On World Mental Health Day, October 10, the Campaign Against Living Miserably (CALM) teamed up with UK clothing brand Topshop and its menswear collection Topman to launch a unique capsule collection. Most items of clothing feature a label with care instructions, but it’s usually tucked away inside. Here the label was displayed on the outside, but the instructions concerned mental health: don’t handle problems on your own, seek help, and in case of emergency call the CALM hotline. In a context where suicide is the biggest killer of young people in the UK, the campaign created by Havas London urges people to share their worries – and reminds others to care.
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Başlık | Care Label |
Haftanın | Havas London |
Kampanya | Care Sewn In |
Reklamcı | Campaign Against Living Miserably (CALM) |
Marka | CALM |
İlk Yayınlanma Tarihi | Sadece aboneler |
Sektör | Sadece aboneler |
felsefe | Sadece aboneler |
Medya Türü | Other Collateral |
Reklam Sorumlusu | ..n H...ey Sadece aboneler |
Reklam Sorumlusu | A...ew B...n Sadece aboneler |
Group Chief Creative Officer | M..k W...an Sadece aboneler |
Yaratıcı Ekip | A...n H...rd Sadece aboneler |
Yaratıcı Ekip | M..t Sw.....ne Sadece aboneler |
Yaratıcı Ekip | O..n H...er J....ns Sadece aboneler |
Yaratıcı Ekip | B...ie K..g Sadece aboneler |
Yaratıcı Ekip | J..n Og.....iwa Sadece aboneler |
Tasarımcı | L....zo F...za Sadece aboneler |
Tasarımcı | C...on Fi......ick Sadece aboneler |
Müşteri Direktörü | A..x Lin.......mith Sadece aboneler |
Müşteri Direktörü | S...ie Fl....er Sadece aboneler |
Müşteri Temsilcisi | H...ah T...as Sadece aboneler |
Strategist | ..d H...e Sadece aboneler |
Strategist | K...ie B...s Sadece aboneler |