Minnesota State Lottery - "Billion Dollar Commercial"

Every day at Periscope, there are proofs to ship, copy to write, events to manage, designs to create, media to buy – and the list goes on and on. That’s what we do when we come to work. But that’s not why we come to work.
We all live to be part of something bigger than ourselves. To push boundaries. To defy expectations. To create magic. To do things people can’t stop talking about or turn their eyes from. To do things that win hearts as well as minds. Quite simply, we’re inspired to…
Do things people love
Four ordinary words that inspire extraordinary results from every single person and every single area of our company. One simple phrase that sums up the passion, the pride, the talent, the thinking, the dizzying array of creative expertise and ingenious capabilities that make up this wonderful place called Periscope.
Hard to define, yet deceptively easy to recognize. It’s that “big thing” in what we do that makes people fall head over heels for a brand and the “little things” that make for flawless execution. It’s the X-factor for us, and for our clients. Because we know that doing things people love is the secret weapon of great business. It creates loyalty beyond reason, and it makes our clients wildly successful.
And that, quite simply, is what we’ve been all about from the start.