| Başlık | The Unbreakable Rainbow |
| Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
| Haftanın | 180heartbeats + JvM |
| Kampanya | Unbreakable Rainbow |
| Reklamcı | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Marka | Ben & Jerry's |
| Posted | Kasım 2018 |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| hikaye (ana dil) | Sadece aboneler |
| Medya Türü | Case Study |
| Yaratıcı Yönetmen | M....�aj Sa....ki Sadece aboneler |
| Yaratıcı Yönetmen | M...in W....er Sadece aboneler |
| Sanat Yönetmeni | P...o Do.....ez A....an Sadece aboneler |
| Reklam Yazarı | M....sz G..a Sadece aboneler |
| Tasarımcı | M...k K...ta Sadece aboneler |
| Müşteri Direktörü | �...asz De.....ak Sadece aboneler |
| Müşteri Temsilcisi | Pa....ja Ro......ska Sadece aboneler |
| Account Management | An....ka Pu.....ska Sadece aboneler |
| Yönetici Direktör | M...in Ga....ki Sadece aboneler |
| Yönetici Direktör | Ma.....na Ko.....ska Sadece aboneler |
| Strategy/Planning | J...k K....ak Sadece aboneler |
| PR Director | Ma.....na Ł....iuk Sadece aboneler |
| Fotoğrafçı | M...ał Mu....ki Sadece aboneler |
| Digital Strategist | A..m Kr�......wski Sadece aboneler |
| Event producer | �...asz De.....ak Sadece aboneler |
| Community Manager | M...ał Ka.....iak Sadece aboneler |
| PR manager | Al.....dra Ba....�ska Sadece aboneler |
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