BaşlıkYour Dreams Start In The Black
Haftanın
Kampanya Black Premium Scratchers
Reklamcı California State Lottery
Marka California Lottery

Katkıda bulunanlar this content is for subscribers only

Abone ol and get unlimited access.

Be inspired by the best creative work from around the world.

PostedAğustos 2017
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü Television
Süre
Prodüksiyon Şirketi
Digital Production P...ic Sadece aboneler
Editing Şirketi S....ch Sadece aboneler
Assistant Editor C...er G..y Sadece aboneler
Renkçi C....ny . Sadece aboneler
Özel Efektler J..m Sadece aboneler
Managing Director of Broadcast Production P..l Al....se Sadece aboneler
Chairman D...d A...lo Sadece aboneler
Prodüktör M....el A....os Sadece aboneler
Proje Sorumlusu M..e An.....lis Sadece aboneler
Director of Digital Production P...r B....tt Sadece aboneler
Sales Representative K...n B...en Sadece aboneler
Prodüktör S..n B...r Sadece aboneler
Prodüksiyon Sorumlusu ..d B...n Sadece aboneler
Yaratıcı Yönetmen G..g B..i Sadece aboneler
Prodüksiyon Şirketi Prodüktör Jo....an C...io Sadece aboneler
Telesine S..n C....an Sadece aboneler
Reklam Yazarı W..l D....ow Sadece aboneler
Prodüksiyon Sorumlusu T...r D...to Sadece aboneler
Broadcast Producer J...et D....nd Sadece aboneler
CG Artist Z....ry D....ia Sadece aboneler
Prodüksiyon Sorumlusu A...r E....ds Sadece aboneler
Yaratıcı Yönetmen R..l G...ía Sadece aboneler
Prodüksiyon Şirketi Prodüktör A...ey G....on Sadece aboneler
Lead Flame Artist B...n H...k Sadece aboneler
Group Planning Director K....en K...e Sadece aboneler
Associate Business Affairs Manager T...is K...er Sadece aboneler
Digital Art Director M..t Ko.....os Sadece aboneler
Strateji Planlama C...s K..k Sadece aboneler
Yönetmen R..h ..e Sadece aboneler
Interactive producer N..h L...r Sadece aboneler
Sanat Yönetmeni B....on M...ez Sadece aboneler
Reklam Yazarı N..k M...le Sadece aboneler
Görüntü Yönetmeni C....io M....da Sadece aboneler
Prodüksiyon Sorumlusu C..t O....en Sadece aboneler
Production Supervisor ..n O...ld Sadece aboneler
Müşteri Direktörü S...ia Pa.....ian Sadece aboneler
Yaratıcı Ajans Başkanı B...y P...ce Sadece aboneler
Account Coordinator A..x P...sa Sadece aboneler
Director of Business Affairs R...ey P....ro Sadece aboneler
Business Affairs Manager C...ra P...e Sadece aboneler
Editör S...e R..d Sadece aboneler
Sanat Prodüktörü A...ea Ro.....ld Sadece aboneler
Müşteri Süpervizörü E...a Ro......kel Sadece aboneler
Director of Print Services Me....th W...h Sadece aboneler
Müşteri Direktörü J...t W..g Sadece aboneler
Sanat Yönetmeni S...n W...ht Sadece aboneler

About David&Goliath

With offices in Los Angeles, California and Brooklyn, NY, David&Goliath works with transformative brands to solve their toughest business challenges and create cultural & social impact. Founded in 1999, D&G has set a new standard for the industry, embodying a unique combination of bravery, creativity, and innovation. The agency’s work has been internationally recognized for its impact by Cannes, Effies, the CLIOs, D&AD, ADC, and The One Show, and it has received numerous accolades including MediaPost Automotive Agency of the Year, AdAge Small Agency of the Year, and LA Entrepreneur of the Year. 

Latest News

San Diego Zoo Safari Park Brings Us Eye-to-Eye With Wild Species in Captivating New Campaign by David&Goliath

— Directed by Emmy Award-Winning, National Geographic Director Justin Bastien, “See Conservation From a New Perspective” Inspires Us to See and Feel the Need for Conservation Efforts at the Safari Park 

Eyes are the window to the soul. And when you lock gazes with the magnificent wildlife at the San Diego Zoo Safari Park, you’ll see them through a whole new perspective. And the more you see them, the more you can’t see the world without them. This is the essence of the new campaign by David&Goliath (D&G) for San Diego Zoo Wildlife Alliance (SDZWA), “See Conservation From a New Perspective” inviting you to an immersive experience unlike any traditional zoo. At the Safari Park, visitors are transported to an expansive savanna habitat where they’ll ride aboard a safari truck and journey across hundreds of acres of numerous wildlife species as they roam together as if in the wild.

In this captivating campaign, Emmy Award-winning, National Geographic filmmaker, director/photographer, Justin Bastien, brings you face-to-face with these wildlife animals in their natural habitat, stunningly captured in the :30 hero film titled “Eye to Eye” and visually arresting print ads. The campaign's striking imagery reflects the eyes of a giraffe, a zebra, a cheetah, and a rhino as they gaze at visitors in awe of their beauty, and the eyes of the visitors mesmerized by the up close and personal experience of these gorgeous animals in the wild. The campaign illustrates the connection that is forged between humans and these endangered species, reminding us that each visit supports worldwide conservation—because seeing them is helping to save them. 

“‘See Conservation From a New Perspective’ gives people eye-to-eye connection with the unique creatures of the Safari Park,” said Ben Purcell, chief creative officer at D&G. “You have to experience it to understand how special it is. So, we urge people to experience the Safari Park for themselves to see how your visit has a positive impact.”

"We’re excited to connect people with wildlife through this intimate and immersive representation of our conservation efforts at the San Diego Zoo Safari Park,” said David Miller, chief marketing officer at SDZWA. “Conservation starts with people, and when you come eye to eye with wildlife, you can experience moments that inspire you to help save, protect, and secure a future for these majestic animals." 

The campaign elements include a 30-second film running on local broadcast in San Diego and Los Angeles markets, :15 and :06 social videos, two radio spots, and print. All are crafted to draw visitors into the Safari Park's story, showcase the many experiences one can have at the Safari Park and inspire them to take part in conservation efforts. Because a world without our wildlife is unimaginable.

 

AdForum'da en son