LUXURY ONCE MEANT “INACCESSIBLE”, BUT THESE AWARD-WINNING CAMPAIGNS INVITE THE AUDIENCE TO ENJOY CELEBRATIONS OF QUALITY AND PERFORMANCE.
Burberry and Riff Raff films return to the top slot for the second year with a different film but the same youthful energy. Lacoste and BETC are back too – and their new take on “a beautiful sport” offers a poolside view of Paralympic and Olympic swimming prowess, united for the first time. Bottega Veneta eschews the standard product shots to celebrate craft in fields beyond fashion and accessories, suggesting that openness and generosity can also be ingredients of luxury. And two German automotive brands – Porsche and Mercedes – embrace the world beyond petrol power on a grand scale.
Burberry and Riff Raff films return to the top slot for the second year with a different film but the same youthful energy. Lacoste and BETC are back too – and their new take on “a beautiful sport” offers a poolside view of Paralympic and Olympic swimming prowess, united for the first time. Bottega Veneta eschews the standard product shots to celebrate craft in fields beyond fashion and accessories, suggesting that openness and generosity can also be ingredients of luxury. And two German automotive brands – Porsche and Mercedes – embrace the world beyond petrol power on a grand scale.
Most awarded
campaigns, brands &
agencies in
Luxury in
2022
Most awarded
campaigns, brands and
agencies in
Luxury in
2022
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Burberry | |
2 | Lacoste | |
3 | Mercedes-Benz | |
4 | BMW | |
5 | Porsche |
AGENCIES
Name | ||
---|---|---|
1 | Riff Raff Films, London | |
2 | BETC Paris, Pantin | |
3 | Le Pub, Milan | |
4 | FamousGrey, Groot-Bijgaarden | |
5 | Keko Dubai |
Watch
1. Burberry / Open Spaces
Başlık | Open Spaces |
Haftanın | Riff Raff Films |
Kampanya | Open Spaces |
Reklamcı | Burberry |
Marka | Burberry |
İlk Yayınlanma Tarihi | 2021 / 10 |
Sektör | Apparel, Fashion & Footwear |
hikaye | ‘Burberry Open Spaces’ is a journey through the freedom of imagination. When we dare to dream, the possibilities are infinite – we discover new realities, we break boundaries and we find the freedom to go beyond limitations.As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens. For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to bring the story to life. It features four bold individuals who have the power to explore and discover, as they take us on a journey set amongst the natural beauty of the British countryside. Aspirit of duality – blurring the lines between reality and fantasy.They bound weightlessly through fields, defying gravity as they take flight – resisting convention. New perspectives are explored as they jump and twist through towering forests. As they float across a lake, they challenge the obstacles of the elements and the natural world. At the end of this hyperreal dreamscape, the four characters come together magnetically, becoming one entity flying through the sky, united in their differences. A symbol for ourinterconnectedness with nature and each other. |
Medya Türü | Television |
Süre | |
Editing Şirketi | Final Cut |
Post Prodüksiyon | MPC LDN |
Ses Tasarım Şirketi | 750mph |
Prodüksiyon Şirketi | Riff Raff Films |
Yönetmen | Megaforce |
Prodüksiyon Sorumlusu | Matthew Fone |
Prodüktör | Cathy Hood |
Prodüksiyon Sorumlusu | Laura Duffy |
Görüntü Yönetmeni | Justin Brown |
Assistant Director | Benji Edwards |
Editör | Joe Guest |
Oyuncu Seçimi | Kharmel Cochrane Casting |
Renkçi | Emiliano Serantoni |
Sound Designer | Sam Ashwell |
VFX Company | The Mill London |
2. Lacoste / The 9th Lane
Başlık | The 9th Lane |
Haftanın | BETC Paris |
Kampanya | Paralympic Vs. Olympic: 50m freestyle |
Reklamcı | Lacoste |
Marka | Lacoste |
İlk Yayınlanma Tarihi | 2022 / 3 |
Sektör | Apparel, Fashion & Footwear |
hikaye | Tokyo. September1st, 2021, at 3:30am. For the first time in the history of the Olympic Games, the final of the 50m freestyle brought together nine participants - eight Olympic swimmers and one Paralympic swimmer.As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting. |
Medya Türü | Case Study |
Süre | |
Entrant Company | BETC Paris |
Production company | Collective Ensemble |
Production company | Duck Factory - DKFT |
Production company | MIDDLEMOTION |
Music & sound company | Mars Octobre Music |
CCO | Rémi Babinet |
Creative Directors | Aurélie Scalabre, Olivier Aumard |
Copywriter | Alexandre Girod |
Art Director | Julien Vergne |
Strategic Planner | Philippe Martin Davies |
Lead Producer | Bao Tu Ngoc |
Director | David Dang |
3. Bottega Veneta / Bottega For Bottegas
Başlık | Bottega For Bottegas |
Haftanın | Le Pub |
Kampanya | Bottega For Bottegas |
Reklamcı | Bottega Veneta |
Marka | Bottega Veneta |
Posted | Aralık 2021 |
Sektör | Apparel, Fashion & Footwear |
Medya Türü | İnteraktif |
Süre | |
Global CCO Publicis Worldwide | Bruno Bertelli |
Yaratıcı Ajans Başkanı | Cristiana Boccassini |
Co-CCO | Mihnea Gheorghiu |
Yaratıcı Yönetmen | Costanza Rossi |
Art Director Supervisor | Marie Poumeyrol |
Chief Production Officer | Francesca Zazzera |
Global Producer | Mariella Maiorano |
Ajans Prodüktörü | Tania Dal Pra |
Client Services Director | Giada Salerno |
Client Services Director | Benedetta Virga |
Müşteri Süpervizörü | Elisa Tanganelli |
Senior Project Manager | Vittorio Cafiero |
Global Creative Director | Sandra Bold |
4. Porsche Taycan / Create2Extremes
Başlık | Create2Extremes |
Haftanın | Keko Dubai |
Kampanya | Drive 2 Extremes |
Reklamcı | Porsche |
Marka | Porsche Taycan |
Posted | Mart 2022 |
Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
hikaye | Drive2Extremes was a film created to show the true capabilities of Porsche’s all-electric Taycan Cross Turismo. Shot in two wildly contrasting locations (some 60°C and 7,000KM apart) by renowned pilot Johnny FPV, our Director Nicholas Schrunk had to meticulously plan each shot to allow for seamless transitions between the two worlds. We drove 1243 laps and shot 50 hours of footage using custom drones for never-before-flown cameras to tell the story of two contrasting yet connected worlds. 800 hours were spent in post-production with 0 CGI or VFX used, and our sound was designed to blend two extreme worlds into one. |
Medya Türü | Branded Content |
Süre | |
General Manager | Nora Ferneine |
Yaratıcı Yönetmen | Sandy McIntosh |
Senior Art Director | Rolf Eggers |
Ajans Prodüktörü | Andreea Mititiuc |
Senior Copywriter | Aaron Leung |
Motion Graphic Artist | Mohammed Hussein |
Final Artist | Asgar Ali Anwar |
Digital Technical Manager | Zamzi Anwar |
Müşteri Temsilcisi | Georgios Dimakis |
Senior Account Executive | Shrey Sharma |
Chief Executive Officer (CEO) | Manfred Bräunl |
Marketing Director | Markus Peter |
Marketing Manager | Gero Stanzel |
Prodüksiyon Şirketi | Stoked Films |
Prodüksiyon Sorumlusu | Charbel Aouad |
Prodüksiyon Sorumlusu | Pascal Baboudjian |
Prodüksiyon Sorumlusu | Rita El Hachem |
Editör | Emad Hashem |
Car precision driver | Jukka Honkavuori |
Editör | Jake Irish |
Music Supervision | Courtney Jenkins |
Post-production Producer | Dina Kreik |
Prodüksiyon Sorumlusu | Juha-Matti Nieminen |
Grade | Marshall Plante |
Post-production Producer | Anju Purushot |
Drone Operator | Johnny Schaer |
Yönetmen | Nicholas Schrunk |
Sound Designer | Keith White |
Music Editor | Jay Wud |
5. Mercedes-Benz / Millboard
Başlık | Millboard |
Haftanın | Publicis Emil |
Kampanya | Millboard |
Reklamcı | Mercedes-Benz |
Marka | Mercedes-Benz |
Posted | Aralık 2021 |
Sektör | Cars |
hikaye | The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around. |
Medya Türü | Case Study |
Süre | |
Global Chief Creative Officer | Bruno Bertelli |
Global Executive Creative Director | Andy Daley |
Yaratıcı Ajans Başkanı | Eduardo Marques |
Yaratıcı Yönetmen | Mischa Schreuder |
Yaratıcı Yönetmen | Koenraad Lefever |
Reklam Yazarı | Richard Bushoff |
Sanat Yönetmeni | Lennart Schoterman |
Sanat Yönetmeni | Mischa Schreuder |
Account Director, Global Content, Experience and Comms | Elodie Straub |
Market Acceleration Lead | Davy Caluwaerts |
Müşteri Direktörü | Axelle Gontier |
Müşteri Temsilcisi | Frederic Haesendonck |
Reklam Sorumlusu | Florian Bleher Bleher |
Reklam Sorumlusu | Stefan Brommer |
Yaratıcı Ekip | Karen Fonteyne |
Yaratıcı Ekip | James Gambrill |
6. Volvo / Volvo Street Configurator
Başlık | Volvo Street Configurator |
Haftanın | FamousGrey |
Kampanya | The Street Is Our Showroom |
Reklamcı | Volvo |
Marka | Volvo |
İlk Yayınlanma Tarihi | 2022 / 1 |
Sektör | Cars |
Medya Türü | İnteraktif |
Süre | |
Daha fazla bilgi | https://volvostreetconfigurator.be/fr |
Reklam Sorumlusu | Lolita Swanet |
Reklam Sorumlusu | Collin Vermoesen |
Reklam Sorumlusu | Eva Loeckx |
Reklam Sorumlusu | Joshua Vandeput |
Reklam Sorumlusu | Sarah Standaert |
Yaratıcı Yönetmen | Peter Ampe |
Yaratıcı Ekip | Eva de Jonckheere |
Yaratıcı Ekip | Catheline Leroy |
Yaratıcı Ekip | Yana Gestels |
Yaratıcı Ekip | Zoé De Priester |
Account Management | Olivia Naudts |
Account Management | Matthias Roose |
Account Management | Maxine Heylands |
Strateji Planlamacı | Floris Adriaenssens |
Strateji Planlamacı | Wies Dickens |
Creative Pllanner | Kirsten Vanderbeke |
Dijital Yönetmen | Joachim François |
Proje Sorumlusu | Klaartje Vanmulders |
Digital Strategist | Wies Dickens |
Webmaster | Stijn Swinnen |
Digital Design | Sacha Lempereur |
Developer | Arno Vanbiesen |
Developer | Nele Boets |
Social Creative | Yarne De Schrijver |
Social Creative | Laureen Delbauche |
Social Creative | Sarah de Prez |
Prodüksiyon Şirketi | FamousGrey Productions |
Prodüktör | Gaëlle Haesaert |
Prodüktör | Lisa Cuypers |
Fotoğrafçı | Wouter Van Vaerenbergh |
Fotoğrafçı | Mehdi El Taghdouini |
Fotoğrafçı | Thomas Switn Sweertvaegher |
Editör | Gilles Desplanque |
DTP | Franco Scaramuzza |
DTP | France Cleves |
PR Agency | FamousRelations |
Public Relations | Déborah de Klerck |
Public Relations | Astrid Jacobs |
Medya Ajansı | Mindshare Belgium |
Media Team | Charlotte Massa |
Media Team | Jelle Jelle De Wit |
7. BMW / Nothing But Sheer Joy
Başlık | Nothing But Sheer Joy |
Haftanın | TBWA\Bolt |
Kampanya | Nothing But Sheer Joy |
Reklamcı | BMW |
Marka | BMW |
Posted | Temmuz 2022 |
Sektör | Full Size & DeLuxe Cars |
Medya Türü | Social Media |
Süre | |
Market | United States |
8. L'Oréal / Paywall Down
Başlık | Paywall Down |
Haftanın | WMcCann |
Kampanya | Paywall Down |
Reklamcı | L'Oréal |
Marka | L'Oréal |
Posted | Mayıs 2022 |
Sektör | Cosmetics, Beauty Products & Perfumes |
Medya Türü | İnteraktif |
Süre | |
Executive Chairman | Hugo Rodrigues |
Chief Executive Officer (CEO) | André França |
CCO | Mariana Sá |
Executive VP | Marcio Borges |
Yaratıcı Yönetmen | Ricardo Weitsman |
Yaratıcı Yönetmen Ortağı | João Resende |
Sanat Yönetmeni | Bruno Mukai |
Sanat Yönetmeni | Ana Rocha |
Reklam Yazarı | Andrea Lobato |
Reklam Yazarı | Humberto Nogueira |
Reklam Yazarı | Igor Pontes |
9. Guerlain / Guerlain Reaverse
Başlık | Guerlain Reaverse |
Brief | Guerlain Paris reverses the codes of the metaverse by using the power of NFT (Non-Fungible Token) to feed the real world we live in.We are introducing the Reaverse project.1828 cryptobees to bring nature back to life in the real world.An exclusive NFT collection sold to support the rewilding of a 69 acres nature reserve: The Millière Valley. 1828 NFT’s were created just like Guerlain’s creation date, which matches the 1828 parcels of the reserve.Each piece of generative art is directly connected to the land with a unique combination of attributes (15 varieties of flowers and plants, 21 natural materials inspired by the geology and geographic coordinates of the land parcel that your NFT supports). In addition, 100% of the NFT sales are reinvested in the renaturalization of the reserve created by the environmental activist Yann-Arthus Bertrand. |
Haftanın | m_nstr_ |
Kampanya | Reaverse |
Reklamcı | Guerlain |
Marka | Guerlain |
Posted | Kasım 2022 |
Sektör | Cosmetics, Beauty Products & Perfumes |
hikaye | A luxury house uses the power of the virtual world through blockchain and NFT technology to benefit a genuine environmental cause: the protection of biodiversity. |
Medya Türü | İnteraktif |
Yaratıcı Yönetmen | Louis Bonichon |
Founder | Louis Bonichon |
Sanat Yönetmeni | Simon Méchali |
Strateji Planlama Direktörü | Guillaume Carrère |
10. BMW / Joytopia
Başlık | Joytopia |
Haftanın | Jung von Matt AG |
Kampanya | JOYTOPIA |
Reklamcı | BMW AG |
Marka | BMW |
Posted | Aralık 2021 |
Sektör | Cars |
Medya Türü | Case Study |
Süre | |
Prodüksiyon Şirketi | Journee – The Metaverse Company |
Yaratıcı Yönetmen | Max Lederer |
Creative Innovation Director | Felix Burger |
Senior Copywriter | Holly Attrill |
Senior Art Director | Andreas Kiesgen |
Yaratıcı Yönetmen | Lars Grübler |
User Experience Designer | Patricia Reiners |
Senior Project Manager | Stefanie Voss |
Senior Project Manager | Maria Pillath |
Project Lead | Christian Mio Loclair |
Yönetici Direktör | Thomas Johann Lorenz |
Yaratıcı Yönetmen | Jeremy Hofmeister Mac Lynn |
Prodüktör | William Oakley |
Teknik Direktör | Nathan Vogel |
Sound Designer | Jürgen Branz |
Product Manager | Luca Schiefer |
Sanatçı | Stephen Bontly |
Sanatçı | Sébastian Galera |
Sanatçı | Basil Denereaz |
Sanatçı | Kylan Luginbuhl |
Sanatçı | Thomas Bauer |
Sanatçı | Carlos Serrano |
Sanatçı | Tymen Goetsch |
Sanatçı | Jens Dörholt |
Sanatçı | Anestis Takidis |
Unreal Engine Developer | Lukas Kastern |
Software Engineer | Halvard Mørstad |
Software Engineer | Pietro Alberti |
Görüntü Yönetmeni | Ben Walker |
Ses | Faye Brown |
VP of Brand Experience | Stefan Ponikva |
Proje Sorumlusu | Nicole Rentsch |
11. IWC Schaffhausen / Born of a Dream : A Man of the Future
Başlık | Born of a Dream : A Man of the Future |
Haftanın | Scholz & Friends Berlin GmbH |
Kampanya | Born of a Dream |
Reklamcı | IWC Schaffhausen |
Marka | IWC Schaffhausen |
İlk Yayınlanma Tarihi | 2021 |
Sektör | Watches |
Medya Türü | Branded Content |
Süre | |
Prodüksiyon Şirketi | Who’s McQueen |
Aktör | Tom Brady |
VFX Company | Copenhagen VFX |
Yaratıcı Ajans Başkanı | Matthias Spaetgens |
Managing Creative Director | Robert Krause |
Yaratıcı Yönetmen | Joerg Waschescio |
Sanat Yönetmeni | Leonardo Valadão |
Sanat Yönetmeni | Nathalie Poets |
Reklam Yazarı | Alannah Stritch |
Müşteri Temsilcisi | Janin Brauer |
Müşteri Temsilcisi | Janice Kretschmer |
Ajans Prodüktörü | David Voss |
Ajans Prodüktörü | Daniela Berther |
Ajans Prodüktörü | Daniel Klessig |
Ajans Prodüktörü | Thomas Griesbach |
Görüntü Yönetmeni | Paul Meyers |
Yönetmen | Rune Milton |
Editör | Adam Nielsen |
Editör | Emil Gundersen |
Prodüksiyon Sorumlusu | Clemens Petersson |
Prodüktör | Niels Kau |
Script Supervisor | Christopher Disher |
VFX Supervisor | Mikael Balle |
VFX Supervisor | Alexander Schepelern |
VFX Supervisor | Christian Sjostedt |
VFX Supervisor | Robin Scheller |
Sound Design and Mix | Kevin Koch |
Kompositör | Jonas Larsen |
Kompositör | Anders Vesterdahl |
12. Balenciaga X Fortnite / Balenciaga X Fortnite
Başlık | Balenciaga X Fortnite |
Haftanın | Publicis Luxe |
Kampanya | Balenciaga X Fortnite |
Reklamcı | Balenciaga |
Marka | Balenciaga X Fortnite |
Posted | Eylül 2021 |
Sektör | Clothing |
Medya Türü | Digital Billboard/Poster |
Süre | |
Proje Sorumlusu | Matthieu Daversin |
Managing Partner | Matthieu Daversin |
Head of innovation | Guillaume Chevallier |
Head of Content Production | Caroline Letailleur |
Prodüksiyon Şirketi | Prodigious |
Head of Experiential Content | Antoine Clergeot |
13. Mercedes-Benz G-class / Concept EQG: The G-Class Will Turn Electric
Başlık | Concept EQG: The G-Class Will Turn Electric |
Başlık (ana dil) | Future 2021: Die G-Klasse wird elektrisch |
Haftanın | antoni GmbH |
Kampanya | The G-Class Will Turn Electric |
Reklamcı | Daimler AG |
Marka | Mercedes-Benz G-class |
İlk Yayınlanma Tarihi | 2021 / 9 |
Sektör | Cars |
Medya Türü | Television |
Süre |
14. BMW / Museum of Sounds
Başlık | Museum of Sounds |
Haftanın | HoC Dubai |
Kampanya | Museum of Sounds |
Reklamcı | BMW |
Marka | BMW |
İlk Yayınlanma Tarihi | 2022 / 2 |
Sektör | Cars |
Medya Türü | Case Study |
Süre | |
General Manager | Natalie Shardan |
Direktör | Karim Mroueh |
Strategy Director | Frances Valerie Bonifacio |
Client Account Manager | Saed Shaka |
Müşteri Temsilcisi | Gonca Gorgulu |
Community Manager | Hadin Hassan |
Global Executive Creative Director | Jason Romeyko |
Yaratıcı Ajans Başkanı | Akhilesh Bagri |
Yaratıcı Yönetmen | Andre Couto |
Yaratıcı Yönetmen | Saleh Elghatit |
Senior Art Director | Kenneth Barnes |
Motion Graphic Designer | Cristian J.B |
Sanat Yönetmeni | Alejandro Bucoy |
Sanat Yönetmeni | Artchie Belcena |
Sanat Yönetmeni | Saaniya Aabas |
Sanat Yönetmeni | Yasir Ali |
Digital Art Director | Kai Schlosser |
Digital Manager | Helmi Abdalhadi |
International Communications Officer | Lee Sharrock |
Event Planning | Memories Events |
Post Prodüksiyon | Cold-Cutz |
Post Prodüksiyon | BIgfoot Films |
Head of Marketing | Ali Kherallah |
Marketing Manager | Mariam Al Rousan |
Digital Marketing Manager | Fahad Mughal |
Experiential Marketing Manager | Maziar Nazari |
Marketing Director | Jochen Becht |
Community Manager | Fabian Fuffieux |
Marketing, PR & Events Executive | Arsal |
Agency | HoC Dubai |
15. IWC Schaffhausen / Born of a Dream : A Boy from San Mateo
Başlık | Born of a Dream : A Boy from San Mateo |
Haftanın | Scholz & Friends Berlin GmbH |
Kampanya | Born of a Dream |
Reklamcı | IWC Schaffhausen |
Marka | IWC Schaffhausen |
İlk Yayınlanma Tarihi | 2021 |
Sektör | Watches |
Medya Türü | Branded Content |
Süre | |
Prodüksiyon Şirketi | Who’s McQueen |
Aktör | Tom Brady |
VFX Company | Copenhagen VFX |
Yaratıcı Ajans Başkanı | Matthias Spaetgens |
Managing Creative Director | Robert Krause |
Yaratıcı Yönetmen | Joerg Waschescio |
Sanat Yönetmeni | Leonardo Valadão |
Sanat Yönetmeni | Nathalie Poets |
Reklam Yazarı | Alannah Stritch |
Müşteri Temsilcisi | Janin Brauer |
Müşteri Temsilcisi | Janice Kretschmer |
Ajans Prodüktörü | David Voss |
Ajans Prodüktörü | Daniela Berther |
Ajans Prodüktörü | Daniel Klessig |
Ajans Prodüktörü | Thomas Griesbach |
Görüntü Yönetmeni | Paul Meyers |
Yönetmen | Rune Milton |
Editör | Adam Nielsen |
Editör | Emil Gundersen |
Prodüksiyon Sorumlusu | Clemens Petersson |
Prodüktör | Niels Kau |
Script Supervisor | Christopher Disher |
VFX Supervisor | Mikael Balle |
VFX Supervisor | Alexander Schepelern |
VFX Supervisor | Christian Sjostedt |
VFX Supervisor | Robin Scheller |
Sound Design and Mix | Kevin Koch |
Kompositör | Jonas Larsen |
Kompositör | Anders Vesterdahl |