şirketi | Slaughterhouse GmbH |
Kompositör | Steffen Thum |
Kompositör | Lorne BalfeHelms |
Kompositör | Daniel Ritsch |
Prodüksiyon Şirketi Prodüktör | Björn Levy-Krüger |
4. Diesel / Ha(u)te Couture
Başlık | Ha(u)te Couture |
Haftanın | Publicis Italy |
Kampanya | Ha̶u̶te Couture FW18 |
Reklamcı | Diesel |
Marka | Diesel |
İlk Yayınlanma Tarihi | 2018 / 9 |
Sektör | Apparel, Fashion & Footwear |
hikaye | This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance. |
Medya Türü | Social Media |
Süre | |
Prodüksiyon Şirketi | Stink Films |
Renklendirme | The Mill New York |
Post Prodüksiyon | MPC LDN |
Global Chief Creative Officer | Bruno Bertelli |
Chief Executive Officer (CEO) | Bruno Bertelli |
Yaratıcı Ajans Başkanı | Cristiana Boccassini |
Yaratıcı Yönetmen | Thiago Cruz |
Yaratıcı Yönetmen | Mihnea Gheorghiu |
Yaratıcı Yönetmen Ortağı | Simone Di Laus |
Reklam Yazarı | James Andrews |
Sanat Yönetmeni | Alex Eftimie |
Reklam Yazarı | Anton Michael Kuerschner |
Head Of Planning | Bela Ziemann |
Strateji Planlamacı | Monica Radulescu |
Prodüktör | Francesca Zazzera |
Prodüktör | Marijana Vukomanovic |
Sanat İşleri Satın Alma Sorumlusu | Caterina Collesano |
Designer | Gianluca Chinnici |
Client Services Director | Eleni Charakleia |
Client Services Director | Barbara Pusca |
Müşteri Süpervizörü | Filippo D’Andrea |
Head of Social Media | Stefano Perazzo |
Social Media Manager | Doina Tatu |
Yönetmen | Jovan Todorovic |
Prodüksiyon Sorumlusu | Blake Powell |
Prodüksiyon Şirketi Prodüktör | Natalie Jacobson |
Görüntü Yönetmeni | Christophe Collette |
Fotoğrafçı | Vitali Gelwich |
Editör | Milena Petrovic |
Renkçi | Mikey Rossiter |
Post Prodüksiyon | Ryan Hancocks |
Müzik | Sizzer |
Music Supervision | Michael Bertoldini |
5. Mercedes-Benz GLE / In the Long Run
Başlık | In the Long Run |
Haftanın | antoni GmbH |
Kampanya | In the Long Run |
Reklamcı | Daimler AG |
Marka | Mercedes-Benz GLE |
İlk Yayınlanma Tarihi | 2018 / 12 |
Sektör | Cars |
hikaye | We meet a woman who's an accomplished athlete, although she seems to have suffered an injury in the past. On the day before her biggest event, a triathlon, her daughter refuses to come and watch her. As we see the woman going through her paces, the film intercuts with scenes of the little girl at home, looking at old cuttings and photos. Abruptly she changes her mind and calls her dad, who speeds to collect her in the family Mercedes. They arrive just in time to meet mum by the finishing line, where there's an emotional twist. |
Medya Türü | Web Film |
Süre | |
film müziği | Cold Little Heart |
Reklam Sorumlusu | Natanael Sijanta |
Reklam Sorumlusu | Damir Maric |
Reklam Sorumlusu | Kai Köpf |
Reklam Sorumlusu | Stefan Brommer |
Reklam Yazarı | Matti Lietsch |
Sanat Yönetmeni | Mathias Wilke |
Strategist | Andreas Moellmann |
Strategist | Stephanie Dzionara |
Strategist | Sebastian Lyman |
Prodüksiyon Şirketi Prodüktör | Sebastiaan Peters |
Yaratıcı Yönetmen | Veit Moeller |
Yaratıcı Yönetmen | Christian Kies |
Yaratıcı Yönetmen | Christopher Hoene |
Yaratıcı Yönetmen | Patrick Klebba |
Creative Managing Director | Matthias Schmidt |
Müşteri Direktörü | Rebecca Sander-Ott |
Müşteri Direktörü | Steffen Günther |
Client Services Director | Steffen Schuhmann |
Yönetici Direktör | Jörg Schultheis |
Prodüksiyon Şirketi | Iconoclast Germany |
Prodüksiyon Sorumlusu | Jan Dressler |
Yönetmen | Niclas Larsson |
Görüntü Yönetmeni | Linus Sandgren |
Prodüksiyon Şirketi Prodüktör | Jan Dressler |
Editing Şirketi | Slaughterhouse GmbH |
Müzik Şirketi | Interscrope |
Christian Mix-linzer | |
Steve Bartlik | |
Kompositör | Michael Kiwanuka |
Kompositör | Dean Josiah Cover |
Kompositör | Brian Burton |
MUSIC Artist | Michael Kiwanuka |
Başlık | SIDE:BIZ |
Haftanın | Publicis Italy |
Kampanya | BE A FOLLOWER |
Reklamcı | Diesel |
Marka | Diesel |
İlk Yayınlanma Tarihi | 2019 / 2 |
Sektör | Apparel, Fashion & Footwear |
felsefe | IS DIESEL UNLEASHING SOCIAL MEDIA’S REAL INFLUENCERS? With an ironic flip, Diesel empowers the internet’s followers and fans with SIDE:BIZ As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media’s followers with the benefits and rewards one might expect to be exclusive to influencers. And how exactly is Diesel doing this? With a smart new platform called SIDE:BIZ. SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed. To start a SIDE:BIZ, you just need to go to diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences. SIDE:BIZ will be available in Europe from February 15, in North America from February 18, in Japan from February 22, and it will be launching in China in March. With SIDE:BIZ, and the entire Spring/Summer ‘19 campaign, Diesel doesn’t just aim to show the world that life is easier as a follower. It also lauds the fact that followers are the social users that matter the most. |
Medya Türü | İnteraktif |
Market | United States, China, Japan |
CEO Publicis Italia & Global CCO Publicis WW | Bruno Bertelli |
CCO | Cristiana Boccassini |
Yaratıcı Yönetmen | Thiago Cruz |
Creative Director | Mihnea Gheorghiu |
Creative Supervisor | Costanza Rossi |
Digital Creative Director | Sandra Bold |
Creative Director and Head of Social Media | Marco Viganò |
Yaratıcı Yönetmen Ortağı | Vinicius Dalvi |
Yaratıcı Yönetmen Ortağı | Eddy Guimaraes |
Reklam Yazarı | James Andrews |
Sanat Yönetmeni | Cecilia Moro |
Sanat Yönetmeni | Alice Teruzzi |
Reklam Yazarı | Francesca Ferracini |
Sanat Yönetmeni | Alex Eftimie |
Reklam Yazarı | Anton M. Kuerschner |
Client Service Director | Eleni Charakleia |
Digital Account Director | Ilaria Castiglioni |
Account Director | Filippo D’Andrea |
Strateji Planlamacı | Monica Radulescu |
Head of Social Client Services & Strategy | Stefano Perazzo |
Social Media Manager | Doina Tatu |
Social Media Manager | Filippo Festuccia |
Creative development & photography | Toilet Paper |
Prodüksiyon Şirketi | Collateral - The Storytellers |
Post Prodüksiyon | Martin&Rainone |
Stylist | Marc Goehring |
7. Shiseido / The Party Bus
Başlık | The Party Bus |
Haftanın | Shiseido Creative Division |
Kampanya | The Party Bus |
Reklamcı | Shiseido |
Marka | Shiseido |
İlk Yayınlanma Tarihi | 2018 / 10 |
Sektör | Makeup |
Slogan | Make Up your own story |
hikaye | A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up. |
Medya Türü | Web Film |
Süre | |
Market | Japan |
Yönetmen | Show Yanagisawa |
Yaratıcı Yönetmen | Masoto Kosakawa |
Prodüksiyon Şirketi | Towerfilm |
Post Prodüksiyon | Digital Eggs |
Post Prodüksiyon | My Working |
8. Mercedes-Benz / Return to Chapman's Peak
Başlık | Return to Chapman's Peak |
Haftanın | Net#work BBDO |
Kampanya | Return to Chapman's Peak |
Reklamcı | Daimler AG |
Marka | Mercedes-Benz |
İlk Yayınlanma Tarihi | 2018 / 5 |
Sektör | Cars |
hikaye | Legendary South African crash survivor revisits site of 30 story plunge in autonomous S-Class. |
Medya Türü | Web Film |
Süre | |
Sanat Yönetmeni | Steven Tyler |
Ajans Prodüktörü | Lee-Ann Jacobs |
Animasyon | Ryan Paikin |
Reklam Sorumlusu | Selvin Govender |
Yaratıcı Ajans Başkanı | Mike Schalit |
Sinematografi | Lorens Van Rensburg |
Yaratıcı Yönetmen | Tim Beckerling |
Yönetmen | Lourens Van Rensburg |
Editör | James O'Sullivan |
Yaratıcı Yönetmen | Brad Reilly |
Prodüksiyon Şirketi | 7Flims |
Müzik | Audio Militia |
Post Prodüksiyon | Ludus |
Prodüksiyon Şirketi Prodüktör | Nina van Rensburg |
9. Diesel / Influencers cannot travel light
Başlık | Influencers cannot travel light |
Haftanın | Publicis Italy |
Kampanya | Be A Follower. Spring/Summer 2019 |
Reklamcı | Diesel |
Marka | Diesel |
İlk Yayınlanma Tarihi | 2019 / 2 |
Sektör | Clothing |
Medya Türü | Web Film |
Süre | |
Grading/Online | MPC LDN |
Reklam Sorumlusu | Tania Dal Pra |
Reklam Sorumlusu | Francesca Zazzera |
Reklam Yazarı | Francesca Ferracini |
Sanat Yönetmeni | Cecilia Moro |
Sanat Yönetmeni | Alice Teruzzi |
Yaratıcı Ajans Başkanı | Cristiana Boccassini |
Yaratıcı Yönetmen | Thiago Cruz |
Yaratıcı Yönetmen | Mihnea Gheorghiu |
Yaratıcı Yönetmen | Marco Viganò |
Sanat İşleri Satın Alma Sorumlusu | Caterina Collesano |
Reklam Yazarı | James Andrews |
Creative Supervisor | Costanza Rossi |
Yaratıcı Yönetmen Ortağı | Vinicius Dalvi |
Yaratıcı Yönetmen Ortağı | Eddy Guimaraes |
Müşteri Direktörü | Ilaria Castiglioni |
Müşteri Direktörü | Filippo D’Andrea |
Social Media Manager | Doina Tatu |
Social Media Manager | Filippo Festuccia |
Social Media Manager | Head of Social |
Client Services Director | Eleni Charakleia |
Strategist | Monica Radulescu |
Sanat Yönetmeni | Alex Eftimie |
Reklam Yazarı | Anton M. Kuerschner |
Digital Creative Director | Sandra Bold |
Chief Executive Officer / Partner | Bruno Bertelli |
Prodüksiyon Şirketi | Good People |
Yönetmen | Ali Ali |
Yönetmen | Ahmed Tahoun |
Görüntü Yönetmeni | Pierre Mouarkech |
Prodüksiyon Şirketi Prodüktör | Chantal El Haber |
Prodüksiyon Şirketi Prodüktör | Karim Osman |
Prodüksiyon Sorumlusu | Sabine Farah |
Prodüksiyon Sorumlusu | Khaled Zaki |
Editör | Neda Ahmed |
Editör | Tommaso Bianchi |
Renkçi | Leianna Campbell |
Post Prodüksiyon | Adolfo Navire |
Grading/Online | Richard Fearon |
Music Supervision | Sizzer |
Prodüksiyon Sorumlusu | Seppl Kretz |
Prodüksiyon Sorumlusu | Michiel Marsman |
Michael Bertoldini |
Başlık | Black and Red |
Haftanın | SHISEIDO CO., LTD. |
Kampanya | Makeup Tools |
Reklamcı | Shiseido |
Marka | Shiseido |
Posted | Mayıs 2019 |
Sektör | Cosmetics, Beauty Products & Perfumes |
Medya Türü | |
Design Agency | SHISEIDO CO., LTD. |
Sanat Yönetmeni | Masaki Hanahara |
Yaratıcı Yönetmen | Masaki Hanahara |
Fotoğrafçı | Shotaro Ito |
11. Les Fleurs du Déchet / I AM TRASH / Les Fleurs du Déchet
Başlık | I AM TRASH / Les Fleurs du Déchet |
Haftanın | Ogilvy Paris |
Kampanya | I AM TRASH / Les Fleurs du Déchet |
Reklamcı | Etat Libre d'Orange |
Marka | Les Fleurs du Déchet |
İlk Yayınlanma Tarihi | 2018 / 4 |
Sektör | Cosmetics, Beauty Products & Perfumes |
Medya Türü | İnteraktif |
Süre | |
Founder | Stephen De Swardt |
General Manager | Stephen De Swardt |
Yaratıcı Yönetmen | Juana O'Gorman |
Yaratıcı Yönetmen | Beatrice Lassailly |
Reklam Yazarı | Jeremy Claud |
Sanat Yönetmeni | France De-Saint-Steban |
Yönetici Direktör | Emmanuel Ferry |
Head of Branding & Advertising | Emmanuel Ferry |
Proje Sorumlusu | Terry Fouchy |
Production | H & O |
Director | Inés Dieleman |
Photographer | Inés Dieleman |
Producer | Barthélémy de Champsavin |
Prodüksiyon Sorumlusu | Maxime Gallet |
Director | Thierry Cron |
Photo Assistant | Thierry Cron |
Chief Operator | François Catonné |
OPV Assistant | Raphaël Dougé |
Chief Electrician | Eric Baraillon |
Production Designer | Alain Roussel |
Trainer | Manuel Senra |
Floral Stylist | Garance du Nord |
General Manager | Jordan Santoul |
Post Prodüksiyon | H & O |
Post Prodüksiyon | Reepost |
Post Producer | Emmanuelle Bottelin-Lescoutre |
Publisher | Quentin Lohr |
Calibrator | Emiliano Serantoni |
Graphic designer | François Puget |
Composer | Nicolas Schindler |
Musical Supervision | Too Young Music |
12. Porsche / The 24 Minutes of Le Mans
Başlık | The 24 Minutes of Le Mans |
Brief | Porsche and the 24 Hours of Le Mans race go back decades. After three victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for petrolhead fans! So they were given the ultimate gift. The last tyres from the victorious car, the 919 Hybrid, were turned into a limited edition vinyl record. The disc itself told the story of Porsche at Le Mans: 24 stories in 24 minutes. Thanks to an auction, fans could get their hands on the first 24 copies, raising a six-figure sum for a charity working with disabled children at Le Mans. |
Haftanın | Grabarz & Partner |
Kampanya | The 24 Minutes of Le Mans |
Reklamcı | Porsche |
Marka | Porsche |
Posted | Kasım 2019 |
Sektör | Automotive |
hikaye | Porsche and the 24 Hours of Le Mans are a legend that goes back decades. After three overall victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for the true petrolhead brand fans! So we made the goodbye as epic as possible for them.We immortalized the last set of tyres of their victorious race car, the 919 Hybrid, cut them and pressed a vinyl record out of them – a unique premium collector’s item, strictly limited to 200 pieces. On the vinyl: the legendary history of Porsche at Le Mans. 24 stories in 24 symbolic minutes.Fans were able to get their hands on only the first 24 of these one-of-a-kind records. They were auctioned over 24 hours on the 24th of February, raising a six-figure sum for an organization working with disabled children at Le Mans. |
Medya Türü | Case Study |
Yaratıcı Ajans Başkanı | Ralf Heuel |
Chief Executive Officer (CEO) | Reinhard Patzschke |
Creative Team Lead | Ralf Nolting |
Yaratıcı Yönetmen | Frederik Wetzel |
Yaratıcı Yönetmen | Tim Lehnebach |
Yaratıcı Yönetmen | Jonas Keller |
Sanat Yönetmeni | Felix Hoffmann |
Sanat Yönetmeni | Leonie Petersen |
Sanat Yönetmeni | Thomas Schraudolf |
Sanat Yönetmeni | Julia Szubrich |
Sanat Yönetmeni | Alessandro Perri |
Reklam Yazarı | Oliver Weber |
Reklam Yazarı | Andrew-Reid McEvoy |
Reklam Yazarı | Hamza Ali |
Reklam Yazarı | Niklas Werner |
Reklam Yazarı | Emilie D |
Reklam Yazarı | Clotilde Maillard |
Reklam Yazarı | Gabriela van der Linden |
Müşteri Temsilcisi | Sarah Süß |
Müşteri Temsilcisi | Martin Schmerschneider |
Sanat İşleri Satın Alma Sorumlusu | Lara Kortbrae |
Prodüktör | Jörg Nagel |
Grafik Tasarım | Thomas Schraudolf |
Grafik Tasarım | Tim Lehnebach |
Grafik Tasarım | Aleksandr Bobrov |
13. Oakley / It's Ok
Başlık | It's Ok |
Haftanın | AKQA |
Kampanya | It's Ok |
Reklamcı | Luxottica Group |
Marka | Oakley |
İlk Yayınlanma Tarihi | 2018 / 4 |
Sektör | Accessories, Bags, Leathers |
hikaye | In 2018 Oakley launched a global campaign featuring its top athletes and unknown sports addicts in their daily practice. It gets to the heart of committed athletes everywhere who are obsessed with their passion. The movie is built around an original and powerful soundtrack embodied by the amazing voice of Krystle Warren. As the film builds and evolves, so does the dramatic fusion of soul and classic big band music. |
Medya Türü | Web Film |
Süre | |
Yaratıcı Yönetmen | Peter Lund |
Yaratıcı Yönetmen | Nicolai Smith |
Ajans Prodüktörü | Quentin Bernard |
Prodüksiyon Şirketi | Wanda Paris |
Yönetmen | Michael Lawrence |
Görüntü Yönetmeni | Michael Lawrence |
Prodüksiyon Sorumlusu | Olivier Dubocage |
Prodüksiyon Sorumlusu | Romain Cavagnac |
Prodüktör | Thierry Betas |
Post Prodüksiyon | Thomas Cornet |
Editör | Nicolas Larrouquere |
Renkçi | Tom Poole |
Compositor | Gregory Caron |
Compositor | Hannes de Maeyer |
Şarkıcı | Krystle Warren |
Music & Sound Design | Chut On Vous Ecoute Paris |
14. BMW / City of no cars
Başlık | City of no cars |
Haftanın | Serviceplan Group |
Kampanya | City of no cars |
Reklamcı | BMW |
Marka | BMW |
İlk Yayınlanma Tarihi | 2018 / 11 |
Sektör | Cars |
Medya Türü | Web Film |
Süre | |
Market | United Kingdom |
Prodüksiyon Şirketi | Trim Editing |
Sanat Yönetmeni | Damian Kuczmierczyk |
Sanat Yönetmeni | Philipp F. Trübiger |
Reklam Yazarı | Bastian Tripp |
Yaratıcı Ajans Başkanı | Alexander Schill |
Yaratıcı Yönetmen | Thomas Heyen |
Yaratıcı Yönetmen | Markus Kremer |
Yaratıcı Yönetmen | Florian Klietz |
Yaratıcı Yönetmen | Jason Romeyko |
Yaratıcı Yönetmen | Kolja Danquah |
Yönetmen | Kristian von Elm |
Yönetmen | Daniel Wolfe |
Prodüktör | Henning Rieseweber |
Prodüktör | Tobias Steinhauser |
Prodüksiyon Şirketi | Anorak Film |
Animasyon | Dan Williams |
Görüntü Yönetmeni | Monica Lenczewska |
Görüntü Yönetmeni | Dominic Leung |
Music Prod Company | The Blue Nile |
Post Prodüksiyon | The Mill London |
Product Designer | Robin Brown |
Yaratıcı Ekip | Daniel William Hill |
Yaratıcı Ekip | Patrik Milani |
15. Audi A8 / Audio studio – The radio experiment
Başlık | Audio studio – The radio experiment |
Brief | To demonstrate the Audi A8’s perfect noise insulation, a radio commercial was recorded on the car's back seat during morning rush hour traffic. There were no special audio effects, just a voice actor and a sound engineer. The payoff came when the actor lowered the window to let the sound rush in from outside, proving his point. |
Haftanın | Café Communications |
Kampanya | Audio studio – The radio experiment |
Reklamcı | Dr. Ing. h.c. F. Porsche AG |
Marka | Audi A8 |
İlk Yayınlanma Tarihi | 2018 / 10 |
Sektör | Cars |
hikaye | To show Audi A8’s perfect noise insulation, Café Communications tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. The radio was recorded without any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect sound insulation. |
Medya Türü | Case Study |
Süre | |
Brand Manager | Sándor Mátrabérci |
Marketing Manager | Norbert Farago |
Yaratıcı Yönetmen | Dániel Csirke |
Yaratıcı Yönetmen | Gabor Szucs |
Head of Art | Balint Monori |
Müşteri Direktörü | Renáta Balogh |
Müşteri Temsilcisi | Zsófia Véber |
Reklam Yazarı | Zsolt Lázár |
Reklam Yazarı | Dániel László Szász |
Sanat Yönetmeni | Sándor Szabo |
Prodüksiyon Sorumlusu | Nóra Beszta |
Prodüksiyon Sorumlusu | Gábor May |
Görüntü Yönetmeni | Márk Éry |
Sound Engineer | Tamás Bohács |
Ses | Post Edison |