The Most Creative Campaigns, Brands
and Agencies in Finance
THE FINANCIAL INDUSTRY EMBRACED ADVERTISING AND INNOVATION “FOR GOOD”, AN EVOLUTION APPLAUDED BY AWARDS JURIES.
Banks have often been portrayed as the bad guys, but to judge from this crop of multi-awarded campaigns, lately they’ve been focused on doing good. From Doconomy’s carbon-capping credit card to VUB’s “Money Saving Button”, which actually discourages consumers from spending impulsively, not to mention Santander’s Bank’s innovative “Fieeld” haptic device for the visually impaired, these financial giants clearly aimed to contribute to society. In the top slot is the “Astronomical Sales” event from MasterCard and FP7/DXB McCann Worldgroup (Dubai), which cleverly equated a solar eclipse with the brand’s logo. And as the event was linked to a price-slashing exercise on a popular shopping site, consumers won yet again.
Banks have often been portrayed as the bad guys, but to judge from this crop of multi-awarded campaigns, lately they’ve been focused on doing good. From Doconomy’s carbon-capping credit card to VUB’s “Money Saving Button”, which actually discourages consumers from spending impulsively, not to mention Santander’s Bank’s innovative “Fieeld” haptic device for the visually impaired, these financial giants clearly aimed to contribute to society. In the top slot is the “Astronomical Sales” event from MasterCard and FP7/DXB McCann Worldgroup (Dubai), which cleverly equated a solar eclipse with the brand’s logo. And as the event was linked to a price-slashing exercise on a popular shopping site, consumers won yet again.
Most awarded
campaigns, brands &
agencies in
Finance in
2020
Most awarded
campaigns, brands and
agencies in
Finance in
2020
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Master Card |
| 2 |  |
Direct Line |
| 3 |  |
Santander |
| 4 |  |
ANZ Bank |
| 5 |  |
Nedbank |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
FP7/DXB - McCann Worldgroup, Dubai |
| 2 |  |
RBK Communication, Stockholm |
| 3 |  |
Arnold, Boston |
| 4 |  |
Havas Madrid |
| 5 |  |
VMLY&R Poland, Warszawa |
Watch
5. Santander Bank / Fieeld
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| Başlık | Fieeld |
| Haftanın | Havas Madrid |
| Kampanya | Fieeld |
| Reklamcı | Santander Bank |
| Marka | Santander Bank |
| İlk Yayınlanma Tarihi | 2019 / 11 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| Slogan | The first tactile broadcasting system |
| hikaye | Fieeld is the first tactile broadcasting system.When tracking the play, a device was created with a sliding element that replicates what the ball does on the pitch. The movement of this element is easily detectable by the touch on a fabric surface that emulates the field, and synchronizes with the audio broadcasted, making it possible for the blind person to follow the sporting event. |
| Medya Türü | Case Study |
| Süre | |
| Daha fazla bilgi | https://www.footballcan.com/fieeld/en/ |
| Yaratıcı Ajans Başkanı | Jesús Lada |
| Müşteri Temsilcisi | Elena Moreno |
| Müşteri Temsilcisi | Erik Olivera |
| Müşteri Temsilcisi | Mavi Márquez |
| Müşteri Temsilcisi | Eva Suárez |
| Yaratıcı Yönetmen | Nacho Soria |
| Sanat Yönetmeni | Irena Labat |
| Sanat Yönetmeni | Diego Lauton |
13. Klarna / Heartbeats 4 Sneakers
| Başlık | Heartbeats 4 Sneakers |
| Kampanya | Heartbeats 4 Sneakers |
| Reklamcı | Klarna |
| Marka | Klarna |
| İlk Yayınlanma Tarihi | 2020 / 7 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | Phase 1, Tease: 29.06-01.07 We started to build hype by revealing the drop in collaboration with Highsnobiety and Sneakerhead influencers. Placements: - heartbeats4sneakers.com (countdown) - Highsnobiety editorial + social - Influencers - Paid social - Klarna owned channels - PR Phase 2, Engage: 02.07-06.07 We launched the Smoooth raffle that premiers passion over bots by only allowed humans with whose heart beats for sneakers to enter. We amplified engagement by collaborating with influencers from the sneaker community. Placements: - heartbeats4sneakers.com - Highsnobiety editorial + social - Influencers - Bought social - Klarna owned channels - Paid social - Online video - PR Phase 3, Scale: 07.07-13.07 We launched 'Sneaker Deal Week' to demonstrate at scale that Klarna offers the best sneaker shopping experience. Placements: - heartbeats4sneakers.com - Influencers - Klarna owned - Paid social - Online video - Display - Merchants |
| Sorun | Sneaker shopping is a massive industry, estimated to reach a global value of USD$77Bn in 2020. Brief: How can Klarna - one of the world's leading fintech brands, with a mission to reshape the shopping experience and become the world's favourite way to shop - tap into the sneaker community in an authentic way? Objectives: Drive awareness and engagement within the (European) sneakerheads community, in a way that also generates spillover effects to the larger sneaker community (i.e. everyone who likes to shop sneakers). |
| Medya Türü | E-Commerce |
| Süre | |
| Prodüksiyon Şirketi | Diktator |
| Prodüksiyon Şirketi | We Are Yours |
| Yaratıcı Ekip | Julia Klyvare |
| Yaratıcı Ekip | Amanda Lindgren |
| Marketing Associate | Tina Bragfeldt |
| Sanat Yönetmeni | Jesper Hellzén |
| Reklam Yazarı | Cameron Thorne |
| Tasarımcı | Pontus Gustavsson |
| Design Lead | Calle Reimers |
| Marketing Associate | Sophie Burgoyne |
| Content Creative | Rickard Berggren |
| Service Delivery | Felix Eller |
| Marketing Manager | Leo Holte |
| Marketing Manager | Mark Godfrey |
| Marketing Manager | Mikael Vig Mangell |
| Head of Media | Magnus Lindholm |
| Marketing Director | Christian Cabau |
| VP of Marketing | Daniel Jontén |
| Yönetmen | Simon Jung |
| Prodüktör | Sergej Israel |
| Prodüksiyon Sorumlusu | Per Welén |
| Creative technologist | Karl Wahlström |
| Creative Technical Director | Fredrik Stutterheim |
| Motion Graphics Director | Johan Lindgren |
| Prodüktör | Jonas Stenqvist |
