BRANDS AND AGENCIES REVIVED THEIR IMAGINATIONS TO DELIVER WORK THAT GRABBED EYES AND WON HEARTS.
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
Most awarded
campaigns, brands &
agencies in
Automotive in
2022
Most awarded
campaigns, brands and
agencies in
Automotive in
2022
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Volkswagen | |
2 | Pfaff Harley-Davidson | |
3 | MINI | |
4 | Mercedes-Benz | |
5 | Renault |
AGENCIES
Name | ||
---|---|---|
1 | Jung von Matt AG, Hamburg | |
2 | Zulu Alpha Kilo, Toronto | |
3 | HoC Dubai | |
4 | Publicis Conseil, Paris | |
5 | DDB Sydney, Ultimo |
Watch
1. Tough Turban / Tough Turban
Başlık | Tough Turban |
Haftanın | Zulu Alpha Kilo |
Kampanya | Tough Turban |
Reklamcı | Pfaff Harley-Davidson |
Marka | Tough Turban |
İlk Yayınlanma Tarihi | 2021 / 6 |
Sektör | Automotive |
Medya Türü | Others |
Süre | |
Agency | Zulu Alpha Kilo |
Creative Director & Chief Creative Officer | Zak Mroueh |
Head of Design | Stephanie Yung |
ACD Art Director | Vic Bath |
ACD Writer | Dan Cummings |
Designer | Jeff Watkins |
Agency Producer | Laura Dubcovsky, Kathryn Brown |
Account Team | Rob Feightner, Matt Sinuita, David Tremblay, Allison Diaz Mercado |
Strategy Team | Spencer MacEachern, Shaunagh Farrelly |
Client | Pfaff Harley-Davidson |
Client | Brandon Durmann, Melanie Somerville |
Product Design | Sparks Innovation |
Production House | Zulubot |
Executive Producer | Tom Evans |
Line Producer | Colleen Allen |
Director | Barbara Shearer |
Editor | Jessie Posthumus |
Motion Graphics | Ashlee Mitchell |
Illustrator | Nabil Elsaadi, Rasna Jaswal |
Audio Engineer | Dino Cuzzolino |
Web Design | Jacqui Lau, Kesia Payne |
Photographer | The Moto Foto | Dan Lim |
Online Artist | Felipe Chaparro |
Head of Production | Adam Palmer |
2. Volkswagen Golf / Golf Ad Break Championship Hype Reel
Başlık | Golf Ad Break Championship Hype Reel |
Haftanın | DDB Sydney |
Kampanya | Golf Ad Break Championship Hype Reel |
Reklamcı | Volkswagen |
Marka | Volkswagen Golf |
İlk Yayınlanma Tarihi | 2021 / 7 |
Sektör | Cars |
Medya Türü | Case Study |
Süre |
3. MINI / MINImalism
Başlık | MINImalism |
Haftanın | HoC Dubai |
Kampanya | Minimalism |
Reklamcı | BMW |
Marka | MINI |
İlk Yayınlanma Tarihi | 2021 / 6 |
Sektör | Compact & Small Cars |
hikaye | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
Medya Türü | Case Study |
Süre | |
Creative Agency | Serviceplan Group |
Creative Agency | Serviceplan Campaign |
Sanat Yönetmeni | Kunal Gagwani |
Yaratıcı Yönetmen | Daniel Steller |
Reklam Yazarı | Daniel Steller |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
Yaratıcı Yönetmen | Pavel Bondarenko |
Sanat Yönetmeni | Pavel Bondarenko |
Head of Art | Michael Wilk |
Managing Partner | Lars Holling |
Global Chief Creative Officer | Alexander Schill |
Reklam Yazarı | Philip Ziegler |
Yönetici Direktör | Natalie Shardan |
Sanat Yönetmeni | Tudor Cucu |
Müşteri Direktörü | Ann-Kathrin Frohloff |
Marketing Director | Jochen Becht |
Marketing Manager | Adnan Dalvi |
Müşteri Temsilcisi | Gonca Gorgulu |
Motion Design | Linus Brandes |
Sound Designer | Denis Elmaci |
4. Mercedes Vito / Pudding
Başlık | Pudding |
Haftanın | Filmakademie Baden-Württemberg GmbH |
Kampanya | Pudding |
Reklamcı | Mercedes Benz |
Marka | Mercedes Vito |
İlk Yayınlanma Tarihi | 2021 |
Sektör | Vans |
Medya Türü | İnteraktif |
Süre | |
Prodüksiyon Şirketi | Filmakademie Baden-Württemberg GmbH |
Yönetmen | Christian Schilling |
Reklam Yazarı | Christian Schilling |
Prodüktör | Christian Arnold |
Editör | Ernst Lattik |
Fotoğrafçı | Tim Weskamp |
Sound Designer | Robin Harff |
Sound Designer | Floyd Fürstenau |
Kompositör | Alexander Wolf David |
Ses Tasarım Şirketi | Hyve Audio |
Müzik | Wolfsrudel Music |
Başlık | The Bigger Crash (Board) |
Haftanın | Jung von Matt AG |
Kampanya | The Bigger Crash |
Reklamcı | Hyundai Motor Group |
Marka | Hyundai |
Posted | Mayıs 2022 |
Sektör | Cars |
Medya Türü | |
Market | Brazil |
Prodüksiyon Şirketi | Square Pixel |
Müzik | Stabbiolo Music |
Sanat Yönetmeni | Francesca Montrucchio |
Sanat Yönetmeni | Luis Paulo Gatti |
Reklam Yazarı | Matteo Maggiore |
Reklam Yazarı | Matthias Hess |
Reklam Yazarı | Florian Kleiss |
Yaratıcı Yönetmen | Luis Paulo Gatti |
Yaratıcı Yönetmen | Matteo Maggiore |
Yaratıcı Yönetmen | Matthias Hess |
Yönetmen | Rapha Dias |
Editör | Hugo Freitas |
Yaratıcı Yönetmen | Peter Waibel |
Yaratıcı Yönetmen | Rico Noël |
Prodüksiyon Sorumlusu | Aramis Barros |
Prodüksiyon Sorumlusu | Rapha Dias |
Sound Designer | Davide Vannuccini |
Strategist | Jana Zinthaefner |
Müşteri Direktörü | Thien An Nguyen |
Prodüktör | Armin Gauss |
Motion Graphics | Bernardo Santos |
Post Prodüksiyon | Dominik Schmutzer |
Post Prodüksiyon | Sascha Pabst |
Proje Sorumlusu | Ann-Katrin Bruse |
Proje Sorumlusu | Julia Schuessler |
Müşteri Temsilcisi | Marcelo Vidal |
Direktör | Schubert Marco |
Head of Strategy | Kevin Tiedgen |
ORIGINAL MUSIC | Alessandro Cristofori |
ORIGINAL MUSIC | Diego Perugini |
Post-Production Manager | Gabriela Fragoso |
6. Porsche Taycan / Create2Extremes
Başlık | Create2Extremes |
Haftanın | Keko Dubai |
Kampanya | Drive 2 Extremes |
Reklamcı | Porsche |
Marka | Porsche Taycan |
Posted | Mart 2022 |
Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
hikaye | Drive2Extremes was a film created to show the true capabilities of Porsche’s all-electric Taycan Cross Turismo. Shot in two wildly contrasting locations (some 60°C and 7,000KM apart) by renowned pilot Johnny FPV, our Director Nicholas Schrunk had to meticulously plan each shot to allow for seamless transitions between the two worlds. We drove 1243 laps and shot 50 hours of footage using custom drones for never-before-flown cameras to tell the story of two contrasting yet connected worlds. 800 hours were spent in post-production with 0 CGI or VFX used, and our sound was designed to blend two extreme worlds into one. |
Medya Türü | Branded Content |
Süre | |
General Manager | Nora Ferneine |
Yaratıcı Yönetmen | Sandy McIntosh |
Senior Art Director | Rolf Eggers |
Ajans Prodüktörü | Andreea Mititiuc |
Senior Copywriter | Aaron Leung |
Motion Graphic Artist | Mohammed Hussein |
Final Artist | Asgar Ali Anwar |
Digital Technical Manager | Zamzi Anwar |
Müşteri Temsilcisi | Georgios Dimakis |
Senior Account Executive | Shrey Sharma |
Chief Executive Officer (CEO) | Manfred Bräunl |
Marketing Director | Markus Peter |
Marketing Manager | Gero Stanzel |
Prodüksiyon Şirketi | Stoked Films |
Prodüksiyon Sorumlusu | Charbel Aouad |
Prodüksiyon Sorumlusu | Pascal Baboudjian |
Prodüksiyon Sorumlusu | Rita El Hachem |
Editör | Emad Hashem |
Car precision driver | Jukka Honkavuori |
Editör | Jake Irish |
Music Supervision | Courtney Jenkins |
Post-production Producer | Dina Kreik |
Prodüksiyon Sorumlusu | Juha-Matti Nieminen |
Grade | Marshall Plante |
Post-production Producer | Anju Purushot |
Drone Operator | Johnny Schaer |
Yönetmen | Nicholas Schrunk |
Sound Designer | Keith White |
Music Editor | Jay Wud |
7. Mercedes-Benz / Millboard
Başlık | Millboard |
Haftanın | Publicis Emil |
Kampanya | Millboard |
Reklamcı | Mercedes-Benz |
Marka | Mercedes-Benz |
Posted | Aralık 2021 |
Sektör | Cars |
hikaye | The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around. |
Medya Türü | Case Study |
Süre | |
Global Chief Creative Officer | Bruno Bertelli |
Global Executive Creative Director | Andy Daley |
Yaratıcı Ajans Başkanı | Eduardo Marques |
Yaratıcı Yönetmen | Mischa Schreuder |
Yaratıcı Yönetmen | Koenraad Lefever |
Reklam Yazarı | Richard Bushoff |
Sanat Yönetmeni | Lennart Schoterman |
Sanat Yönetmeni | Mischa Schreuder |
Account Director, Global Content, Experience and Comms | Elodie Straub |
Market Acceleration Lead | Davy Caluwaerts |
Müşteri Direktörü | Axelle Gontier |
Müşteri Temsilcisi | Frederic Haesendonck |
Reklam Sorumlusu | Florian Bleher Bleher |
Reklam Sorumlusu | Stefan Brommer |
Yaratıcı Ekip | Karen Fonteyne |
Yaratıcı Ekip | James Gambrill |
8. Volvo / Volvo Street Configurator
Başlık | Volvo Street Configurator |
Haftanın | FamousGrey |
Kampanya | The Street Is Our Showroom |
Reklamcı | Volvo |
Marka | Volvo |
İlk Yayınlanma Tarihi | 2022 / 1 |
Sektör | Cars |
Medya Türü | İnteraktif |
Süre | |
Daha fazla bilgi | https://volvostreetconfigurator.be/fr |
Reklam Sorumlusu | Lolita Swanet |
Reklam Sorumlusu | Collin Vermoesen |
Reklam Sorumlusu | Eva Loeckx |
Reklam Sorumlusu | Joshua Vandeput |
Reklam Sorumlusu | Sarah Standaert |
Yaratıcı Yönetmen | Peter Ampe |
Yaratıcı Ekip | Eva de Jonckheere |
Yaratıcı Ekip | Catheline Leroy |
Yaratıcı Ekip | Yana Gestels |
Yaratıcı Ekip | Zoé De Priester |
Account Management | Olivia Naudts |
Account Management | Matthias Roose |
Account Management | Maxine Heylands |
Strateji Planlamacı | Floris Adriaenssens |
Strateji Planlamacı | Wies Dickens |
Creative Pllanner | Kirsten Vanderbeke |
Dijital Yönetmen | Joachim François |
Proje Sorumlusu | Klaartje Vanmulders |
Digital Strategist | Wies Dickens |
Webmaster | Stijn Swinnen |
Digital Design | Sacha Lempereur |
Developer | Arno Vanbiesen |
Developer | Nele Boets |
Social Creative | Yarne De Schrijver |
Social Creative | Laureen Delbauche |
Social Creative | Sarah de Prez |
Prodüksiyon Şirketi | FamousGrey Productions |
Prodüktör | Gaëlle Haesaert |
Prodüktör | Lisa Cuypers |
Fotoğrafçı | Wouter Van Vaerenbergh |
Fotoğrafçı | Mehdi El Taghdouini |
Fotoğrafçı | Thomas Switn Sweertvaegher |
Editör | Gilles Desplanque |
DTP | Franco Scaramuzza |
DTP | France Cleves |
PR Agency | FamousRelations |
Public Relations | Déborah de Klerck |
Public Relations | Astrid Jacobs |
Medya Ajansı | Mindshare Belgium |
Media Team | Charlotte Massa |
Media Team | Jelle Jelle De Wit |
Başlık | Irma |
Haftanın | Jung von Matt AG |
Kampanya | The Bigger Crash |
Reklamcı | Hyundai Motor Group |
Marka | Hyundai |
Posted | Temmuz 2022 |
Sektör | Cars |
hikaye | To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels. |
Medya Türü | |
Market | Brazil |
Prodüksiyon Şirketi | Square Pixel |
Müzik | Stabbiolo Music |
Sanat Yönetmeni | Francesca Montrucchio |
Sanat Yönetmeni | Luis Paulo Gatti |
Reklam Yazarı | Matteo Maggiore |
Reklam Yazarı | Matthias Hess |
Reklam Yazarı | Florian Kleiss |
Yaratıcı Yönetmen | Luis Paulo Gatti |
Yaratıcı Yönetmen | Matteo Maggiore |
Yaratıcı Yönetmen | Matthias Hess |
Yönetmen | Rapha Dias |
Editör | Hugo Freitas |
Yaratıcı Yönetmen | Peter Waibel |
Yaratıcı Yönetmen | Rico Noël |
Prodüksiyon Sorumlusu | Aramis Barros |
Prodüksiyon Sorumlusu | Rapha Dias |
Sound Designer | Davide Vannuccini |
Strategist | Jana Zinthaefner |
Müşteri Direktörü | Thien An Nguyen |
Prodüktör | Armin Gauss |
Motion Graphics | Bernardo Santos |
Post Prodüksiyon | Dominik Schmutzer |
Post Prodüksiyon | Sascha Pabst |
Proje Sorumlusu | Ann-Katrin Bruse |
Proje Sorumlusu | Julia Schuessler |
Müşteri Temsilcisi | Marcelo Vidal |
Direktör | Schubert Marco |
Head of Strategy | Kevin Tiedgen |
ORIGINAL MUSIC | Alessandro Cristofori |
ORIGINAL MUSIC | Diego Perugini |
Post-Production Manager | Gabriela Fragoso |
Başlık | PARKDISTANCECONTROL |
Haftanın | HoC Dubai |
Kampanya | Minimalism |
Reklamcı | BMW |
Marka | MINI |
İlk Yayınlanma Tarihi | 2021 / 6 |
Sektör | Compact & Small Cars |
hikaye | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
Medya Türü | Outdoor/Out of Home |
Creative Agency | Serviceplan Group |
Marketing Director | Jochen Becht |
Marketing Manager | Adnan Dalvi |
Creative Agency | Serviceplan Campaign |
Yönetici Direktör | Natalie Shardan |
Sanat Yönetmeni | Kunal Gagwani |
Müşteri Temsilcisi | Gonca Gorgulu |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
Managing Partner | Lars Holling |
Yaratıcı Yönetmen | Pavel Bondarenko |
Sanat Yönetmeni | Pavel Bondarenko |
Yaratıcı Yönetmen | Daniel Steller |
Reklam Yazarı | Daniel Steller |
Müşteri Direktörü | Ann-Kathrin Frohloff |
Global Chief Creative Officer | Alexander Schill |
Head of Art | Michael Wilk |
Sanat Yönetmeni | Tudor Cucu |
Reklam Yazarı | Philip Ziegler |
11. Volkswagen / VW Zero Carbon Billboard (Film)
Başlık | VW Zero Carbon Billboard (Film) |
Haftanın | BBDO Dublin |
Kampanya | Zero Carbon. Except for the Pencil |
Reklamcı | Volkswagen |
Marka | Volkswagen |
İlk Yayınlanma Tarihi | 2022 / 3 |
Ürün | VOLKSWAGEN ID. |
Sektör | Automotive |
hikaye | To remind Irish drivers of the zero carbon credentials of Ireland’s bestselling all-electric cars, Volkswagen’s ID.3 and ID.4, we turned to the humblest tool of them all: a pencil, and chose the biggest blank canvas of them all: a 48-sheet billboard. We hand-drew, in pencil, in-situ and over 48 hours an (almost) zero carbon billboard advertisement, simply yet powerfully highlighting the zero carbon credentials of the Volkswagen ID.3 and ID.4. |
Medya Türü | Case Study |
Süre | |
Sanatçı | Jon Berkeley |
İlustratör | Jon Berkeley |
Yaratıcı Yönetmen | Shane O’Brien |
Reklam Yazarı | Colm O'Gaora |
Sanat Yönetmeni | Fionan Healy |
Müşteri Direktörü | Fiona Gilroy |
Müşteri Temsilcisi | Emma Blaney |
Marketing Director | Mark McGrath |
Prodüksiyon Şirketi | HEADCASE DESIGN |
12. Renault Zoe / Electric Village Renault
Başlık | Electric Village Renault |
Haftanın | Publicis Conseil |
Kampanya | 100% electric vehicles town |
Reklamcı | Renault |
Marka | Renault Zoe |
Posted | Nisan 2021 |
Sektör | Cars |
hikaye | Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. This unprecedented initiative aims to demonstrate that if the move to electric is possible in Appy, it is possible everywhere |
Medya Türü | Case Study |
Süre |
13. Volkswagen Polo / New Polo. Game on.
Başlık | New Polo. Game on. |
Haftanın | Ogilvy South Africa |
Kampanya | New Polo. Game on. |
Reklamcı | Volkswagen |
Marka | Volkswagen Polo |
İlk Yayınlanma Tarihi | 2022 / 4 |
Sektör | Cars |
Medya Türü | Television |
Süre | |
Prodüksiyon Şirketi | Patriot Films |
Yönetmen | Sam Coleman |
Müzik | Field |
Musician | Moonchild Sanelly |
Ses | Resonate Audio |
Post | Priest Post Production |
Grading/Online | Refinery |
Animasyon | Goddy Roodt |
Animasyon | Polycat Animation |
Yaratıcı Ajans Başkanı | Pete Case |
Sinematografi | Rory O'Grady |
Yaratıcı Yönetmen | Alex Goldberg |
Yaratıcı Yönetmen | Riaan van Wyk |
Tasarımcı | Neill Pretorius |
Tasarımcı | Nina Roodbo |
Tasarımcı | Jesse Mason |
Editör | Matthew Swanepoel |
Yaratıcı Yönetmen | Camilla Clerke |
Prodüksiyon Şirketi | Patriot Films |
Kompositör | Nick van Reenen |
Kompositör | Simon Kohler |
Prodüktör | Michelle Duvenage |
Prodüktör | Tess Tambourlas |
Prodüktör | Deenan Naidoo |
Prodüktör | Zayd Halim |
Kayıt Stüdyosu | Resonate Audio |
Sound Designer | Rob Brinkworth |
VFX Artist | Nathan Anderson |
Reklam Yazarı | Alex Goldberg |
Ajans Prodüktörü | Cathy Day |
Yönetici Direktör | Vicki Buys |
Sanat Yönetmeni | Melissa Raath |
Sanat Yönetmeni | Annie Bekker |
Sanat Yönetmeni | Riaan van Wyk |
Account Management | Alexis Ede |
Account Management | Muriel Gouws |
14. Hyundai / Dear My Hero - Hydrogen Garbage Truck
Başlık | Dear My Hero - Hydrogen Garbage Truck |
Haftanın | INNOCEAN |
Kampanya | Hydrogen Garbage Truck |
Reklamcı | Hyundai Motor Company |
Marka | Hyundai |
İlk Yayınlanma Tarihi | 2021 |
Sektör | Trucks, Pick-Up Trucks |
Medya Türü | İnteraktif |
Süre | |
Post Prodüksiyon | Locus Seoul |
Yaratıcı Ajans Başkanı | Jung-A Kim |
Yaratıcı Yönetmen | Nari Moon |
Reklam Yazarı | Doyu Yang |
Reklam Yazarı | Seung-Ha Rhee |
Reklam Yazarı | INNOCEAN |
Sanat Yönetmeni | Ha Yong Jung |
Creative technologist | Hye-Dong Roh |
Creative technologist | Honam Kim |
Prodüktör | Bae-sung Kim |
Müşteri Direktörü | Ik-Chang Choi |
Müşteri Temsilcisi | Yunmi Choi |
Müşteri Temsilcisi | Minchong Kang |
Müşteri Temsilcisi | Jinwoo Kim |
Medya Planlama | Jiye Yu |
Prodüksiyon Sorumlusu | Hyungjoon Park |
Prodüktör | Jinkyu Choi |
Prodüktör | Jaewon Moon |
Prodüksiyon Şirketi | Planit Production |
Prodüktör | Moonju Jeong |
Yönetmen | Element Pictures |
Yönetmen | Sung Bin Kim |
Görüntü Yönetmeni | Changmo Ku |
Editör | Sewon Oh |
Strateji Planlama | Jina Shin |
Müşteri Direktörü | CHUL YUM |
Sound Designer | Sunghwan Jung |
Sound Designer | Heekook Heo |
Ses Tasarım Şirketi | Stone Sound Works |
15. Car Hero / The Truth
Başlık | The Truth |
Haftanın | audacity |
Kampanya | The Truth |
Reklamcı | Car Hero |
Marka | Car Hero |
Posted | Kasım 2022 |
Sektör | Car Dealers |
hikaye | When searching for a second hand car, the biggest fear Thai people have is being scammed by second hand dealers and . Car Hero, a Thai brand offers professionalism, peace of mind and confidence to car dealers.Car Hero, with its wide selection of used cars and reliable service, wanted to win over hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars. Through a our online video, we informed potential second hand car buyers of different scams and that we are truly on their side.This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. The film centers around a man in search of a second hand car arriving at a Car Hero dealership. When he finds a car that catches his interest, he is instantly suspicious. Checking every nook and cranny for signs of damage, he wonders what the dealership is hiding. But to his surprise, the salesman enlightens him about Car Hero's high standards of inspection. |
Medya Türü | Branded Content |
Süre | |
Prodüksiyon Şirketi | Phenomena |
Reklam Sorumlusu | Pichaiphat Tananont |
Reklam Sorumlusu | Siratchaya Rattanacharoen |
Reklam Sorumlusu | Benyapa Srisutthirak |
Yaratıcı Ajans Başkanı | Jon Chalermwong |
Yaratıcı Yönetmen | Pisut Nirodsil |
Sanat Yönetmeni | Kulika Arayangkool |
Prodüktör | Wisawut Nuchpoom |
Yönetmen | Thanonchai Sornsriwichai |
1st AD | Nattapon Lumpong |
2nd AD | Rittikate Intavila |
Prodüktör | Pornsuda Piyarattanapong |
Görüntü Yönetmeni | Kritsadapol Samanukul |
Proje Sorumlusu | Kachamat Petthong |
Proje Sorumlusu | Nita Arunsiri |
Post-production Producer | Sawanya Jitrarat |
VFX Company | The Sharpen Computer Graphics Studio |
VFX Supervisor | Juta Manying |
VFX Producer | Thanyaporn Saradatta |
Editing Şirketi | Matad Co. Ltd. |
Editör | Manop Boonwipas |
Assistant Editor | Jadesaritt Chongprasert |
Renklendirme | Edittide Co. Ltd. |
Renkçi | Sarayouth Phuksawattanachai |
Ses Tasarım Şirketi | Cine Digital Sound Studio |