A Blue Poster With Green Fingers

The bank HSBC installed billboards whose life-giving lights made Manhattan a little greener.

yoluyla Maud Largeaud , AdForum

You’re probably aware that plants need light to grow. But did you know that photosynthesis is enhanced by certain waves of the light spectrum – like blue, for instance? The bank HSBC has pledged to reduce its environmental impact and help its clients do the same. In order to communicate the initiative, the bank and its agency Wunderman Thompson created billboards with blue backlighting, and installed them right next to the rare green spaces in Manhattan. So while talking about sustainability, the bank also shed some growth-giving light on urban plants. A rare example of posters that contributed something life-enhancing to the cityscape. 

About Wunderman Thompson

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.  
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology. 
In 2020, Wunderman Thompson launched Inspire, a proprietary global platform that explores what makes brands inspiring and what inspires consumers. Rooted in a rigorous, multidimensional research methodology, the platform identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration, and culminates in an annual list of the Inspire Score Top 100 Most Inspiring Brands in the World.
Wunderman Thompson is a WPP agency (NYSE: WPP).     
For more information, please visit us at www.wundermanthompson.com, subscribe to our newsletter, and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.    

Latest News

Wunderman Thompson Announces New North America Chief Executive Officer

Audrey Melofchik steps up from her role as New York CEO to oversee Wunderman Thompson offices across North America

Wunderman Thompson, a WPP agency, today announces the appointment of Audrey Melofchik as Chief Executive Officer of North America. Melofchik will be responsible for overseeing the agency’s operations across the region, stepping up from her role as CEO of the New York office. She replaces Shane Atchison who left the business in October, and will join the Wunderman Thompson Global executive committee, reporting to Wunderman Thompson Global CEO, Mel Edwards.

Audrey joined Wunderman Thompson in May 2021 to lead all agency operations in New York, including the integration of Wunderman Thompson Health. She joined from DDB New York, where she served as the President of the agency in addition to her role as President of Omnicom’s dedicated unit for Johnson & Johnson. Since joining Wunderman Thompson, Melofchik has brought the team together under one culture and operating model, set an ambitious agenda for the office and made several key hires including Rodrigo Maroni as Chief Strategy officer of the New York office and Katerina Shwayhat to lead the VW business. Under her leadership, the office has seen strong organic growth with key clients and had a host of new business wins including USA Today, J&J, Kyndryl and Pfizer.

Mel Edwards, Global CEO of Wunderman Thompson says: “Audrey is a powerhouse and since she joined Wunderman Thompson we have seen the New York office go from strength to strength, so I’m delighted to announce her appointment to lead the business across North America. As someone who’s passionate about creativity, I’m confident she will deliver inspiration across the region and spearhead growth in one of the network’s key regions.” 

Melofchik added: “Since joining Wunderman Thompson, I’ve had a front row seat to the incredible talent across the North America business. There truly is an unparalleled depth of capabilities here encompassing everything from technology and data, communications, social, CX, commerce, CRM and more. My mission is to bring together this incredible team and combine the expertise with unparalleled creativity so we can drive growth for our clients, helping them navigate changing dynamics in customer expectations and disruptive technology.”

The announcement follows a suite of executive hires across North America to move the agency’s growth strategy forward, including Karyn Rockwell as President of the Midwest region, Jenifer Mollo as Managing Director of Austin, and Wallye Holloway as Managing Director of Wunderman Thompson Health New York.