There are few more effective ways of passing a rainy Sunday afternoon than doing a big jigsaw puzzle. But what if there was a prize at the end of it? That’s what Australia’s Colenso BBDO and cheese brand Mainland offered to those who took the time to complete 2000-piece jigsaw puzzles. Put the last piece in place and, lo and behold, the giant puzzles became discount vouchers for tasty Mainland cheeses. A relevant use of a classic medium, because a good cheese – like a challenging puzzle – requires time. Plus, of course, you could always post your finished puzzle on social media for bragging rights. Now say “cheese”! |
|
| Başlık | The Mainland 2000 Piece Voucher |
| Haftanın | Colenso BBDO Auckland |
| Kampanya | The Mainland 2000 (Piece Voucher) |
| Reklamcı | Mainland Products Ltd |
| Marka | Mainland |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| Medya Türü | Other Collateral |
| Süre | |
| Marketing Manager | Ma....et O'.....van Sadece aboneler |
| Yaratıcı Yönetmen | M..e D....on Sadece aboneler |
İlgili reklamlar
Job Board
AdForum'da en son
