DDB - "DDB Visual Identity 2019"

DDB Worldwide

DDB Worldwide New York, United States

4344

Marka: DDB
Ülke: United States

Reklamcı: DDB

Başlık	DDB Visual Identity 2019
Haftanın	DDB Worldwide
Kampanya	DDB Visual Identity
Reklamcı	DDB
Marka	DDB
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İlk Yayınlanma Tarihi	Sadece aboneler
Sektör	Sadece aboneler
hikaye	Sadece aboneler
Medya Türü	Corporate/Brand Identity
Süre	102 seconds

About DDB Worldwide

We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming.
The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It’s having the fresh perspective and raw energy to bring something into the world that no one’s ever seen before. We’re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts.
We believe in people, product, and profit, in that order. For us, people always come first. They’re the soul of our agency. It takes awesome folks to make awesome work. That’s why we make sure everyone who comes through the door is as great as the people who are already here. It’s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can’t make the unexpected if you only work with the usual suspects.
By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it.

Latest News

Today, we honor Phyllis Robinson for her remarkable impact on DDB.

Phyllis Robinson was a remarkable woman. But in 1949, men stood in the spotlight. While Bill Bernbach is often credited for sparking the creative revolution, only some know Phyllis Robinson was the true influence behind so much of DDB’s iconic work for Orbach’s, Volkswagen and Polaroid.

As an extension of the highly-awarded ‘Highlight the Remarkable’ campaign from Stabilo Boss and DDB Germany, DDB highlights Phyllis, her legacy and her trailblazing spirit that lives through employees everywhere today.

Phyllis was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. She was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency's first Copy Chief and the first female Copy Chief in the United States.

DDB Global Chief People Officer Roisin Rooney: “We’ve all heard the phrase, “Behind every great man is a great woman.” Throughout history, women have been upstaged, their actions and successes overshadowed by the men that surround them. We’re proud to partner with Stabilo Boss, using the campaign concept created by DDB Group Germany, to highlight further Phyllis’ impact on not only DDB but the advertising industry today.”

DDB Global Chief Diversity Inclusion and Equity Officer Nikki Lamba said: “The theme of this year’s International Women’s Day is #BreakTheBias so it’s fitting to highlight Phyllis today, someone who challenged the biases in the advertising industry and advocated for female talent. She was an important part of our network and continues to inspire a new generation of women today.”

Created by DDB Germany, the Stabilo Boss campaign has been widely celebrated with the initial campaign platform created in 2019 highlighting three remarkable women in NASA mathematician Katherine Johnson, US First Lady Edith Wilson and Austrian-Sweden physicist Meitner.

The campaign is supported by a worldwide social campaign featuring the female leaders of the DDB network sharing what #BreakTheBias means to them.

More about Phyllis here.