The Most Creative Campaigns, Brands
and Agencies in Automotive

 
AS AN INDUSTRY EMBRACES CHANGE, ELECTRIC AND DIGITAL CAMPAIGNS ZOOM INTO LEADING POSITIONS.

The auto line-up looks radically different from the past two years, when Volvo, VW and Mercedes-Benz dominated the top five. It’s also indicative of a changing industry, with the shift to electric coming very much to the fore. The most awarded campaigns tended to be branded content or digital initiatives, but in the top slot is the beautifully crafted “Upstream” film for Toyota, from Saatchi & Saatchi US, featuring paralympic swimming champ Jessica Long. Publicis Conseil follow with a compelling project that turned a French village 100% electric, car-wise. The United Arab Emirates breaks into the top five thanks to “MINImalism”, a perfectly on-brand graphic campaign. Audi’s “Don’t Hate, Imitate” from POL Oslo used humour to promote Norway’s electric car leadership. And Commonwealth/McCann devised a rugged real-life adventure for Chevrolet.

Most awarded
campaigns, brands &
agencies in
Automotive in 2021

Most awarded
campaigns, brands and
agencies in
Automotive in 2021

CAMPAIGNS

Brand, Title, Agency
1
Saatchi & Saatchi NY, New York
2
Publicis Conseil, Paris
3
HoC Dubai
4
POL Oslo
5
Commonwealth/McCann, Bogota
6
Forsman & Bodenfors Göteborg
7
Forsman & Bodenfors Göteborg
8
The Electric Factory, Montevideo
9
Jung von Matt AG, Hamburg
10
Jung von Matt/Next Alster GmbH, Hamburg
11
Zulu Alpha Kilo, Toronto
12
Zulu Alpha Kilo, Toronto
13
Ogilvy Social.Lab Netherlands, Amsterdam
14
Cheil Hong Kong
15
Cheil Hong Kong
16
HoC Dubai
17
HoC Dubai

BRANDS

Brand
1 Volvo
2 Volkswagen
3 Mini
4 Toyota
5 Renault

AGENCIES

Name
1 HoC Dubai
2 Forsman & Bodenfors Göteborg
3 Publicis Conseil, Paris
4 Saatchi & Saatchi NY, New York
5 POL Oslo

Watch

BaşlıkUpstream
Haftanın
Kampanya Upstream
Reklamcı Toyota Motor Corporation
Marka Toyota
İlk Yayınlanma Tarihi 2021 / 1
Sektör Automotive
hikaye To capture the distinct parallels between fragmented memories and the way swimmers catch snippets of the world as they glide through the water, the VFX team enhanced the tone of the film and purity of message through set and water extensions combined with extensive relighting experimentation.As the set builds and pools were filmed separately, meticulous attention to detail by the supervisor ensured that the two worlds aligned. Leveraging an array of tools including Maya, Houdini, Flame, 3D Equalizer and Reality Capture, the team created the convincingly surreal pools in various interior environments.The water itself, is mixed with the evolving
Medya Türü Television
Süre
Editing Şirketi
Prodüksiyon Şirketi
Yönetmen
Prodüksiyon Sorumlusu
Prodüktör
Görüntü Yönetmeni
Editör
Telesine
Renkçi
VFX Company
Müzik The Elements Music
Kompositör
Ses Tasarım Şirketi LSD
Sound Designer
Ses Post Prodüksiyon
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Grup Yaratıcı Direktörü
Yaratıcı Yönetmen Ortağı
Yaratıcı Yönetmen Ortağı
Sanat Yönetmeni
Sanat Yönetmeni
Yaratıcı Yönetmen Ortağı
Reklam Yazarı
Başlık100% electric vehicles town
Başlık (ana dil)La ville 100% électrique
Haftanın
Kampanya 100% electric vehicles town
Reklamcı Renault
Marka Renault Zoe
İlk Yayınlanma Tarihi 2020 / 10
Sektör Cars
Medya Türü Branded Content
Süre
President
Yaratıcı Yönetmen
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Müşteri Direktörü
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Strateji Planlamacı
Digital Manager
Digital Manager
Ajans Prodüktörü
Yönetmen
Chief Operator
Görüntü Yönetmeni
Prodüksiyon Şirketi
Prodüksiyon Şirketi Prodüktör
Prodüktör
Post production director
Müşteri Direktörü
Yönetici Direktör
Müşteri Temsilcisi
Yaratıcı Ajans Başkanı
BaşlıkMINImalism
Haftanın
Kampanya Minimalism
Reklamcı BMW
Marka MINI
İlk Yayınlanma Tarihi 2021 / 6
Sektör Compact & Small Cars
hikaye Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase.
MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself.
The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself.
Medya Türü Case Study
Süre
Creative Agency
Creative Agency Serviceplan Campaign
Sanat Yönetmeni
Yaratıcı Yönetmen
Reklam Yazarı
Managing Partner
Managing Partner
Yaratıcı Yönetmen
Sanat Yönetmeni
Head of Art
Managing Partner
Global Chief Creative Officer
Reklam Yazarı
Yönetici Direktör
Sanat Yönetmeni
Müşteri Direktörü
Marketing Director
Marketing Manager
Müşteri Temsilcisi
Motion Design
Sound Designer
BaşlıkDon't hate. Imitate
BriefAudi Norway’s “Don’t Hate. Imitate.” was a series of online films produced in a humorous response to competitor General Motors’ Super Bowl campaign. GM promoted its electric vehicles with the message “Why does Will Ferrell hate Norway?” Their spots featured Hollywood star Ferrell declaring his hate for Norway. His “hatred” was fueled by the fact that Norway is selling more EVs than any other country. As the best-selling EV-brand in Norway, Audi had to fight back. And, we had to act fast to win the EV-battle of The Super Bowl. Our comeback was produced and launched within just 48 hours of the GM ads, just in time for Super Bowl.Our comeback starred Game of Thrones star and proud Norwegian Kristofer Hivju. We fought back with tailor-made responses with one simple message: Don’t Hate. Imitate.In GMs main ad Ferrell, in his determination to hate Norway, punched a hole in a globe where Norway is located. In our first execution we turned the crushed globe, into the key element of our response to GM and Ferrell.
Haftanın
Kampanya Don't hate. Imitate
Reklamcı Audi
Marka Audi e-tron
İlk Yayınlanma Tarihi 2020
Sektör Four Wheel Drive, SUV(Sports Utility Vehicle)
hikaye Audi Norway's response to the Super Bowl commercial from General Motors.
Medya Türü İnteraktif
Süre
Prodüksiyon Şirketi
Aktör
Creative Director/ art director
Creative Director, Copywriter
Müşteri Direktörü
Proje Sorumlusu
Tasarımcı
Yönetmen
Prodüksiyon Sorumlusu
Prodüktör
Reklam Sorumlusu
Reklam Sorumlusu
Görüntü Yönetmeni
Post Prodüksiyon
Post Prodüksiyon
Kompositör
Offline Editor
BaşlıkLost Roads
Haftanın
Kampanya Lost Roads
Reklamcı General Motors Corp.
Marka Chevrolet
PostedTemmuz 2021
Sektör Automotive
hikaye In Colombia, a territory the size of Portugal belonged to the guerrillas. For almost 60 years you could not go without running the risk of being kidnapped or getting into a combat zone. Although peace was signed almost 5 years ago, Colombians are still afraid to go. So we used Chevrolet SUV’s to show they can handle any terrain, even those filled with dirt roads and bombed-out bridges. And to find out how to get to the different tourist destinations, we used former guerrillas, who today are seeking a new way of life, as tour guides. We went with a filmmaker and a war reporter to document everything in a 23-minute film that was shown on the Discovery Network to prove the world is possible to return to that area of the country, leaving tourist businesses operated by those people who today need a chance at life.
Medya Türü Branded Content
Süre
Chief Operating Officer (COO)
Global Chief Creative Officer
Global CSAO
Director of Creative Operations
Business Leader
Yaratıcı Yönetmen
Regional Creative Director
Müşteri Direktörü
Reklam Yazarı
Reklam Yazarı
Content Director
Sanat Yönetmeni
BaşlıkThe E.V.A. Initiative
Haftanın
Kampanya The E.V.A. Initiative
Reklamcı Volvo
Marka Volvo
İlk Yayınlanma Tarihi 2019 / 3
Sektör Cars
hikaye E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology.
Medya Türü Integrated Media/360 Activation
Süre
Market United Kingdom
film müziği “Without You (feat. Kerry Leatham)”
Daha fazla bilgi https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign
Ses
Campaign Manager
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Strateji Planlamacı
Strateji Planlamacı
Digital Strategist
Prodüktör
Müşteri Temsilcisi
Müşteri Temsilcisi
Web design
Artwork
Artwork
Müşteri Süpervizörü
Public Relations
Public Relations
Medya Ajansı
Prodüksiyon Şirketi
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Yönetmen
Görüntü Yönetmeni
Prodüktör
Editör
Dancer
Renklendirme
Color Assist
VFX Supervisor
CG Artist
Online Artist
Online Studio
Color Producer
Post-production Producer
VFX Executive Producer
VFX PRODUCTION
VFX Producer
VFX Lead
Grade
Oyuncu
Müzik
Publishing Rights
Ses Prodüktörü
Sound Design and Mix
CGI
BaşlıkThe Parents
Haftanın
Kampanya The Parents
Reklamcı Volvo
Marka Volvo XC60
İlk Yayınlanma Tarihi 2020 / 9
Sektör Four Wheel Drive, SUV(Sports Utility Vehicle)
Medya Türü Web Film
Süre
Prodüksiyon Şirketi New Land
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Müşteri Süpervizörü
Müşteri Temsilcisi
Ajans Prodüktörü
PR Strategist
Planner
Tasarımcı
Web Design
Yönetmen
Prodüktör
Prodüktör
Görüntü Yönetmeni
Prodüksiyon Sorumlusu
Editör
Grading/Online
Fotoğrafçı
Kompositör
BaşlıkThe Hy Project
Haftanın
Kampanya The Hy Project
Reklamcı Toyota Motor Corporation
Marka Ayax Toyota
İlk Yayınlanma Tarihi 2019 / 9
Sektör Cars
felsefe We are currently experiencing a worldwide boost and growing interest and activism concerning the issue of the Environment. The reality is that we need to do it. Only if each of us contributes to the cause, will we be able to revert the damages we have caused the Earth over the centuries. In this opportunity, it was Uruguay´s turn to do so, through the Hy Project. The Hy Project is devoted to solving problems caused due to the increase of electric and hybrid cars in cities around the world. There is a requirement that will enter into effect in the European Union as of 2020 (and later in the United States), which requires that these vehicles emit sound as a safety standard, both for pedestrians and for other vehicles. The Hy Project takes on this issue from a different perspective: through the creation of a sound that not only alerts of the presence of a vehicle in the public road but also generates a positive effect on the Environment. But how? Investigations carried out in different universities worldwide have revealed that plants react to the vibrations created by specific frequencies: either by absorbing nutrients, by growing or through the assimilation of solar light. The study of such frequencies has enabled the discovery of a range in which the experiments coincide. After such discovery, our team began working in the creation of the first sound for electric cars that benefits the Environment. The Electric Factory, an innovation group in charge of the project, worked together with Ayax Toyota in both the creation and design of the sound and in devising the necessary technology for its implementation in vehicles. The concept behind the project was that “vehicles, environment polluters since their very origin, may, through the Hy Project, be the ones in charge of slowly reversing this trend”.
Medya Türü Ambient
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Ajans Başkanı
Sanat Yönetmeni
Yaratıcı Yönetmen
Chief Marketing Officer (CMO)
President
Creative technologist
Sound Designer
Yaratıcı Yönetmen
Prodüksiyon Sorumlusu
BaşlıkThe Small Escape
Haftanın
Kampanya The Small Escape
Reklamcı BMW
Marka BMW
İlk Yayınlanma Tarihi 2019 / 10
Sektör Automotive
Medya Türü Branded Content
Süre
Post Prodüksiyon
Yönetmen
Kamerasaman
Prodüksiyon Şirketi
Yaratıcı Yönetmen
Editör
Prodüktör
BaşlıkDrive Like A Bosch
Haftanın
Kampanya Like a Bosch
Reklamcı Bosch
Marka Bosch
İlk Yayınlanma Tarihi 2020
Sektör Automotive
Medya Türü İnteraktif
Süre
Yaratıcı Yönetmen
Production
Managing Partner
Senior Project Manager
Proje Sorumlusu
Junior Art Director
Prodüksiyon Sorumlusu
Yönetmen
Müzik
Müzik
BaşlıkBoard Tough Turban
Haftanın
Kampanya Tough Turban
Reklamcı Pfaff Harley-Davidson
Marka Pfaff Harley-Davidson
İlk Yayınlanma Tarihi 2021 / 6
Sektör Motorcycles
hikaye Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Medya Türü Case Study
Yaratıcı Ajans Başkanı
Associate Creative Director / Art Director
Associate Creative Director/Copywriter
Design Director
Tasarımcı
Ajans Prodüktörü
Ajans Prodüktörü
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Strategy Team
Strategy Team
Reklam Sorumlusu
Reklam Sorumlusu
Product Design
Prodüksiyon Şirketi
Prodüksiyon Sorumlusu
Prodüktör
Yönetmen
Görüntü Yönetmeni
Motion Graphics
İlustratör
Ses Mühendisi
Site Kurucusu
Site Kurucusu
Fotoğrafçı
Online Artist
Prodüktör
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Creative Director Zak Mroueh
Head of Design Stephanie Yung
ACD Art Director Vic Bath
ACD Writer Dan Cummings
Designer Jeff Watkins
Agency Producer Laura Dubcovsky, Kathryn Brown
Account Team Rob Feightner, Matt Sinuita, David Tremblay, Karla Ramirez, Allison Diaz Mercado
Strategy Team Spencer MacEachern, Shaunagh Farrelly
Client Pfaff Harley-Davidson
Client Brandon Durmann, Melanie Somerville
Product Design Sparks Innovation
Production House Zulubot
Executive Producer Tom Evans
Line Producer Colleen Allen
Director Barbara Shearer
Editor Jessie Posthumus
Motion Graphics Ashlee Mitchell
Illustrator Nabil Elsaadi, Rasna Jaswal
Audio Engineer Dino Cuzzolino
Web Design Jacqui Lau, Kesia Payne
Photographers The Moto Foto | Dan Lim, Raina + Wilson | Fuze Reps.
Online Artist Felipe Chaparro
Head of Production Adam Palmer
PR Team Jacki Nelson Shilletto | Nelson Connects, Andrew Findlater | Select PR
BaşlıkTough Turban
BriefTurban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Haftanın
Kampanya Tough Turban
Reklamcı Pfaff Harley-Davidson
Marka Tough Turban
İlk Yayınlanma Tarihi 2021 / 6
Sektör Automotive
hikaye Since 1903, riders have expressed their identity with a Harley-Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world.
Medya Türü Product Design/Development
Süre
Daha fazla bilgi www.toughturban.com
Agency
Yaratıcı Ajans Başkanı
Associate Creative Director / Art Director
Associate Creative Director/Copywriter
Design Director
Tasarımcı
Ajans Prodüktörü
Ajans Prodüktörü
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Strategy Team
Strategy Team
Reklam Sorumlusu
Reklam Sorumlusu
Product Design
Prodüksiyon Şirketi
Prodüksiyon Sorumlusu
Prodüktör
Yönetmen
Görüntü Yönetmeni
Motion Graphics
İlustratör
Ses Mühendisi
Site Kurucusu
Site Kurucusu
Fotoğrafçı
Online Artist
Prodüktör
BaşlıkVolvo – Lifesaver
BriefWe decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines.
Haftanın
Kampanya Volvo – Lifesaver
Reklamcı Volvo
Marka Volvo
İlk Yayınlanma Tarihi 2019 / 11
Sektör Cars
hikaye With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.
Medya Türü Digital Installation
Süre
Prodüksiyon Şirketi
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Design Lead
BaşlıkAbandoned Stations 2
Haftanın
Kampanya Abandoned Stations
Reklamcı Volkswagen
Marka Volkswagen
PostedMart 2022
Sektör Cars
Slogan The all electric ID. range is here
Medya Türü Outdoor/Out of Home
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Yaratıcı Ajans Başkanı
Grup Yaratıcı Direktörü
Fotoğrafçı
Yaratıcı Yönetmen Ortağı
Yaratıcı Yönetmen Ortağı
BaşlıkAbandoned Stations 1
Haftanın
Kampanya Abandoned Stations
Reklamcı Volkswagen
Marka Volkswagen
PostedTemmuz 2021
Sektör Cars
Slogan The all electric ID. range is here
Medya Türü Outdoor/Out of Home
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Yaratıcı Ajans Başkanı
Grup Yaratıcı Direktörü
Fotoğrafçı
Yaratıcı Yönetmen Ortağı
Yaratıcı Yönetmen Ortağı
BaşlıkADAPTIVELEDHEADLIGHTS
Haftanın
Kampanya Minimalism
Reklamcı BMW
Marka MINI
İlk Yayınlanma Tarihi 2021 / 6
Sektör Compact & Small Cars
hikaye Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase.
MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself.
The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself.
Medya Türü Outdoor/Out of Home
Creative Agency
Marketing Director
Marketing Manager
Creative Agency Serviceplan Campaign
Yönetici Direktör
Sanat Yönetmeni
Müşteri Temsilcisi
Managing Partner
Managing Partner
Managing Partner
Yaratıcı Yönetmen
Sanat Yönetmeni
Yaratıcı Yönetmen
Reklam Yazarı
Müşteri Direktörü
Global Chief Creative Officer
Head of Art
Sanat Yönetmeni
Reklam Yazarı
BaşlıkPARKDISTANCECONTROL
Haftanın
Kampanya Minimalism
Reklamcı BMW
Marka MINI
İlk Yayınlanma Tarihi 2021 / 6
Sektör Compact & Small Cars
hikaye Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase.
MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself.
The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself.
Medya Türü Outdoor/Out of Home
Creative Agency
Marketing Director
Marketing Manager
Creative Agency Serviceplan Campaign
Yönetici Direktör
Sanat Yönetmeni
Müşteri Temsilcisi
Managing Partner
Managing Partner
Managing Partner
Yaratıcı Yönetmen
Sanat Yönetmeni
Yaratıcı Yönetmen
Reklam Yazarı
Müşteri Direktörü
Global Chief Creative Officer
Head of Art
Sanat Yönetmeni
Reklam Yazarı