Remember the first time you stroked a cat or dog? Probably not, but an outdoor campaign from Havas Geneva and the SPCA (Society for the Prevention of Cruelty to Animals) set out to remind people with the aid of an interactive poster. Borrowing from the idea of “touch and feel” books for children, the posters invited visitors to the biggest Swiss shopping mall to stroke furry silhouettes of cats and dogs and recall how pleasant the experience can be. Along with the accompanying digital poster, the tactile billboards aimed to persuade people to adopt an abandoned pet as their new furry friend.