Business Creative Report

In partnership with KANTAR

The Most Creative Campaigns, Brands
and Agencies in Luxury

 
LUXURY ONCE MEANT “INACCESSIBLE”, BUT THESE AWARD-WINNING CAMPAIGNS INVITE THE AUDIENCE TO ENJOY CELEBRATIONS OF QUALITY AND PERFORMANCE.

Burberry and Riff Raff films return to the top slot for the second year with a different film but the same youthful energy. Lacoste and BETC are back too – and their new take on “a beautiful sport” offers a poolside view of Paralympic and Olympic swimming prowess, united for the first time. Bottega Veneta eschews the standard product shots to celebrate craft in fields beyond fashion and accessories, suggesting that openness and generosity can also be ingredients of luxury. And two German automotive brands – Porsche and Mercedes – embrace the world beyond petrol power on a grand scale.

Most awarded
campaigns, brands &
agencies in
Luxury in 2022

Most awarded
campaigns, brands and
agencies in
Luxury in 2022

CAMPAIGNS

Brand, Title, Agency
1
Riff Raff Films, London
2
BETC Paris, Pantin
3
Le Pub, Milan
4
Keko Dubai
5
Publicis Emil, Brussels
6
FamousGrey, Groot-Bijgaarden
7
TBWA\Bolt
8
WMcCann, São Paulo
9
m_nstr_, Paris
10
Jung von Matt AG, Hamburg
11
Scholz & Friends Berlin GmbH
12
Publicis Luxe, Paris
13
antoni GmbH, Berlin
14
HoC Dubai
15
Scholz & Friends Berlin GmbH

BRANDS

Brand
1 Burberry
2 Lacoste
3 Mercedes-Benz
4 BMW
5 Porsche

AGENCIES

Name
1 Riff Raff Films, London
2 BETC Paris, Pantin
3 Le Pub, Milan
4 FamousGrey, Groot-Bijgaarden
5 Keko Dubai

Watch

BaşlıkOpen Spaces
Haftanın
Kampanya Open Spaces
Reklamcı Burberry
Marka Burberry
İlk Yayınlanma Tarihi 2021 / 10
Sektör Apparel, Fashion & Footwear
hikaye ‘Burberry Open Spaces’ is a journey through the freedom of imagination. When we dare to dream, the possibilities are infinite – we discover new realities, we break boundaries and we find the freedom to go beyond limitations.As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens. For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to bring the story to life. It features four bold individuals who have the power to explore and discover, as they take us on a journey set amongst the natural beauty of the British countryside. Aspirit of duality – blurring the lines between reality and fantasy.They bound weightlessly through fields, defying gravity as they take flight – resisting convention. New perspectives are explored as they jump and twist through towering forests. As they float across a lake, they challenge the obstacles of the elements and the natural world. At the end of this hyperreal dreamscape, the four characters come together magnetically, becoming one entity flying through the sky, united in their differences. A symbol for ourinterconnectedness with nature and each other.
Medya Türü Television
Süre
Editing Şirketi
Post Prodüksiyon
Ses Tasarım Şirketi
Prodüksiyon Şirketi
Yönetmen
Prodüksiyon Sorumlusu
Prodüktör
Prodüksiyon Sorumlusu
Görüntü Yönetmeni
Assistant Director
Editör
Oyuncu Seçimi
Renkçi
Sound Designer
VFX Company
BaşlıkThe 9th Lane
Haftanın
Kampanya Paralympic Vs. Olympic: 50m freestyle
Reklamcı Lacoste
Marka Lacoste
İlk Yayınlanma Tarihi 2022 / 3
Sektör Apparel, Fashion & Footwear
hikaye Tokyo. September1st, 2021, at 3:30am. For the first time in the history of the Olympic Games, the final of the 50m freestyle brought together nine participants - eight Olympic swimmers and one Paralympic swimmer.As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting.
Medya Türü Case Study
Süre
Entrant Company BETC Paris
Production company Collective Ensemble
Production company Duck Factory - DKFT
Production company MIDDLEMOTION
Music & sound company Mars Octobre Music
CCO Rémi Babinet
Creative Directors Aurélie Scalabre, Olivier Aumard
Copywriter Alexandre Girod
Art Director Julien Vergne
Strategic Planner Philippe Martin Davies
Lead Producer Bao Tu Ngoc
Director David Dang
BaşlıkBottega For Bottegas
Haftanın
Kampanya Bottega For Bottegas
Reklamcı Bottega Veneta
Marka Bottega Veneta
PostedAralık 2021
Sektör Apparel, Fashion & Footwear
Medya Türü İnteraktif
Süre
Global CCO Publicis Worldwide
Yaratıcı Ajans Başkanı
Co-CCO
Yaratıcı Yönetmen
Art Director Supervisor
Chief Production Officer
Global Producer
Ajans Prodüktörü
Client Services Director
Client Services Director
Müşteri Süpervizörü
Senior Project Manager
Global Creative Director
BaşlıkCreate2Extremes
Haftanın
Kampanya Drive 2 Extremes
Reklamcı Porsche
Marka Porsche Taycan
PostedMart 2022
Sektör Four Wheel Drive, SUV(Sports Utility Vehicle)
hikaye Drive2Extremes was a film created to show the true capabilities of Porsche’s all-electric Taycan Cross Turismo. Shot in two wildly contrasting locations (some 60°C and 7,000KM apart) by renowned pilot Johnny FPV, our Director Nicholas Schrunk had to meticulously plan each shot to allow for seamless transitions between the two worlds. We drove 1243 laps and shot 50 hours of footage using custom drones for never-before-flown cameras to tell the story of two contrasting yet connected worlds. 800 hours were spent in post-production with 0 CGI or VFX used, and our sound was designed to blend two extreme worlds into one.
Medya Türü Branded Content
Süre
General Manager
Yaratıcı Yönetmen
Senior Art Director
Ajans Prodüktörü
Senior Copywriter
Motion Graphic Artist
Final Artist
Digital Technical Manager
Müşteri Temsilcisi
Senior Account Executive
Chief Executive Officer (CEO)
Marketing Director
Marketing Manager
Prodüksiyon Şirketi
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Editör
Car precision driver
Editör
Music Supervision
Post-production Producer
Prodüksiyon Sorumlusu
Grade
Post-production Producer
Drone Operator
Yönetmen
Sound Designer
Music Editor
BaşlıkMillboard
Haftanın
Kampanya Millboard
Reklamcı Mercedes-Benz
Marka Mercedes-Benz
PostedAralık 2021
Sektör Cars
hikaye The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around.
Medya Türü Case Study
Süre
Global Chief Creative Officer
Global Executive Creative Director
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Account Director, Global Content, Experience and Comms
Market Acceleration Lead
Müşteri Direktörü
Müşteri Temsilcisi
Reklam Sorumlusu
Reklam Sorumlusu
Yaratıcı Ekip
Yaratıcı Ekip
BaşlıkVolvo Street Configurator
Haftanın
Kampanya The Street Is Our Showroom
Reklamcı Volvo
Marka Volvo
İlk Yayınlanma Tarihi 2022 / 1
Sektör Cars
Medya Türü İnteraktif
Süre
Daha fazla bilgi https://volvostreetconfigurator.be/fr
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Account Management
Account Management
Account Management
Strateji Planlamacı
Strateji Planlamacı
Creative Pllanner
Dijital Yönetmen
Proje Sorumlusu
Digital Strategist
Webmaster
Digital Design
Developer
Developer
Social Creative
Social Creative
Social Creative
Prodüksiyon Şirketi
Prodüktör
Prodüktör
Fotoğrafçı
Fotoğrafçı
Fotoğrafçı
Editör
DTP
DTP
PR Agency
Public Relations
Public Relations
Medya Ajansı
Media Team
Media Team
BaşlıkNothing But Sheer Joy
Haftanın
Kampanya Nothing But Sheer Joy
Reklamcı BMW
Marka BMW
PostedTemmuz 2022
Sektör Full Size & DeLuxe Cars
Medya Türü Social Media
Süre
Market United States
BaşlıkPaywall Down
Haftanın
Kampanya Paywall Down
Reklamcı L'Oréal
Marka L'Oréal
PostedMayıs 2022
Sektör Cosmetics, Beauty Products & Perfumes
Medya Türü İnteraktif
Süre
Executive Chairman
Chief Executive Officer (CEO)
CCO
Executive VP
Yaratıcı Yönetmen
Yaratıcı Yönetmen Ortağı
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
BaşlıkGuerlain Reaverse
BriefGuerlain Paris reverses the codes of the metaverse by using the power of NFT (Non-Fungible Token) to feed the real world we live in.We are introducing the Reaverse project.1828 cryptobees to bring nature back to life in the real world.An exclusive NFT collection sold to support the rewilding of a 69 acres nature reserve: The Millière Valley. 1828 NFT’s were created just like Guerlain’s creation date, which matches the 1828 parcels of the reserve.Each piece of generative art is directly connected to the land with a unique combination of attributes (15 varieties of flowers and plants, 21 natural materials inspired by the geology and geographic coordinates of the land parcel that your NFT supports). In addition, 100% of the NFT sales are reinvested in the renaturalization of the reserve created by the environmental activist Yann-Arthus Bertrand.
Haftanın
Kampanya Reaverse
Reklamcı Guerlain
Marka Guerlain
PostedKasım 2022
Sektör Cosmetics, Beauty Products & Perfumes
hikaye A luxury house uses the power of the virtual world through blockchain and NFT technology to benefit a genuine environmental cause: the protection of biodiversity.
Medya Türü İnteraktif
Yaratıcı Yönetmen
Founder
Sanat Yönetmeni
Strateji Planlama Direktörü
BaşlıkJoytopia
Haftanın
Kampanya JOYTOPIA
Reklamcı BMW AG
Marka BMW
PostedAralık 2021
Sektör Cars
Medya Türü Case Study
Süre
Prodüksiyon Şirketi
Yaratıcı Yönetmen
Creative Innovation Director
Senior Copywriter
Senior Art Director
Yaratıcı Yönetmen
User Experience Designer
Senior Project Manager
Senior Project Manager
Project Lead
Yönetici Direktör
Yaratıcı Yönetmen
Prodüktör
Teknik Direktör
Sound Designer
Product Manager
Sanatçı
Sanatçı
Sanatçı
Sanatçı
Sanatçı
Sanatçı
Sanatçı
Sanatçı
Sanatçı
Unreal Engine Developer
Software Engineer
Software Engineer
Görüntü Yönetmeni
Ses
VP of Brand Experience
Proje Sorumlusu
BaşlıkBorn of a Dream : A Man of the Future
Haftanın
Kampanya Born of a Dream
Reklamcı IWC Schaffhausen
Marka IWC Schaffhausen
İlk Yayınlanma Tarihi 2021
Sektör Watches
Medya Türü Branded Content
Süre
Prodüksiyon Şirketi
Aktör
VFX Company
Yaratıcı Ajans Başkanı
Managing Creative Director
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Müşteri Temsilcisi
Müşteri Temsilcisi
Ajans Prodüktörü
Ajans Prodüktörü
Ajans Prodüktörü
Ajans Prodüktörü
Görüntü Yönetmeni
Yönetmen
Editör
Editör
Prodüksiyon Sorumlusu
Prodüktör
Script Supervisor
VFX Supervisor
VFX Supervisor
VFX Supervisor
VFX Supervisor
Sound Design and Mix
Kompositör
Kompositör
BaşlıkBalenciaga X Fortnite
Haftanın
Kampanya Balenciaga X Fortnite
Reklamcı Balenciaga
Marka Balenciaga X Fortnite
PostedEylül 2021
Sektör Clothing
Medya Türü Digital Billboard/Poster
Süre
Proje Sorumlusu
Managing Partner
Head of innovation
Head of Content Production
Prodüksiyon Şirketi
Head of Experiential Content
BaşlıkConcept EQG: The G-Class Will Turn Electric
Başlık (ana dil)Future 2021: Die G-Klasse wird elektrisch
Haftanın
Kampanya The G-Class Will Turn Electric
Reklamcı Daimler AG
Marka Mercedes-Benz G-class
İlk Yayınlanma Tarihi 2021 / 9
Sektör Cars
Medya Türü Television
Süre
BaşlıkMuseum of Sounds
Haftanın
Kampanya Museum of Sounds
Reklamcı BMW
Marka BMW
İlk Yayınlanma Tarihi 2022 / 2
Sektör Cars
Medya Türü Case Study
Süre
General Manager
Direktör
Strategy Director
Client Account Manager
Müşteri Temsilcisi
Community Manager
Global Executive Creative Director
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Senior Art Director
Motion Graphic Designer
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Digital Art Director
Digital Manager
International Communications Officer
Event Planning
Post Prodüksiyon
Post Prodüksiyon
Head of Marketing
Marketing Manager
Digital Marketing Manager
Experiential Marketing Manager
Marketing Director
Community Manager
Marketing, PR & Events Executive
Agency
BaşlıkBorn of a Dream : A Boy from San Mateo
Haftanın
Kampanya Born of a Dream
Reklamcı IWC Schaffhausen
Marka IWC Schaffhausen
İlk Yayınlanma Tarihi 2021
Sektör Watches
Medya Türü Branded Content
Süre
Prodüksiyon Şirketi
Aktör
VFX Company
Yaratıcı Ajans Başkanı
Managing Creative Director
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Müşteri Temsilcisi
Müşteri Temsilcisi
Ajans Prodüktörü
Ajans Prodüktörü
Ajans Prodüktörü
Ajans Prodüktörü
Görüntü Yönetmeni
Yönetmen
Editör
Editör
Prodüksiyon Sorumlusu
Prodüktör
Script Supervisor
VFX Supervisor
VFX Supervisor
VFX Supervisor
VFX Supervisor
Sound Design and Mix
Kompositör
Kompositör