| Başlık | MUNSTER |
| Brief | Over the past years, Europe has been hit by a series of food scandals. And today French consumers don’t know where their food comes from. Because behind the labels and words, it’s difficult to know the truth.And that’s the point: Where does our food really come from and under which circumstances has it been produced ?Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, thanks to Google maps and its street view functionality.By creating the GPS Quality label, Auchan has involved his consumers in the most personal and active way. By using the GPS coordinates of production sites or QR codes in its ads, the retailer made them check by themselves the origin of the products they were about to buy... |
| Haftanın |
Serviceplan Group France
|
| Kampanya |
THE GPS QUALITY LABEL
|
| Reklamcı |
Auchan
|
| Marka |
Auchan
|
Katkıda bulunanlar this content is for subscribers only
Abone ol and get unlimited access.
Be inspired by the best creative work from around the world.
Abone ol
Zaten abone misiniz? Oturum Aç
|
| Posted | Kasım 2019 |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü |
Print
|
| Grup Yaratıcı Direktörü |
Al.....er S...ll Sadece aboneler
|
| Yaratıcı Ajans Başkanı |
D...el P...z Sadece aboneler
|
| Yaratıcı Ajans Başkanı |
D....ri Gu......mov Sadece aboneler
|
| Yaratıcı Ajans Başkanı |
F...en Te....er Sadece aboneler
|
| Reklam Yazarı |
N...n P...S Sadece aboneler
|
| Sanat Yönetmeni |
Ge....ey P....IN Sadece aboneler
|
