Pedestrians were transfixed by the sight of a scruffy teddy bear tied to a lamp-post, as sometimes happens when a child has been killed in a traffic accident. But what really got their attention was the fact that the bear appeared to be covering his mouth and coughing. |
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Başlık | Toxic Toby |
Brief | Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament. |
Haftanın | McCann London |
Kampanya | Toxic Toby |
Reklamcı | Breezometer |
Marka | Breezometer |
Posted | Eylül 2018 |
Sektör | Sadece aboneler |
hikaye | Sadece aboneler |
Medya Türü | Case Study |
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President & Chief Creative Officer | ..b D...al Sadece aboneler |
Yaratıcı Yönetmen | S...iv M...ry Sadece aboneler |
President & Chief Creative Officer | La....ce T....on Sadece aboneler |
Yaratıcı Yönetmen | J...e M...z Sadece aboneler |
Reklam Yazarı | J...s C...by Sadece aboneler |
Sanat Yönetmeni | W....am C...am Sadece aboneler |
Head of Business Development | El.....th Be.....in Sadece aboneler |
Senior Account Manager | R...n L...i Sadece aboneler |
Comms Strategy Partner | N..k Ka....gh Sadece aboneler |
Communications Director | K...a E...la Sadece aboneler |
Chief Production Officer | S...io L...z Sadece aboneler |
Prodüksiyon Sorumlusu | Z..a B....ur Sadece aboneler |
Ajans Prodüktörü | D...an G...es Sadece aboneler |
Business Affairs | Ni....as Mu....ge Sadece aboneler |
Music Supervision | C...s G...es Sadece aboneler |
Yönetmen | ..n Twi.......vies Sadece aboneler |
Editör | A..m B....ey Sadece aboneler |
Editör | F...k H...is Sadece aboneler |
Sound Engineer | G....le H..l Sadece aboneler |
Planning Team | T..a He.....on Sadece aboneler |
Proje Sorumlusu | P..l Gi.....ie Sadece aboneler |
Direktör | D...d S...h Sadece aboneler |
Senior Interface Developer | A..x H....ty Sadece aboneler |