34 million people pass Piccadilly Circus every year. How can an advertiser distinguish itself there? It is related with the perspective. McDonald's and its agency have created a lighting moving poster with which each walker had the possibility to interact in presenting himself
| Başlık | Piccadilly Circus |
| Haftanın | Leo Burnett |
| Kampanya | Piccadilly Circus - McDonald's |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| Posted | Aralık 2009 |
| Sektör | Sadece aboneler |
| Medya Türü | Outdoor/Out of Home |
| Yaratıcı Yönetmen | Jo....an B...ey Sadece aboneler |
| Yaratıcı Ekip | M...y V...i Sadece aboneler |
| Yaratıcı Ekip | G...y M...s Sadece aboneler |
| Prodüktör | C...re T...or Sadece aboneler |