AS AN INDUSTRY EMBRACES CHANGE, ELECTRIC AND DIGITAL CAMPAIGNS ZOOM INTO LEADING POSITIONS.
The auto line-up looks radically different from the past two years, when Volvo, VW and Mercedes-Benz dominated the top five. It’s also indicative of a changing industry, with the shift to electric coming very much to the fore. The most awarded campaigns tended to be branded content or digital initiatives, but in the top slot is the beautifully crafted “Upstream” film for Toyota, from Saatchi & Saatchi US, featuring paralympic swimming champ Jessica Long. Publicis Conseil follow with a compelling project that turned a French village 100% electric, car-wise. The United Arab Emirates breaks into the top five thanks to “MINImalism”, a perfectly on-brand graphic campaign. Audi’s “Don’t Hate, Imitate” from POL Oslo used humour to promote Norway’s electric car leadership. And Commonwealth/McCann devised a rugged real-life adventure for Chevrolet.
The auto line-up looks radically different from the past two years, when Volvo, VW and Mercedes-Benz dominated the top five. It’s also indicative of a changing industry, with the shift to electric coming very much to the fore. The most awarded campaigns tended to be branded content or digital initiatives, but in the top slot is the beautifully crafted “Upstream” film for Toyota, from Saatchi & Saatchi US, featuring paralympic swimming champ Jessica Long. Publicis Conseil follow with a compelling project that turned a French village 100% electric, car-wise. The United Arab Emirates breaks into the top five thanks to “MINImalism”, a perfectly on-brand graphic campaign. Audi’s “Don’t Hate, Imitate” from POL Oslo used humour to promote Norway’s electric car leadership. And Commonwealth/McCann devised a rugged real-life adventure for Chevrolet.
Most awarded
campaigns, brands &
agencies in
Automotive in
2021
Most awarded
campaigns, brands and
agencies in
Automotive in
2021
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Volvo | |
2 | Volkswagen | |
3 | Mini | |
4 | Toyota | |
5 | Renault |
AGENCIES
Name | ||
---|---|---|
1 | HoC Dubai | |
2 | Forsman & Bodenfors Göteborg | |
3 | Publicis Conseil, Paris | |
4 | Saatchi & Saatchi NY, New York | |
5 | POL Oslo |
Watch
1. Toyota / Upstream
Başlık | Upstream |
Haftanın | Saatchi & Saatchi NY |
Kampanya | Upstream |
Reklamcı | Toyota Motor Corporation |
Marka | Toyota |
İlk Yayınlanma Tarihi | 2021 / 1 |
Sektör | Automotive |
hikaye | To capture the distinct parallels between fragmented memories and the way swimmers catch snippets of the world as they glide through the water, the VFX team enhanced the tone of the film and purity of message through set and water extensions combined with extensive relighting experimentation.As the set builds and pools were filmed separately, meticulous attention to detail by the supervisor ensured that the two worlds aligned. Leveraging an array of tools including Maya, Houdini, Flame, 3D Equalizer and Reality Capture, the team created the convincingly surreal pools in various interior environments.The water itself, is mixed with the evolving |
Medya Türü | Television |
Süre | |
Editing Şirketi | Final Cut |
Prodüksiyon Şirketi | @radical.media |
Yönetmen | Tarsem Singh "Tarsem" |
Prodüksiyon Sorumlusu | Jim Bouvet |
Prodüktör | Jeremy Barrett |
Görüntü Yönetmeni | Paul Meyers |
Editör | Joe Guest |
Telesine | CO3 (New York) |
Renkçi | Jill Bogdanowicz |
VFX Company | Framestore |
Müzik | The Elements Music |
Kompositör | Norman Kim |
Ses Tasarım Şirketi | LSD |
Sound Designer | Michael Anastasi |
Ses Post Prodüksiyon | Lime Studios |
Yaratıcı Ajans Başkanı | Jason Schragger |
Yaratıcı Yönetmen | Fábio Costa |
Grup Yaratıcı Direktörü | Marc d’Avignon |
Yaratıcı Yönetmen Ortağı | Yusong Zhang |
Yaratıcı Yönetmen Ortağı | Alice Blastorah |
Sanat Yönetmeni | Alice Blastorah |
Sanat Yönetmeni | Yusong Zhang |
Yaratıcı Yönetmen Ortağı | Britt Wilen |
Reklam Yazarı | Britt Wilen |
2. Renault Zoe / 100% electric vehicles town
Başlık | 100% electric vehicles town |
Başlık (ana dil) | La ville 100% électrique |
Haftanın | Publicis Conseil |
Kampanya | 100% electric vehicles town |
Reklamcı | Renault |
Marka | Renault Zoe |
İlk Yayınlanma Tarihi | 2020 / 10 |
Sektör | Cars |
Medya Türü | Branded Content |
Süre | |
President | Marco Venturelli |
Yaratıcı Yönetmen | Marcelo Vergara |
Reklam Yazarı | Guillaume Sabbagh |
Reklam Yazarı | Corentin Salignat |
Sanat Yönetmeni | Corentin Salignat |
Sanat Yönetmeni | Guillaume Sabbagh |
Sanat Yönetmeni | Marine Badel |
Müşteri Direktörü | Guillaume Foskolos |
Müşteri Temsilcisi | Gaelle Morvan |
Müşteri Temsilcisi | Laurent Enet |
Müşteri Temsilcisi | Margot Zandonella |
Strateji Planlamacı | Didier Tavares |
Digital Manager | Jérôme GOLDMAN |
Digital Manager | Laura Ceylan |
Ajans Prodüktörü | Nelly Cohen |
Yönetmen | Emmanuel le Ber |
Chief Operator | Emmanuel Bernard |
Görüntü Yönetmeni | Emmanuel Bernard |
Prodüksiyon Şirketi | BIG PRODUCTIONS |
Prodüksiyon Şirketi Prodüktör | Pierre Rambaldi |
Prodüktör | Nicolas Avram |
Post production director | Natacha Dolard |
Müşteri Direktörü | Vincent Renonciat |
Yönetici Direktör | Bertrand Nadeau |
Müşteri Temsilcisi | Barbara Fleury |
Yaratıcı Ajans Başkanı | Marco Venturelli |
3. MINI / MINImalism
Başlık | MINImalism |
Haftanın | HoC Dubai |
Kampanya | Minimalism |
Reklamcı | BMW |
Marka | MINI |
İlk Yayınlanma Tarihi | 2021 / 6 |
Sektör | Compact & Small Cars |
hikaye | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
Medya Türü | Case Study |
Süre | |
Creative Agency | Serviceplan Group |
Creative Agency | Serviceplan Campaign |
Sanat Yönetmeni | Kunal Gagwani |
Yaratıcı Yönetmen | Daniel Steller |
Reklam Yazarı | Daniel Steller |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
Yaratıcı Yönetmen | Pavel Bondarenko |
Sanat Yönetmeni | Pavel Bondarenko |
Head of Art | Michael Wilk |
Managing Partner | Lars Holling |
Global Chief Creative Officer | Alexander Schill |
Reklam Yazarı | Philip Ziegler |
Yönetici Direktör | Natalie Shardan |
Sanat Yönetmeni | Tudor Cucu |
Müşteri Direktörü | Ann-Kathrin Frohloff |
Marketing Director | Jochen Becht |
Marketing Manager | Adnan Dalvi |
Müşteri Temsilcisi | Gonca Gorgulu |
Motion Design | Linus Brandes |
Sound Designer | Denis Elmaci |
4. Audi e-tron / Don't hate. Imitate
Başlık | Don't hate. Imitate |
Brief | Audi Norway’s “Don’t Hate. Imitate.” was a series of online films produced in a humorous response to competitor General Motors’ Super Bowl campaign. GM promoted its electric vehicles with the message “Why does Will Ferrell hate Norway?” Their spots featured Hollywood star Ferrell declaring his hate for Norway. His “hatred” was fueled by the fact that Norway is selling more EVs than any other country. As the best-selling EV-brand in Norway, Audi had to fight back. And, we had to act fast to win the EV-battle of The Super Bowl. Our comeback was produced and launched within just 48 hours of the GM ads, just in time for Super Bowl.Our comeback starred Game of Thrones star and proud Norwegian Kristofer Hivju. We fought back with tailor-made responses with one simple message: Don’t Hate. Imitate.In GMs main ad Ferrell, in his determination to hate Norway, punched a hole in a globe where Norway is located. In our first execution we turned the crushed globe, into the key element of our response to GM and Ferrell. |
Haftanın | POL Oslo |
Kampanya | Don't hate. Imitate |
Reklamcı | Audi |
Marka | Audi e-tron |
İlk Yayınlanma Tarihi | 2020 |
Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
hikaye | Audi Norway's response to the Super Bowl commercial from General Motors. |
Medya Türü | İnteraktif |
Süre | |
Prodüksiyon Şirketi | Einar Film & Fortellinger |
Aktör | Kristofer Hivju |
Creative Director/ art director | Thorbjørn Ruud |
Creative Director, Copywriter | Robert Radoli |
Müşteri Direktörü | Petter Bryde |
Proje Sorumlusu | Shirin Pakzamir |
Tasarımcı | Ole Jacob Boe Skattum |
Yönetmen | Aksel Hennie |
Prodüksiyon Sorumlusu | Guri Neby |
Prodüktör | Nicoline Helgø |
Reklam Sorumlusu | Tommy B. Jensen |
Reklam Sorumlusu | Elin Rosnes Sinervo |
Görüntü Yönetmeni | Pål Ulvik Rokseth |
Post Prodüksiyon | Cyril Boije |
Post Prodüksiyon | Ida Fiskerud |
Kompositör | Petter Fagelund |
Offline Editor | Magnus Evensen |
5. Chevrolet / Lost Roads
Başlık | Lost Roads |
Haftanın | Commonwealth/McCann |
Kampanya | Lost Roads |
Reklamcı | General Motors Corp. |
Marka | Chevrolet |
Posted | Temmuz 2021 |
Sektör | Automotive |
hikaye | In Colombia, a territory the size of Portugal belonged to the guerrillas. For almost 60 years you could not go without running the risk of being kidnapped or getting into a combat zone. Although peace was signed almost 5 years ago, Colombians are still afraid to go. So we used Chevrolet SUV’s to show they can handle any terrain, even those filled with dirt roads and bombed-out bridges. And to find out how to get to the different tourist destinations, we used former guerrillas, who today are seeking a new way of life, as tour guides. We went with a filmmaker and a war reporter to document everything in a 23-minute film that was shown on the Discovery Network to prove the world is possible to return to that area of the country, leaving tourist businesses operated by those people who today need a chance at life. |
Medya Türü | Branded Content |
Süre | |
Chief Operating Officer (COO) | Grant Theron |
Global Chief Creative Officer | Matt Canzano |
Global CSAO | Diana Caverly |
Director of Creative Operations | Samantha Ankeny |
Business Leader | Samuel Estrada |
Yaratıcı Yönetmen | Samuel Estrada |
Regional Creative Director | Alejandro Bermudez |
Müşteri Direktörü | Gaëlle Bouletreau |
Reklam Yazarı | David Pantoja |
Reklam Yazarı | Nicolas Prieto |
Content Director | Luis Cortes |
Sanat Yönetmeni | Niccolo Alarcon |
6. Volvo / The E.V.A. Initiative
Başlık | The E.V.A. Initiative |
Haftanın | Forsman & Bodenfors Göteborg |
Kampanya | The E.V.A. Initiative |
Reklamcı | Volvo |
Marka | Volvo |
İlk Yayınlanma Tarihi | 2019 / 3 |
Sektör | Cars |
hikaye | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
Medya Türü | Integrated Media/360 Activation |
Süre | |
Market | United Kingdom |
film müziği | “Without You (feat. Kerry Leatham)” |
Daha fazla bilgi | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
Ses | Factory Studios |
Campaign Manager | Louise Ahlström |
Reklam Yazarı | Hampus Elfström |
Reklam Yazarı | Simon Lublin |
Reklam Yazarı | Jacob Nelson |
Sanat Yönetmeni | Karl Risenfors |
Sanat Yönetmeni | Leo Dahl |
Sanat Yönetmeni | Adam Ulvegärde |
Sanat Yönetmeni | Sophia Lindholm |
Strateji Planlamacı | Trine Keller-Andreasen |
Strateji Planlamacı | Daniel Sjöstrand |
Digital Strategist | Peter Gaudiano |
Prodüktör | Lena Sellman |
Müşteri Temsilcisi | Katarina Klofsten |
Müşteri Temsilcisi | Ewa Edlund |
Web design | F and B Inhouse |
Artwork | Martin Joelsson |
Artwork | Ingrid Arnsand Jonsson |
Müşteri Süpervizörü | Magnus Wretblad |
Public Relations | Maja Bredberg |
Public Relations | Bjarne Darwall |
Medya Ajansı | Mindshare Sweden |
Prodüksiyon Şirketi | NEW LAND Stockholm |
Prodüksiyon Sorumlusu | Erik Torell |
Prodüksiyon Sorumlusu | Therese Engberg |
Yönetmen | Laerke Herthoni |
Görüntü Yönetmeni | Rasmus Videbaek |
Prodüktör | Joel Rostmark |
Editör | Johan Söderberg |
Dancer | Amy Gardner |
Renklendirme | Framestore |
Color Assist | Simon Bourke |
VFX Supervisor | Joel Lindman |
CG Artist | Laurent Clermont |
Online Artist | Rajdarn Elderado |
Online Studio | Chimney Pot |
Color Producer | Chris Anthony |
Post-production Producer | Moa Looft |
VFX Executive Producer | Anton Söderhäll |
VFX PRODUCTION | Goodbye Kansas |
VFX Producer | Linda Öhlund |
VFX Lead | Filip Orrby |
Grade | Framestore |
Oyuncu | Lapalux |
Müzik | Ninja Tune |
Publishing Rights | Just Isn't Music |
Ses Prodüktörü | Lucy Spong |
Sound Design and Mix | Jon Clarke |
CGI | Superstudios |
7. Volvo XC60 / The Parents
Başlık | The Parents |
Haftanın | Forsman & Bodenfors Göteborg |
Kampanya | The Parents |
Reklamcı | Volvo |
Marka | Volvo XC60 |
İlk Yayınlanma Tarihi | 2020 / 9 |
Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Medya Türü | Web Film |
Süre | |
Prodüksiyon Şirketi | New Land |
Sanat Yönetmeni | Karl Risenfors |
Sanat Yönetmeni | Sophia Lindholm |
Sanat Yönetmeni | Leo Dal |
Reklam Yazarı | Hampus Elfström |
Reklam Yazarı | Nicholas Düfke |
Müşteri Süpervizörü | Magnus Wretblad |
Müşteri Temsilcisi | Katarina Klofsten |
Ajans Prodüktörü | Lena Sellman |
PR Strategist | Bjarne Darwall |
Planner | Daniel Sjöstrand |
Tasarımcı | Martin Joelsson |
Web Design | F and B Inhouse |
Yönetmen | Niclas Larsson |
Prodüktör | Joel Rostmark |
Prodüktör | Adam Holmström |
Görüntü Yönetmeni | Linus Sandgren |
Prodüksiyon Sorumlusu | Sophie Tamm Christensen |
Editör | Carla Luffe |
Grading/Online | Chimney Pot |
Fotoğrafçı | Patrik Johäll |
Kompositör | Pete Seeger |
8. Ayax Toyota / The Hy Project
Başlık | The Hy Project |
Haftanın | The Electric Factory |
Kampanya | The Hy Project |
Reklamcı | Toyota Motor Corporation |
Marka | Ayax Toyota |
İlk Yayınlanma Tarihi | 2019 / 9 |
Sektör | Cars |
felsefe | We are currently experiencing a worldwide boost and growing interest and activism concerning the issue of the Environment. The reality is that we need to do it. Only if each of us contributes to the cause, will we be able to revert the damages we have caused the Earth over the centuries. In this opportunity, it was Uruguay´s turn to do so, through the Hy Project. The Hy Project is devoted to solving problems caused due to the increase of electric and hybrid cars in cities around the world. There is a requirement that will enter into effect in the European Union as of 2020 (and later in the United States), which requires that these vehicles emit sound as a safety standard, both for pedestrians and for other vehicles. The Hy Project takes on this issue from a different perspective: through the creation of a sound that not only alerts of the presence of a vehicle in the public road but also generates a positive effect on the Environment. But how? Investigations carried out in different universities worldwide have revealed that plants react to the vibrations created by specific frequencies: either by absorbing nutrients, by growing or through the assimilation of solar light. The study of such frequencies has enabled the discovery of a range in which the experiments coincide. After such discovery, our team began working in the creation of the first sound for electric cars that benefits the Environment. The Electric Factory, an innovation group in charge of the project, worked together with Ayax Toyota in both the creation and design of the sound and in devising the necessary technology for its implementation in vehicles. The concept behind the project was that “vehicles, environment polluters since their very origin, may, through the Hy Project, be the ones in charge of slowly reversing this trend”. |
Medya Türü | Ambient |
Süre | |
Yaratıcı Yönetmen | Federico Cibils |
Yaratıcı Yönetmen | Gustavo Etchandy |
Yaratıcı Ajans Başkanı | Juan Ciapessoni |
Sanat Yönetmeni | Juan Diego Vispo |
Yaratıcı Yönetmen | Edu Pou |
Chief Marketing Officer (CMO) | Santiago Tarallo |
President | Alejandro Curcio |
Creative technologist | Brian Lorenzo |
Sound Designer | Guzman Calzada |
Yaratıcı Yönetmen | Javier Gómez |
Prodüksiyon Sorumlusu | Federico Masini |
9. BMW / The Small Escape
Başlık | The Small Escape |
Haftanın | Jung von Matt AG |
Kampanya | The Small Escape |
Reklamcı | BMW |
Marka | BMW |
İlk Yayınlanma Tarihi | 2019 / 10 |
Sektör | Automotive |
Medya Türü | Branded Content |
Süre | |
Post Prodüksiyon | Whitehouse Post |
Yönetmen | Alex Feil |
Kamerasaman | Khalid Mohtaseb |
Prodüksiyon Şirketi | Tempomedia Filmproduktion GmbH |
Yaratıcı Yönetmen | Thim Wagner |
Editör | Iain Whitewright |
Prodüktör | Birgit Damen |
10. Bosch / Drive Like A Bosch
Başlık | Drive Like A Bosch |
Haftanın | Jung von Matt/Next Alster GmbH |
Kampanya | Like a Bosch |
Reklamcı | Bosch |
Marka | Bosch |
İlk Yayınlanma Tarihi | 2020 |
Sektör | Automotive |
Medya Türü | İnteraktif |
Süre | |
Yaratıcı Yönetmen | David Leinweber |
Production | CZAR Film Germany |
Managing Partner | Andreas Ernst |
Senior Project Manager | Tim Kuphaldt |
Proje Sorumlusu | Felix Mindermann |
Junior Art Director | Marie Rothemund |
Prodüksiyon Sorumlusu | Jankel Huppertz |
Yönetmen | Ben Callner |
Müzik | Nicholas Nowottny |
Müzik | White Horse Music |
Başlık | Board Tough Turban |
Haftanın | Zulu Alpha Kilo |
Kampanya | Tough Turban |
Reklamcı | Pfaff Harley-Davidson |
Marka | Pfaff Harley-Davidson |
İlk Yayınlanma Tarihi | 2021 / 6 |
Sektör | Motorcycles |
hikaye | Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
Medya Türü | Case Study |
Yaratıcı Ajans Başkanı | Zak Mroueh |
Associate Creative Director / Art Director | Vic Bath |
Associate Creative Director/Copywriter | Dan Cummings |
Design Director | Jeff Watkins |
Tasarımcı | Rasna Jaswal |
Ajans Prodüktörü | Kathryn Brown |
Ajans Prodüktörü | Laura Dubcovsky |
Account Management Team | Matt Sinuita |
Account Management Team | Rob Feightner |
Account Management Team | Allison-Diaz Mercado |
Account Management Team | David Trembley |
Strategy Team | Shaunagh Farrelly |
Strategy Team | Spencer MacEachern |
Reklam Sorumlusu | Melanie Somerville |
Reklam Sorumlusu | Brandon Durmann |
Product Design | Sparks Innovation |
Prodüksiyon Şirketi | Zulubot |
Prodüksiyon Sorumlusu | Tom Evans |
Prodüktör | Colleen Allen |
Yönetmen | Barbara Shearer |
Görüntü Yönetmeni | James Arthurs |
Motion Graphics | Ashlee Mitchell |
İlustratör | Nabil Elsaadi |
Ses Mühendisi | Dino Cuzzolino |
Site Kurucusu | Jacqui Lau |
Site Kurucusu | Kesia Payne |
Fotoğrafçı | Dan Lim |
Online Artist | Felipe Chaparro |
Prodüktör | Adam Palmer |
Agency | Zulu Alpha Kilo |
Chief Creative Officer | Zak Mroueh |
Creative Director | Zak Mroueh |
Head of Design | Stephanie Yung |
ACD Art Director | Vic Bath |
ACD Writer | Dan Cummings |
Designer | Jeff Watkins |
Agency Producer | Laura Dubcovsky, Kathryn Brown |
Account Team | Rob Feightner, Matt Sinuita, David Tremblay, Karla Ramirez, Allison Diaz Mercado |
Strategy Team | Spencer MacEachern, Shaunagh Farrelly |
Client | Pfaff Harley-Davidson |
Client | Brandon Durmann, Melanie Somerville |
Product Design | Sparks Innovation |
Production House | Zulubot |
Executive Producer | Tom Evans |
Line Producer | Colleen Allen |
Director | Barbara Shearer |
Editor | Jessie Posthumus |
Motion Graphics | Ashlee Mitchell |
Illustrator | Nabil Elsaadi, Rasna Jaswal |
Audio Engineer | Dino Cuzzolino |
Web Design | Jacqui Lau, Kesia Payne |
Photographers | The Moto Foto | Dan Lim, Raina + Wilson | Fuze Reps. |
Online Artist | Felipe Chaparro |
Head of Production | Adam Palmer |
PR Team | Jacki Nelson Shilletto | Nelson Connects, Andrew Findlater | Select PR |
12. Tough Turban / Tough Turban
Başlık | Tough Turban |
Brief | Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
Haftanın | Zulu Alpha Kilo |
Kampanya | Tough Turban |
Reklamcı | Pfaff Harley-Davidson |
Marka | Tough Turban |
İlk Yayınlanma Tarihi | 2021 / 6 |
Sektör | Automotive |
hikaye | Since 1903, riders have expressed their identity with a Harley-Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world. |
Medya Türü | Product Design/Development |
Süre | |
Daha fazla bilgi | www.toughturban.com |
Agency | Zulu Alpha Kilo |
Yaratıcı Ajans Başkanı | Zak Mroueh |
Associate Creative Director / Art Director | Vic Bath |
Associate Creative Director/Copywriter | Dan Cummings |
Design Director | Jeff Watkins |
Tasarımcı | Rasna Jaswal |
Ajans Prodüktörü | Kathryn Brown |
Ajans Prodüktörü | Laura Dubcovsky |
Account Management Team | Matt Sinuita |
Account Management Team | Rob Feightner |
Account Management Team | Allison-Diaz Mercado |
Account Management Team | David Trembley |
Strategy Team | Shaunagh Farrelly |
Strategy Team | Spencer MacEachern |
Reklam Sorumlusu | Melanie Somerville |
Reklam Sorumlusu | Brandon Durmann |
Product Design | Sparks Innovation |
Prodüksiyon Şirketi | Zulubot |
Prodüksiyon Sorumlusu | Tom Evans |
Prodüktör | Colleen Allen |
Yönetmen | Barbara Shearer |
Görüntü Yönetmeni | James Arthurs |
Motion Graphics | Ashlee Mitchell |
İlustratör | Nabil Elsaadi |
Ses Mühendisi | Dino Cuzzolino |
Site Kurucusu | Jacqui Lau |
Site Kurucusu | Kesia Payne |
Fotoğrafçı | Dan Lim |
Online Artist | Felipe Chaparro |
Prodüktör | Adam Palmer |
13. Volvo / Volvo – Lifesaver
Başlık | Volvo – Lifesaver |
Brief | We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines. |
Haftanın | Ogilvy Social.Lab Netherlands |
Kampanya | Volvo – Lifesaver |
Reklamcı | Volvo |
Marka | Volvo |
İlk Yayınlanma Tarihi | 2019 / 11 |
Sektör | Cars |
hikaye | With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival. |
Medya Türü | Digital Installation |
Süre | |
Prodüksiyon Şirketi | Smarthouse Films |
Yaratıcı Yönetmen | Tolga Buyukdoganay |
Yaratıcı Yönetmen | Michael Jansen |
Yaratıcı Ekip | Rens Quirijnen |
Yaratıcı Ekip | Stephan Gonnissen |
Yaratıcı Yönetmen | Gijs Sluijters |
Yaratıcı Yönetmen | Joris Tol |
Design Lead | Paul Duijser |
Başlık | Abandoned Stations 2 |
Haftanın | Cheil Hong Kong |
Kampanya | Abandoned Stations |
Reklamcı | Volkswagen |
Marka | Volkswagen |
Posted | Mart 2022 |
Sektör | Cars |
Slogan | The all electric ID. range is here |
Medya Türü | Outdoor/Out of Home |
Sanat Yönetmeni | Ivan Au |
Sanat Yönetmeni | Kevin Cheung |
Reklam Yazarı | Paul Chan |
Reklam Yazarı | Lili Jiang |
Reklam Yazarı | Tatiana Le |
Yaratıcı Ajans Başkanı | Paul Chan |
Grup Yaratıcı Direktörü | Lili Jiang |
Fotoğrafçı | Ralph Gräf |
Yaratıcı Yönetmen Ortağı | Ivan Au |
Yaratıcı Yönetmen Ortağı | Kevin Cheung |
Başlık | Abandoned Stations 1 |
Haftanın | Cheil Hong Kong |
Kampanya | Abandoned Stations |
Reklamcı | Volkswagen |
Marka | Volkswagen |
Posted | Temmuz 2021 |
Sektör | Cars |
Slogan | The all electric ID. range is here |
Medya Türü | Outdoor/Out of Home |
Sanat Yönetmeni | Ivan Au |
Sanat Yönetmeni | Kevin Cheung |
Reklam Yazarı | Paul Chan |
Reklam Yazarı | Lili Jiang |
Reklam Yazarı | Tatiana Le |
Yaratıcı Ajans Başkanı | Paul Chan |
Grup Yaratıcı Direktörü | Lili Jiang |
Fotoğrafçı | Ralph Gräf |
Yaratıcı Yönetmen Ortağı | Ivan Au |
Yaratıcı Yönetmen Ortağı | Kevin Cheung |
Başlık | ADAPTIVELEDHEADLIGHTS |
Haftanın | HoC Dubai |
Kampanya | Minimalism |
Reklamcı | BMW |
Marka | MINI |
İlk Yayınlanma Tarihi | 2021 / 6 |
Sektör | Compact & Small Cars |
hikaye | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
Medya Türü | Outdoor/Out of Home |
Creative Agency | Serviceplan Group |
Marketing Director | Jochen Becht |
Marketing Manager | Adnan Dalvi |
Creative Agency | Serviceplan Campaign |
Yönetici Direktör | Natalie Shardan |
Sanat Yönetmeni | Kunal Gagwani |
Müşteri Temsilcisi | Gonca Gorgulu |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
Managing Partner | Lars Holling |
Yaratıcı Yönetmen | Pavel Bondarenko |
Sanat Yönetmeni | Pavel Bondarenko |
Yaratıcı Yönetmen | Daniel Steller |
Reklam Yazarı | Daniel Steller |
Müşteri Direktörü | Ann-Kathrin Frohloff |
Global Chief Creative Officer | Alexander Schill |
Head of Art | Michael Wilk |
Sanat Yönetmeni | Tudor Cucu |
Reklam Yazarı | Philip Ziegler |
Başlık | PARKDISTANCECONTROL |
Haftanın | HoC Dubai |
Kampanya | Minimalism |
Reklamcı | BMW |
Marka | MINI |
İlk Yayınlanma Tarihi | 2021 / 6 |
Sektör | Compact & Small Cars |
hikaye | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
Medya Türü | Outdoor/Out of Home |
Creative Agency | Serviceplan Group |
Marketing Director | Jochen Becht |
Marketing Manager | Adnan Dalvi |
Creative Agency | Serviceplan Campaign |
Yönetici Direktör | Natalie Shardan |
Sanat Yönetmeni | Kunal Gagwani |
Müşteri Temsilcisi | Gonca Gorgulu |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
Managing Partner | Lars Holling |
Yaratıcı Yönetmen | Pavel Bondarenko |
Sanat Yönetmeni | Pavel Bondarenko |
Yaratıcı Yönetmen | Daniel Steller |
Reklam Yazarı | Daniel Steller |
Müşteri Direktörü | Ann-Kathrin Frohloff |
Global Chief Creative Officer | Alexander Schill |
Head of Art | Michael Wilk |
Sanat Yönetmeni | Tudor Cucu |
Reklam Yazarı | Philip Ziegler |