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About FF Shanghai

We are emotional thinkers and believe in connecting with emotions at the deepest level. In a world more and more ruled by the logic of algorithms and robots, the intelligence of the heart becomes more rare (and even more important). We believe humans are a magical accumulation of energy and when the mind and emotions are aligned in harmony, the heart brings us to our center and helps us create.

Our two founders and CEO (Fred & Farid) are multi-awarded creatives who have worked around the world And all our community leaders are creative minds. Creativity is in our core DNA, it is our essence, and our reason to be.

We have built our network from East to West (from China to America), and not the other way around like most agencies.

We are 100% organic. This means no acquisitions to artificially boost our network, no cattle call/headhunter casting sessions. Every community was built organically and deliberately. Our founders have opened each office themselves, moving their whole family life each time, to make sure to implement our culture.

We are a unique combination of Chinese opportunism and fast digital thinking + American obsession for strategy and organization + French sense of craft and culture.

We are small and we want to stay that way. We are proud to be a creative boutique network. To us, it means human scale, creative control, sense of craft and passion for client service. We grow by opening new communities, and we keep each one at a human scale to preserve our culture.

Diversity is not just a trendy word to look proper or politically correct. It’s real and since the beginning. It’s in our company DNA (Fred & Farid), it has always been a priority in our recruiting, and in our lives.

We believe in human power, human creativity, human positivity, human energy, human emotions, human intuitions, human genius. We are a human company. We believe in building real places with real people. We think that when you bring exciting people in one place without walls or boundaries, the most beautiful things can happen.

We think big. We believe it’s better to do one big thing than a hundred small things. In such a crowded industry. Your idea will never be big enough to stand out. We work hard on being ambitious at every stage (brief comprehension, data analysis, business intelligence orientation, strategy, ideation, production, launch).

We are radically honest. We believe that the best way to help our clients and to nurture our relationship is to honestly (but respectfully) share what we believe to be the right thing to do for the brand.

We have a genuine passion for the craft. We are aesthetes. We revere taste and culture. We believe in the power of beauty. We apply luxury standards on every piece of communication.

We believe in quantity. It’s never the first idea. Re-thinking and “de-thinking” are critical elements of excellence. No-sweat, no glory. We value the sense of effort. Creativity is a muscle, requiring intense daily training.

We believe in business intelligence ideas that create growth. A good strategy with the right creative is not enough. We know that these take all forms, sometimes not communication or marketing. Sometimes it is a product. Sometimes it is in inventing a new form.

We try to do meaningful communication when the brief allows. In a world of fear, fast culture, ultra consumption, we believe people are craving for meaning. A campaign touches people’s hearts when we dare to approach a broader topic behind the ad. This approach helps us strike, but also brings meaning to our job.

We are not cynical. Unlike many networks in our industry, we believe in the power of naivete. When hiring, we look for people who are alive, open, real, curious, joyful, smiley, cheeky, amusing, fast, spontaneous, energetic, enthusiastic, passionate, brilliant, independent, intuitive, courageous, fearless, resilient, vulnerable, honest, conscious, sensitive, tasteful, spiritual.

We are one. We are located in four cities, but we are one company. We have a truly international culture. We are mobile; we are curious travelers and highly connected. Our clients benefit from dream teams composed of our best talents worldwide, and our teams get to pick from a range of excellent opportunities from around the world. We highly support internal people turnover within our network.

We don’t believe in the usual hub+satellites structure. Most of the networks have one performing office and weak satellites. We work hard to make each one of our communities performant creatively and in business. Each one of them has the same influential power within our organization.

We are radical listeners. We don’t apply any method or formula on brands. We don’t have any agency style. Self-consciousness is bad for creativity. We have no philosophy, no color (black and white), no sign or animal, no cool font (but Arial, the default font on any computer). We adapt each time to each genre, tailor-made. We are media agnostic, driven only by the idea and the brand. We are chameleon. We are liquid.

We are a transformative company. Everyone who worked at FF can testify that joining our creative community is a transformative experience. Spending a few years with us will make you more creative, more independent, more confident, more ambitious. It will change your career, and perhaps your life.

As a company, we don’t have any war strategy or world-domination masterplan. We are human and emotional. We listen to our instincts and intuitions. But we are good listeners. We seize observed opportunities and adapt very quickly.

We try to be good people. We do our best to emotionally engage with our employees, and help them grow within our organization. We spend time to understand the nuances of personalities and help hone the skills to make them blossom. It’s selfish in a way; we love to be surrounded by happy and fulfilled people.

We believe processes help in building culture, even creative culture. On mondays we do creative reviews and business reviews all day with our 4 communities (LA, NY, Paris, Shanghai). On wednesdays, each community organizes a creative breakfast to share our work and creative culture based on our website. On fridays each community organizes a gathering with creative minds from other industries over drinks.

We don’t believe in perfection in this fast paced changing world. We aim for perfection, but in a realistic, pragmatic way. In a way we apply the digital thinking in real life. Each time we take a decision, we just launch it as soon as possible, to observe the reactions in the real world. Then we adapt, pivot… and edit with humility and speed. Everything at ff is in movement, everything is a work-in-progress, including this chapter about imperfection. 

Latest News

FF Shanghai celebrates its 6th anniversary

This 21st November 2018 marks the 6th anniversary of FF Shanghai. The creative boutique opened its doors in September 2012, sealing the beginning of the international expansion of the independent creative boutiques network, FF.

6 years ago, Fred Raillard and Farid Mokart decided to launch FF Shanghai to break into a booming Chinese market with the help of Feng Huang. 6 years later, it is in their new 1500m2 office at the 20th floor of a tower overlooking the electrifying skyline of Pudong that Fred Raillard and Farid Mokart explain “it is always a pleasure for us to go to China to have a better understanding of the future. Indeed, China is five years ahead of its time when it comes to digital".

Ever since, FF Shanghai has grown organically and quickly became one of the most prestigious creative agencies in China. This reputation for prestige allowed the creative boutique to expand its portfolio of clients, working alongside the biggest tech brands in China like Youku, the Chinese Youtube, Tencent, a Chinese web and video game giant or the prominent Alibaba Group but also well-known luxury brands such as Louis Vuitton. Lava Li, General Manager of Creative Design Department at Tencent Interactive Entertainment, said that FF Shanghai “isn’t afraid to explore the unknown and let the craziest ideas come true in order to create the coolest projects for their clients”.

Throughout the years, FF Shanghai has been honored for its outstanding work for a diverse set of brands, winning over 50 awards in international award shows such as D&AD Impact, Clio Awards, Spikes Asia, Cannes Lions, One Show to name a few. In 2014, FF Shanghai has also been ranked among the best agencies worldwide by the very influential US magazine ADWEEK and ultimately won the International Agency of the Year at the Adage A-list in 2016.

This week FF Shanghai announces a strategic partnership with Turner, the American audiovisual group, which is notably the producer of the cartoons Tuzki and Rick and Morty. FF Shanghai becomes the official partner to market Turner licenses in China through the creation of content, new products, and brand partnerships. The creative boutique has also just signed a strategic contract with Ant Financial, Alipay, the world leader in online and mobile payments (more than 900 million users).

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