A Marathon for Games of Thrones

yoluyla Maud Largeaud , AdForum

In preparation for season 7 of Games of Thrones, Sky - the Italian Broadcaster - wanted to help fans get ready, as this is usually the time to look back at the previous seasons'episodes. A group of addicted Game of Thrones marathoners crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world.
The epic adventure, beginning in Rome, continued despite heat and pain, across Italy’s countryside and villages. Through true passion and grit they conquered the challenging course and crossed the finish line at Sforzesco Castle, for a spectacular final stage that involved hundreds of other Game of Thrones fans.
After the marathoners arrived at Sforzesco Castle, they were rewarded in watching the premiere of Game of Thrones season seven, broadcasted exclusively on Sky Atlantic simultaneously with the USA.